Country Profile: Meat sector in Poland

Country Profile: Meat sector in Poland

  • GlobalData
  • April 2017
  • Meat & Poultry
  • 111 pages

Report Description

Country Profile: Meat sector in Poland


Improving economic situation and rising disposable income are aiding the growth of the Meat sector in Poland. The sector is led by Fresh Meat (Counter) market in both value and volume terms, while the Cooked Meats - Counter market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted for the largest share in the distribution of meat products in the country. Rigid Plastics is the most commonly used packaging material, while Indykpol S.A., WH Group and DROP S.A. are few of the popular players in the Polish Meat sector.

GlobalDatas Country Profile report on the Meat sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.


- Fresh Meat (Counter) is expected to grow at a CAGR of 3.6% during 2016-2021
- Hypermarkets & Supermarkets is the leading distribution channel in the Polish Meat sector
- The Polish Meat sector is fragmented in 2016
- Health & Wellness attributes such as Naturally Healthy & Food Minus and consumer benefits such as General Wellbeing & Weight & Shape Management are the most sought after Health & Wellness claims in the Polish Meat sector
- Rigid Plastics is the most commonly used packaging material in the Polish Meat sector
- Strong forecast GDP growth and low consumer prices will drive market growth

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Poland in its regional context 4
3.1. Polands market share in the Global and Eastern Europe Meat sectors 4

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