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Country Profile: Meat sector in Poland

Published By :

GlobalData

Published Date : Apr 2017

Category :

Meat & Poultry

No. of Pages : 111 Pages

Country Profile: Meat sector in Poland

Summary

Improving economic situation and rising disposable income are aiding the growth of the Meat sector in Poland. The sector is led by Fresh Meat (Counter) market in both value and volume terms, while the Cooked Meats - Counter market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted for the largest share in the distribution of meat products in the country. Rigid Plastics is the most commonly used packaging material, while Indykpol S.A., WH Group and DROP S.A. are few of the popular players in the Polish Meat sector.

GlobalDatas Country Profile report on the Meat sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

- Fresh Meat (Counter) is expected to grow at a CAGR of 3.6% during 2016-2021
- Hypermarkets & Supermarkets is the leading distribution channel in the Polish Meat sector
- The Polish Meat sector is fragmented in 2016
- Health & Wellness attributes such as Naturally Healthy & Food Minus and consumer benefits such as General Wellbeing & Weight & Shape Management are the most sought after Health & Wellness claims in the Polish Meat sector
- Rigid Plastics is the most commonly used packaging material in the Polish Meat sector
- Strong forecast GDP growth and low consumer prices will drive market growth

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Poland in its regional context 4
3.1. Polands market share in the Global and Eastern Europe Meat sectors 4
3.2. Poland compared to other major countries in the Eastern Europe region 5
4. Market size analysis - Meat Sector 6
4.1. Value and volume analysis - Meat sector in Poland 6
4.2. Per capita consumption analysis -Poland compared to the global and Eastern Europe region 7
4.3. Extent to which consumers are trading up/down in the Polish Meat sector 8
4.4. Market size analysis by Meat markets 9
4.5. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market Analysis: Ambient Meat 12
5.3. Market analysis: Chilled Raw Packaged Meat - Processed 13
5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts 16
5.5. Market analysis: Cooked Meats - Counter 19
5.6. Market Analysis: Cooked Meats - Packaged 20
5.7. Market Analysis: Fresh Meat (Counter) 23
5.8. Market Analysis: Frozen Meat 26
6. Distribution analysis 28
6.1. Distribution channel share analysis: Meat 28
6.2. Distribution channel share analysis: Ambient Meat 29
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed 30
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts 31
6.5. Distribution channel share analysis: Cooked Meats - Counter 32
6.6. Distribution channel share analysis: Cooked Meats - Packaged 33
6.7. Distribution channel share analysis: Fresh Meat (Counter) 34
6.8. Distribution channel share analysis: Frozen Meat 35
7. Competitive landscape 36
7.1. Brand share analysis by sector 36
7.2. Brand share analysis by markets 38
7.3. Brand share analysis by category 43
7.3.1. Chilled Raw Packaged Meat - Processed 43
7.3.2. Chilled Raw Packaged Meat - Whole Cuts 45
7.3.3. Cooked Meats - Packaged 46
7.3.4. Frozen Meat 48
7.4. Private label share analysis 49
8. Health & Wellness analysis 51
8.1. Market size analysis by Health & Wellness claims 51
8.2. Market size analysis - Health & Wellness product attributes 52
8.3. Market size analysis - Health & Wellness consumer benefits 54
9. Packaging analysis 56
9.1. Packaging share and growth analysis by packaging material in the Meat sector 56
9.2. Packaging share analysis by packaging material in Meat markets 57
9.3. Packaging share and growth analysis by container type in the Meat sector 58
9.4. Packaging share analysis by container type in Meat markets 59
9.5. Packaging share and growth analysis by closure type in the Meat sector 60
9.6. Packaging share analysis by closure type in Meat markets 61
10. Macroeconomic analysis 62
10.1. GDP per capita 65
10.2. Population and population growth 66
10.3. Consumer Price Index 67
10.4. Population breakdown by age 68
11. Methodology 69
12. Definitions 70
13. Appendix 82
14. About GlobalData 101
15. Disclaimer 102
16. Contact Us 103

List of Tables
Table 1: Growth analysis by markets, 2016-2021 10
Table 2: Brand Value and Volume- Meat Sector 37
Table 3: Brand Value and Volume- Ambient Meat Market 38
Table 4: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market 39
Table 5: Brand Value and Volume- Chilled Raw Packaged Meat - Whole Cuts Market 40
Table 6: Brand Value and Volume- Cooked Meats - Packaged Market 41
Table 7: Brand Value and Volume- Frozen Meat Market 42
Table 8: Brand Value and Volume- Bacon Category 43
Table 9: Brand Value and Volume- Coated Portions Category 43
Table 10: Brand Value and Volume- Meatballs Category 43
Table 11: Brand Value and Volume- Sausages Category 44
Table 12: Brand Value and Volume-Beef (Chilled Raw Packaged Meat - Whole Cuts) Category 45
Table 13: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat - Whole Cuts) Category 45
Table 14: Brand Value and Volume-Pork (Chilled Raw Packaged Meat - Whole Cuts) Category 45
Table 15: Brand Value and Volume-Others (Chilled Raw Packaged Meat - Whole Cuts) Category 45
Table 16: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category 46
Table 17: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category 46
Table 18: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category 46
Table 19: Brand Value and Volume- Pork (Cooked Meats - Packaged) category 46
Table 20: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category 47
Table 21: Brand Value and Volume- Others (Cooked Meats - Packaged) category 47
Table 22: Brand Value and Volume- Frozen Processed Meat Category 48
Table 23: Brand Value and Volume- Frozen Whole Cuts of Meat Category 48
Table 24: Market Definitions 70
Table 25: Category Definitions 71
Table 26: Category Definitions 72
Table 27: Channel Definitions 73
Table 28: Health & Wellness: Product Attributes-Food Minus 74
Table 29: Health & Wellness: Product Attributes-Free From 75
Table 30: Health & Wellness: Product Attributes-Functional & Fortified 76
Table 31: Health & Wellness: Product Attributes-Naturally Healthy 77
Table 32: Health & Wellness: Product Attributes-Food Intolerance 78
Table 33: Health & Wellness: Consumer Benefits-Health Management 79
Table 34: Health & Wellness: Analysis by Consumer Benefits 80
Table 35: Health & Wellness: Consumer Benefits-Performance 81
Table 36: Market Value for Ambient Meat - by category (Zl Million), 2011-2021 82
Table 37: Market Value for Chilled Raw Packaged Meat - Processed -by category (Zl Million), 2011-2021 82
Table 38: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (Zl Million), 2011-2021 83
Table 39: Market Value for Cooked Meats - Counter-by category (Zl Million), 2011-2021 83
Table 40: Market Value for Cooked Meats - Packaged-by category (Zl Million), 2011-2021 84
Table 41: Market Value for Fresh Meat (Counter)-by category (Zl Million), 2011-2021 85
Table 42: Market Value for Frozen Meat-by category (Zl Million), 2011-2021 85
Table 43: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 86
Table 44: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021 86
Table 45: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021 87
Table 46: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021 87
Table 47: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021 88
Table 48: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 89
Table 49: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 89
Table 50: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 90
Table 51: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021 90
Table 52: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021 91
Table 53: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021 91
Table 54: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021 92
Table 55: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 93
Table 56: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 93
Table 57: Components of change-by Market 94
Table 58: Meat Sales Distribution in Poland-by Market (Zl Million), 2016 95
Table 59: Key Health & Wellness product attributes driving sales in Poland (Zl Million) 96
Table 60: Key Health & Wellness consumer benefits driving sales in Poland (Zl Million) 96
Table 61: Packaging Material (in Million pack units) 97
Table 62: Container Type (in Million pack units) 97
Table 63: Closure Type (in Million pack units) 98
Table 64: Exchange Rates: (US$-Zl), 2011-2021 99
Table 65: GDP Per Capita (Zl) 99
Table 66: Population 99
Table 67: Consumer Price Index 99
Table 68: Age Profile (Millions of Persons) 100

List of Figures
Figure 1: Value share of Poland in the global and Eastern Europe Meat sector, 2011-2021 4
Figure 2: Poland compared other top four countries - market size, growth and competitive landscape 5
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 6
Figure 4: Per capita consumption of Meat in Poland compared to global and Eastern Europe average, 2011-2021 7
Figure 5: Degree of trading up/down in the Polish Meat sector, 2015-2016 8
Figure 6: Value and volume growth analysis by markets, 2016-2021 9
Figure 7: Per capita consumption (by markets) in Poland compared to global and Eastern Europe average, 2016 11
Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 12
Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021 13
Figure 10: Value analysis by categories, 2011-2021 14
Figure 11: Volume analysis by categories, 2011-2021 15
Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021 16
Figure 13: Value analysis by categories, 2011-2021 17
Figure 14: Volume analysis by categories, 2011-2021 18
Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021 19
Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021 20
Figure 17: Value analysis by categories, 2011-2021 21
Figure 18: Volume analysis by categories, 2011-2021 22
Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 23
Figure 20: Value analysis by categories, 2011-2021 24
Figure 21: Volume analysis by categories, 2011-2021 25
Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 26
Figure 23: Value analysis by categories, 2011-2021 27
Figure 24: Volume analysis by categories, 2011-2021 27
Figure 25: Distribution channel share, Meat, 2011-2016 28
Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29
Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016 30
Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016 31
Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016 32
Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016 33
Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34
Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35
Figure 33: Leading brands in the Polish Meat sector, value and volume share, 2016 36
Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38
Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016 39
Figure 36: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value and volume share, 2016 40
Figure 37: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016 41
Figure 38: Leading brands in the Frozen Meat market, value and volume share, 2016 42
Figure 39: Private label penetration by markets (value terms), 2016 49
Figure 40: Growth analysis, private label and brands, (2011-2016) 50
Figure 41: Value of Health & Wellness claims by market, US$ million, 2016-2021 51
Figure 42: Value analysis by Health & Wellness product attributes, 2016 52
Figure 43: Volume analysis by Health & Wellness product attributes, 2016 53
Figure 44: Value analysis by Health & Wellness consumer benefits, 2016 54
Figure 45: Volume analysis by Health & Wellness consumer benefits, 2016 55
Figure 46: Packaging share and growth analysis by packaging material, 2011-2021 56
Figure 47: Use of packaging material by markets (in pack units), 2016 57
Figure 48: Packaging share and growth analysis by container type, 2011-2021 58
Figure 49: Use of container type by markets (in pack units), 2016 59
Figure 50: Packaging share and growth analysis by closure type, 2011-2021 60
Figure 51: Use of closure type by markets (in pack units), 2016 61
Figure 52: Relative comparison of countries based on PEST analysis 62
Figure 53: Polands GDP per capita, 2011-2016 65
Figure 54: Population growth in Poland, 2011-2016 66
Figure 55: Consumer Price Index, Poland, 2010-2016 67
Figure 56: Age Profile, Poland, 2016 68
Figure 57: About GlobalData 101

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