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Country Profile: Spirits Sector in Indonesia

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 98 Pages

Country Profile: Spirits Sector in Indonesia

Summary

Increasing purchasing power of consumers led by robust growth in the Indonesian economy, and the rising middle class consumers are fuelling growth in the Indonesian Spirits sector. Of all the markets, Specialty Spirits is the largest in both value and volume terms, while Whiskey is forecast to register the fastest growth in value terms during 2016-2021. On-trade transactions accounted for the largest volume share in the distribution of Spirits in the country. Glass is the only package material used in the sector. Asoka and Topi Miring are the leading brands in the Indonesian Spirits sector.

GlobalDatas Country Profile report on the Spirits sector in Indonesia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- Of the eight markets, Specialty Spirits was the largest in value terms, in 2016
- Whiskey is expected to grow the fastest during 2016-2021
- The per capita consumption of Spirits is lower in Indonesia compared to global and regional levels
- On-trade transactions accounted for the largest volume share in the distribution of Spirits
- Asoka is the leading brand by volume in the Indonesian Spirits sector
- Glass is the only package material used in the Indonesian Spirits sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Indonesia in the global and regional context 3
3.1. Indonesias share in the Global and Asia-PacificSpirits sector 3
3.2. Indonesia compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Indonesia 5
4.2. Per capita consumption -Indonesia compared to Asia-Pacific and globally 6
4.3. Value and volume analysisof markets in the Spirits sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Brandy 10
5.3. Market analysis: Gin &Genever 12
5.4. Market analysis: Liqueurs 13
5.5. Market analysis: Rum 15
5.6. Market analysis: Specialty Spirits 17
5.7. Market analysis: Tequila &Mezcal 20
5.8. Market analysis: Vodka 21
5.9. Market analysis: Whiskey 23
6. Distribution analysis 25
6.1. Distribution channel share analysis: Spirits 25
6.2. Distribution channel share analysis: Brandy 26
6.3. Distribution channel share analysis: Gin &Genever 27
6.4. Distribution channel share analysis: Liqueurs 28
6.5. Distribution channel share analysis: Rum 29
6.6. Distribution channel share analysis: Specialty Spirits 30
6.7. Distribution channel share analysis: Tequila &Mezcal 31
6.8. Distribution channel share analysis: Vodka 32
6.9. Distribution channel share analysis: Whiskey 33
7. Competitive landscape 34
7.1. Brand share analysis by sector 34
7.2. Brand share analysis by markets 37
7.3. Brand share analysis by category 45
7.3.1. Brandy 45
7.3.2. Liqueurs 46
7.3.3. Rum 47
7.3.4. Specialty Spirits 48
7.3.5. Vodka 49
7.3.6. Whiskey 50
8. Packaging analysis 51
8.1. Packaging share and growth analysis by package material 51
8.2. Packaging share analysis by package material 52
8.3. Packaging share and growth analysis by pack type 53
8.4. Packaging share analysis by pack type 54
8.5. Packaging share and growth analysis by closure type 55
8.6. Packaging share analysis by closure type 56
8.7. Packaging share and growth analysis by primary outer type 57
8.8. Packaging share analysis by primary outer type 58
9. Macroeconomic analysis 59
9.1. GDP per Capita 62
9.2. Population and population growth 63
9.3. Consumer Price Index 64
9.4. Population breakdown by age 65
10. Consumergraphics 66
10.1. Consumption by Gender 66
10.2. Consumption by Age 67
10.3. Consumption by Education 68
10.4. Consumption by Degree of Urbanization 69
11. Methodology 70
12. Definitions 71
13. Appendix 75
14. About GlobalData 89
15. Disclaimer 90
16. Contact Us 91

List of Tables
Table 1: Volume share of Indonesia in the global and Asia-Pacific Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Per capita consumption* (by markets) in Indonesia , Asia-Pacific and global average, 2016 9
Table 4: Value analysis of Brandy market by categories, 2011-2021 11
Table 5: Volume analysis of Brandy market by categories, 2011-2021 11
Table 6: Value analysis of Liqueurs market by categories, 2011-2021 14
Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 14
Table 8: Volume analysis of Rum market by categories, 2011-2021 16
Table 9: Volume analysis of Rum market by categories, 2011-2021 16
Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 18
Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 19
Table 12: Value analysis of Vodka market by categories, 2011-2021 22
Table 13: Volume analysis of Vodka market by categories, 2011-2021 22
Table 14: Value analysis of Whiskey market by categories, 2011-2021 24
Table 15: Volume analysis of Whiskey market by categories, 2011-2021 24
Table 16: Brand Volume - Spirits sector, 2016 35
Table 17: Brand Volume - Brandy market, 2016 37
Table 18: Brand Volume - Gin &Genever market, 2016 38
Table 19: Brand Volume - Liqueurs market, 2016 39
Table 20: Brand Volume - Rum market, 2016 40
Table 21: Brand Volume - Specialty Spirits market, 2016 41
Table 22: Brand Volume - Tequila &Mezcal market, 2016 42
Table 23: Brand Volume - Vodka market, 2016 43
Table 24: Brand Volume - Whiskey market, 2016 44
Table 25: Brand Volume - Cognac category 45
Table 26: Brand Volume - Cream Liqueurs category, 2016 46
Table 27: Brand Volume - Fruit Liqueurs category, 2016 46
Table 28: Brand Volume - Other Liqueurs category, 2016 46
Table 29: Brand Volume - Dark Rum category, 2016 47
Table 30: Brand Volume - Light Rum category, 2016 47
Table 31: Brand Volume - Other Specialty Spirits category, 2016 48
Table 32: Brand Volume - Flavored Vodka category, 2016 49
Table 33: Brand Volume - Unflavored Vodka category, 2016 49
Table 34: Brand Volume - American Whiskey category, 2016 50
Table 35: Brand Volume - Irish Whiskey category, 2016 50
Table 36: Brand Volume - Scotch Whisky category, 2016 50
Table 37: Brand Volume - Other Whiskey category, 2016 50
Table 38: Consumption of Spirits by gender and markets (Million Liters, 2016) 66
Table 39: Consumption of Spirits by age and markets (Million Liters, 2016) 67
Table 40: Consumption of Spirits by education and markets (Thousand Liters, 2016) 68
Table 41: Consumption of Spirits by degree of urbanization and markets (Thousand Liters, 2016) 69
Table 42: Market Definitions 71
Table 43: Category Definitions 72
Table 44: Channel Definitions 74
Table 45: Market Value for Brandy - by category (Rp Million) 2011-2021 75
Table 46: Market Value for Brandy - by category (US$ Million) 2011-2021 75
Table 47: Market Volume for Brandy - by category (Thousand Liters) 2011-2021 76
Table 48: Market Value for Liqueurs - by category (Rp Million) 2011-2021 76
Table 49: Market Value for Liqueurs - by category (US$ Million) 2011-2021 77
Table 50: Market Volume for Liqueurs - by category (Thousand Liters) 2011-2021 77
Table 51: Market Value for Rum - by category (Rp Million) 2011-2021 78
Table 52: Market Value for Rum - by category (US$ Million) 2011-2021 78
Table 53: Market Volume for Rum - by category (Thousand Liters) 2011-2021 79
Table 54: Market Value for Specialty Spirits - by category (Rp Million) 2011-2021 79
Table 55: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 80
Table 56: Market Volume for Specialty Spirits - by category (Thousand Liters) 2011-2021 81
Table 57: Market Value for Vodka - by category (Rp Million) 2011-2021 81
Table 58: Market Value for Vodka - by category (US$ Million) 2011-2021 82
Table 59: Market Volume for Vodka - by category (Thousand Liters) 2011-2021 82
Table 60: Market Value for Whiskey - by category (Rp Million) 2011-2021 83
Table 61: Market Value for Whiskey - by category (US$ Million) 2011-2021 83
Table 62: Market Volume for Whiskey - by category (Thousand Liters) 2011-2021 84
Table 63: Spirits Sales Distribution in Indonesia - by Markets (Million Liters), 2016 84
Table 64: Package Material (in Million pack units) 85
Table 65: Pack Type (in Million pack units) 85
Table 66: Closure Type (in Million pack units) 85
Table 67: Primary Outer Type (in Million pack units) 86
Table 68: Exchange Rates: (US$-Rp), 2011-2021 87
Table 69: GDP Per Capita (Rp) 87
Table 70: Population 87
Table 71: Consumer Price Index 87
Table 72: Age Profile (Millions of Persons) 88

List of Figures
Figure 1: Indonesia compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption*in Indonesia compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Value and volume growth analysis, Brandy market, 2011-2021 10
Figure 6: Value and volume growth analysis, Gin &Genever market, 2011-2021 12
Figure 7: Value and volume growth analysis, Liqueurs market, 2011-2021 13
Figure 8: Value and volume growth analysis, Rum market, 2011-2021 15
Figure 9: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17
Figure 10: Value and volume growth analysis, Tequila &Mezcal market, 2011-2021 20
Figure 11: Value and volume growth analysis, Vodka market, 2011-2021 21
Figure 12: Value and volume growth analysis, Whiskeymarket, 2011-2021 23
Figure 13: Distribution channel share (Volume), Spirits, 2011-2016 25
Figure 14: Distribution channel share (Volume), Brandy market, 2011-2016 26
Figure 15: Distribution channel share (Volume), Gin &Genever market, 2011-2016 27
Figure 16: Distribution channel share (Volume), Liqueurs market, 2011-2016 28
Figure 17: Distribution channel share (Volume), Rum market, 2011-2016 29
Figure 18: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30
Figure 19: Distribution channel share (Volume), Tequila &Mezcal market, 2011-2016 31
Figure 20: Distribution channel share (Volume), Vodka market, 2011-2016 32
Figure 21: Distribution channel share (Volume), Whiskey market, 2011-2016 33
Figure 22: Leading brands in the IndonesianSpirits sector, volume share, 2016 34
Figure 23: Leading brands in the Brandy market, volume share, 2016 37
Figure 24: Leading brands in the Gin &Genever market, volume share, 2016 38
Figure 25: Leading brands in the Liqueurs market, volume share, 2016 39
Figure 26: Leading brands in the Rum market, volume share, 2016 40
Figure 27: Leading brands in the Specialty Spirits market, volume share, 2016 41
Figure 28: Leading brands in the Tequila &Mezcal market, volume share, 2016 42
Figure 29: Leading brands in the Vodka market, volume share, 2016 43
Figure 30: Leading brands in the Whiskey market, volume share, 2016 44
Figure 31: Packaging share and growth analysis by package material, 2011-2021 51
Figure 32: Use of package material by markets (in pack units), 2016 52
Figure 33: Packaging share and growth analysis by pack type, 2011-2021 53
Figure 34: Use of pack type by markets (in pack units), 2016 54
Figure 35: Packaging share and growth analysis by closure type, 2011-2021 55
Figure 36: Use of closure type by markets (in pack units), 2016 56
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 57
Figure 38: Use of primary outer type by markets (in pack units), 2016 58
Figure 39: Relative comparison of countries based on PEST analysis 59
Figure 40: Indonesias GDP per capita, 2011-2016 62
Figure 41: Population growth in Indonesia, 2011-2016 63
Figure 42: Consumer Price Index, Indonesia, 2010-2016 64
Figure 43: Age Profile, Indonesia, 2016 65
Figure 44: Consumption of Spirits by gender, Indonesia, 2016 66
Figure 45: Consumption of Spirits by age, Indonesia, 2016 67
Figure 46: Consumption of Spirits by education, Indonesia, 2016 68
Figure 47: Consumption of Spirits by degree ofurbanization, Indonesia, 2016 69
Figure 48: About GlobalData 89

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