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Country Profile: Meat sector in Peru

Published By :

GlobalData

Published Date : Apr 2017

Category :

Meat & Poultry

No. of Pages : 116 Pages

Country Profile: Meat sector in Peru

Summary

The Peruvian Meat sector is expected to register the fastest overall value growth during 2016-2021, in Latin America region. The rise in disposable income coupled with a large young population base is driving the demand for meat products in Peru. Fresh Meat (Counter) is the largest market in both value and volume terms in 2016, while Cooked Meats - Packaged market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets is the leading distribution channel for Meat in the country, while Rigid Plastics is the most commonly used packaging material. San Fernando S.A, SuizoPeruana De Embutidos S.A., Sigma Alimentos SA de CV, and Agro Corporacion S.A.C. are the leading players in the Peruvian Meat sector.

GlobalDatas Country Profile report on the Meat sector in Peru provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

- The Peruvian Meat sector grew at a CAGR of 5.3% during 2011-2016 and is forecast to register growth at a CAGR of 4.4% during 2016-2021.
- Of the seven markets, Fresh Meat (Counter) is the largest market in the Peruvian Meat sector in 2016.
- Per capita consumption of Peruvian Meat sector is expected to reach 21.2 kg by 2021.
- The Peruvian Meat sector is highly fragmented with the top five players accounting for nearly 9.1% of the market share by value in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Peruvian Meat sector, accounting for a total value share of 56.3% in 2016.
- Rigid Plastics is the most commonly used packaging material in the Peruvian Meat sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Peru in its regional context 3
3.1. Perus market share in the Global and Latin America Meat sectors 3
3.2. Peru compared to other major countries in the Latin America region 4
4. Market size analysis - Meat Sector 5
4.1. Value and volume analysis - Meat sector in Peru 5
4.2. Per capita consumption analysis -Peru compared to the global and Latin America region 6
4.3. Extent to which consumers are trading up/down in the Peruvian Meat sector 7
4.4. Market size analysis by Meat markets 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market Analysis: Ambient Meat 11
5.3. Market analysis: Chilled Raw Packaged Meat - Processed 12
5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts 15
5.5. Market Analysis: Cooked Meats - Counter 18
5.6. Market Analysis: Cooked Meats - Packaged 19
5.7. Market Analysis: Fresh Meat (Counter) 22
5.8. Market Analysis: Frozen Meat 25
6. Distribution analysis 27
6.1. Distribution channel share analysis: Meat 27
6.2. Distribution channel share analysis: Ambient Meat 28
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed 29
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts 30
6.5. Distribution channel share analysis: Cooked Meats - Counter 31
6.6. Distribution channel share analysis: Cooked Meats - Packaged 32
6.7. Distribution channel share analysis: Fresh Meat (Counter) 33
6.8. Distribution channel share analysis: Frozen Meat 34
7. Competitive landscape 35
7.1. Brand share analysis by sector 35
7.2. Brand share analysis by markets 37
7.3. Brand share analysis by category 44
7.3.1. Chilled Raw Packaged Meat - Processed 44
7.3.2. Chilled Raw Packaged Meat - Whole Cuts 46
7.3.3. Cooked Meats - Packaged 47
7.3.4. Fresh Meat (Counter) 48
7.3.5. Frozen Meat 50
7.4. Private label share analysis 51
8. Health & Wellness analysis 53
8.1. Market size analysis by Health & Wellness claims 53
8.2. Market size analysis - Health & Wellness product attributes 54
8.3. Market size analysis - Health & Wellness consumer benefits 56
9. Packaging analysis 58
9.1. Packaging share and growth analysis by packaging material in the Meat sector 58
9.2. Packaging share analysis by packaging materialin Meat markets 59
9.3. Packaging share and growth analysis by container type in the Meat sector 60
9.4. Packaging share analysis by container type in Meat markets 61
9.5. Packaging share and growth analysis by closure type in the Meat sector 62
9.6. Packaging share analysis by closure type in Meat markets 63
9.7. Packaging share and growth analysis by outer type in the Meat sector 64
9.8. Packaging share analysis by outer type in Meat markets 65

10. Macroeconomic analysis 66
10.1. GDP per Capita 69
10.2. Population and population growth 70
10.3. Consumer Price Index 71
10.4. Population breakdown by age 72
11. Methodology 73
12. Definitions 74
13. Appendix 87
14. About GlobalData 107
15. Disclaimer 108
16. Contact Us 109

List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Brand Value and Volume- Meat Sector 36
Table 3: Brand Value and Volume-Ambient Meat Market 37
Table 4: Brand Value and Volume-Chilled Raw Packaged Meat - Processed Market 38
Table 5: Brand Value and Volume-Chilled Raw Packaged Meat - Whole Cuts Market 39
Table 6: Brand Value and Volume-Cooked Meats - Counter Market 40
Table 7: Brand Value and Volume-Cooked Meats - Packaged Market 41
Table 8: Brand Value and Volume-Fresh Meat (Counter) Market 42
Table 9: Brand Value and Volume-Frozen Meat Market 43
Table 10: Brand Value and Volume-Bacon Category 44
Table 11: Brand Value and Volume-Burgers & Grills Category 44
Table 12: Brand Value and Volume-Coated Portions Category 44
Table 13: Brand Value and Volume-Meatballs Category 45
Table 14: Brand Value and Volume-Sausages Category 45
Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat - Whole Cuts) Category 46
Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat - Whole Cuts) Category 46
Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat - Whole Cuts) Category 46
Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat - Whole Cuts) Category 46
Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat - Whole Cuts) Category 46
Table 20: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category 47
Table 21: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 48
Table 22: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 48
Table 23: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 48
Table 24: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 48
Table 25: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 48
Table 26: Brand Value and Volume- Others (Fresh Meat (Counter)) category 49
Table 27: Brand Value and Volume-Frozen Processed Meat Category 50
Table 28: Market Definitions 74
Table 29: Category Definitions 75
Table 30: Category Definitions 76
Table 31: Channel Definitions 77
Table 32: Health & Wellness: Product Attributes-Food Minus 78
Table 33: Health & Wellness: Product Attributes-Free From 80
Table 34: Health & Wellness: Product Attributes-Functional & Fortified 81
Table 35: Health & Wellness: Product Attributes-Naturally Healthy 82
Table 36: Health & Wellness: Product Attributes-Food Intolerance 83
Table 37: Health & Wellness: Consumer Benefits-Health Management 84
Table 38: Health & Wellness: Analysis by Consumer Benefits 85
Table 39: Health & Wellness: Consumer Benefits-Performance 86
Table 40: Market Value for Ambient Meat - by category (S/. Million), 2011-2021 87
Table 41: Market Value for Chilled Raw Packaged Meat - Processed -by category (S/. Million), 2011-2021 87
Table 42: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (S/. Million), 2011-2021 88
Table 43: Market Value for Cooked Meats - Counter-by category (S/. Million), 2011-2021 89
Table 44: Market Value for Cooked Meats - Packaged-by category (S/. Million), 2011-2021 89
Table 45: Market Value for Fresh Meat (Counter)-by category (S/. Million), 2011-2021 90
Table 46: Market Value for Frozen Meat-by category (S/. Million), 2011-2021 91
Table 47: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 92
Table 48: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021 92
Table 49: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021 93
Table 50: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021 94
Table 51: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021 94
Table 52: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 95
Table 53: Market Value for Frozen Meat-by ategory (US$ Million), 2011-2021 95
Table 54: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 96
Table 55: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021 96
Table 56: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021 97
Table 57: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021 97
Table 58: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021 98
Table 59: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 99
Table 60: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 99
Table 61: Components of change-by Market 100
Table 62: Meat Sales Distribution in Peru-by Market (S/. Million), 2016 101
Table 63: Key Health & Wellness product attributes driving sales in Peru (S/. Million) 102
Table 64: Key Health & Wellness consumer benefits driving sales in Peru (S/.Million) 102
Table 65: Packaging Material (in Million pack units) 103
Table 66: Container Type (in Million pack units) 103
Table 67: Closure Type (in Million pack units) 104
Table 68: Outer Type (in Million pack units) 104
Table 69: Exchange Rates: (US$-S/.), 2011-2021 105
Table 70: GDP Per Capita (S/.) 105
Table 71: Population 105
Table 72: Consumer Price Index 105
Table 73: Age Profile (Millions of Persons) 106

List of Figures
Figure 1: Value share of Peru in the global and Latin AmericaMeat sector, 2011-2021 3
Figure 2: Peru compared other top four countries - market size, growth and competitive landscape 4
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5
Figure 4: Per capita consumption of Meat in Peru compared to global and Latin America average, 2011-2021 6
Figure 5: Degree of trading down in the PeruvianMeat sector, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in Peru compared to global and Latin America average, 2016 10
Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11
Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021 12
Figure 10: Value analysis by categories, 2011-2021 13
Figure 11: Volume analysis by categories, 2011-2021 14
Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021 15
Figure 13: Value analysis by categories, 2011-2021 16
Figure 14: Volume analysis by categories, 2011-2021 17
Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021 18
Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021 19
Figure 17: Value analysis by categories, 2011-2021 20
Figure 18: Volume analysis by categories, 2011-2021 21
Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22
Figure 20: Value analysis by categories, 2011-2021 23
Figure 21: Volume analysis by categories, 2011-2021 24
Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25
Figure 23: Value analysis by categories, 2011-2021 26
Figure 24: Volume analysis by categories, 2011-2021 26
Figure 25: Distribution channel share, Meat, 2011-2016 27
Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28
Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016 29
Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016 30
Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016 31
Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016 32
Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33
Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34
Figure 33: Leading brands in the PeruvianMeat sector, value and volume share, 2016 35
Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 37
Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016 38
Figure 36: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value and volume share, 2016 39
Figure 37: Leading brands in the Cooked Meats - Counter market, value and volume share, 2016 40
Figure 38: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016 41
Figure 39: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 42
Figure 40: Leading brands in the Frozen Meat market, value and volume share, 2016 43
Figure 41: Private label penetration by markets (value terms), 2016 51
Figure 42: Growth analysis, private label and brands, (2011-2016) 52
Figure 43: Value of Health & Wellness claims by market, US$ million, 2016-2021 53
Figure 44: Value analysis by Health & Wellness product attributes, 2016 54
Figure 45: Volume analysis by Health & Wellness product attributes,2016 55
Figure 46: Value analysis by Health & Wellness consumer benefits, 2016 56
Figure 47: Volume analysis by Health & Wellness consumer benefits, 2016 57
Figure 48: Packaging share and growth analysis by packaging material, 2011-2021 58
Figure 49: Use of packaging material by markets (in pack units), 2016 59
Figure 50: Packaging share and growth analysis by container type, 2011-2021 60
Figure 51: Use of container type by markets (in pack units), 2016 61
Figure 52: Packaging share and growth analysis by closure type, 2011-2021 62
Figure 53: Use of closure type by markets (in pack units), 2016 63
Figure 54: Packaging share and growth analysis by outer type, 2011-2021 64
Figure 55: Use of outer type by markets (in pack units), 2016 65
Figure 56:: Relative comparison of countries based on PEST analysis 66
Figure 57: Frances GDP per capita, 2011-2016 69
Figure 58: Population growth in France, 2011-2016 70
Figure 59: Consumer Price Index, France, 2010-2016 71
Figure 60: Age Profile, France, 2016 72
Figure 61: About GlobalData 107

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