Country Profile: Savory Snacks Sector in Bulgaria

Country Profile: Savory Snacks Sector in Bulgaria

  • GlobalData
  • November 2017
  • Food
  • 109 pages

Report Description

Country Profile: Savory Snacks Sector in Bulgaria


The Bulgarian Savory Snacks market is driven by growing economy and rising disposable income of consumers in the country. Of the Seven markets, Processed Snacks is the largest in value terms, while the Pretzels market is forecast to register the fastest growth in value terms, during 2016-2021. Convenience Stores is the leading channel for the distribution of Savory Snacks products in the country. Flexible Packaging is the most commonly used package material in the sector and is also forecast to register the fastest growth during 2016-2021. Intersnack Group GmbH & Co. KG and Grivas OOD are the leading market players in the Bulgarian Savory Snacks sector.

GlobalDatas Country Profile report on the Savory Snacks sector in Bulgaria provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.


- The Savory Snacks sector in Bulgaria is forecast to grow at 4.1% CAGR in value terms during 2016-2021
- Bulgaria ranks first on the extent of fragmentation when compared to the leading four countries in the region
- The top five brands accounting for 19.5% share in 2016.
- The per capita consumption of Savory Snacks is higher in Bulgaria compared to the global level
- The Popcorn market leads the Bulgarian Savory Snacks sector with Health & Wellness claims
- Demand for Popcorn with Fat Free claims is increasing in Bulgaria

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Bulgaria in the global and regional context 5
3.1. Bulgarias share in the Global and Eastern EuropeanSavory Snacks sector 5

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