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Country Profile: Meat sector in India

Published By :

GlobalData

Published Date : Apr 2017

Category :

Meat & Poultry

No. of Pages : 95 Pages

Country Profile: Meat sector in India

Summary

The Indian Meat sector is expected to register moderate growth, driven by increasing disposable income, rising influence of western cuisines and growing middle class. Of the four markets analyzed, Fresh Meat (Counter) is the largest, while the Chilled Raw Packaged Meat - Processed market is expected to register fastest growth during the forecast period (2016- 2021). The Meat sector in the country is consolidated, with top five brands accounting for nearly two-fifth of the market share in 2016.

GlobalDatas Country Profile report on the Meat sector in India provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

- The Meat sector in India is forecast to grow at 5.4% in value terms during 2016-2021
- Per capita consumption of Meat sector in India is low compared to global and regional levels
- Food & Drink Specialists is the largest distribution channel, followed by Hypermarkets & Supermarkets and eRetailers
- Suguna is the leading brand in the Indian Meat sector in both value and volume terms
- Flexible Packaging is the most commonly used packaging material, followed by Rigid Plastics

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. India in its regional context 3
3.1. Indias market share in the Global and Asia-Pacific Meat sectors 3
3.2. India compared to other major countries in the Asia-Pacific region 4
4. Market size analysis - Meat Sector 5
4.1. Value and volume analysis - Meat sector in India 5
4.2. Per capita consumption analysis -India compared to the global and Asia-Pacific region 6
4.3. Extent to which consumers are trading up/down in the Indian Meat sector 7
4.4. Market size analysis by Meat markets 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Chilled Raw Packaged Meat - Processed 11
5.3. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts 14
5.4. Market Analysis: Fresh Meat (Counter) 17
5.5. Market Analysis: Frozen Meat 20
6. Distribution analysis 23
6.1. Distribution channel share analysis: Meat 23
6.2. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed 24
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts 25
6.4. Distribution channel share analysis: Fresh Meat (Counter) 26
6.5. Distribution channel share analysis: Frozen Meat 27
7. Competitive landscape 28
7.1. Brand share analysis by sector 28
7.2. Brand share analysis by markets 30
7.3. Brand share analysis by category 35
7.3.1. Chilled Raw Packaged Meat - Processed 35
7.3.2. Chilled Raw Packaged Meat - Whole Cuts 38
7.3.3. Fresh Meat (Counter) 39
7.3.4. Frozen Meat 40
7.4. Private label share analysis 41
8. Health & Wellness analysis 43
8.1. Market size analysis by Health & Wellness claims 43
8.2. Market size analysis - Health & Wellness product attributes 44
8.3. Market size analysis - Health & Wellness consumer benefits 46
9. Packaging analysis 48
9.1. Packaging share and growth analysis by packaging material in the Meat sector 48
9.2. Packaging share analysis by packaging material in Meat markets 49
9.3. Packaging share and growth analysis by container type in the Meat sector 50
9.4. Packaging share analysis by container type in Meat markets 51
9.5. Packaging share and growth analysis by closure type in the Meat sector 52
9.6. Packaging share analysis by closure type in Meat markets 53
10. Macroeconomic analysis 54
10.1. GDP per Capita 57
10.2. Population and population growth 58
10.3. Consumer Price Index 59
10.4. Population breakdown by age 60
11. Methodology 61
12. Definitions 62
13. Appendix 74
14. About GlobalData 86
15. Disclaimer 87
16. Contact Us 88

List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Brand Value and Volume- Meat Sector 29
Table 3: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market 30
Table 4: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market 31
Table 5: Brand Value and Volume- Chilled Raw Packaged Meat - Whole Cuts Market 32
Table 6: Brand Value and Volume- Fresh Meat (Counter) Market 33
Table 7: Brand Value and Volume- Frozen Meat Market 34
Table 8: Brand Value and Volume- Bacon Category 35
Table 9: Brand Value and Volume- Burgers & Grills Category 35
Table 10: Brand Value and Volume- Coated Portions Category 36
Table 11: Brand Value and Volume- Meatballs Category 36
Table 12: Brand Value and Volume- Sausages Category 37
Table 13: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat - Whole Cuts) Category 38
Table 14: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat - Whole Cuts) Category 38
Table 15: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 39
Table 16: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 39
Table 17: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 39
Table 18: Brand Value and Volume- Others (Fresh Meat (Counter)) category 39
Table 19: Brand Value and Volume- Frozen Processed Meat Category 40
Table 20: Brand Value and Volume- Frozen Whole Cuts of Meat Category 40
Table 21: Market Definitions 62
Table 22: Category Definitions 63
Table 23: Category Definitions 64
Table 24: Channel Definitions 65
Table 25: Health & Wellness: Product Attributes-Food Minus 66
Table 26: Health & Wellness: Product Attributes-Free From 67
Table 27: Health & Wellness: Product Attributes-Functional & Fortified 68
Table 28: Health & Wellness: Product Attributes-Naturally Healthy 69
Table 29: Health & Wellness: Product Attributes-Food Intolerance 70
Table 30: Health & Wellness: Consumer Benefits-Health Management 71
Table 31: Health & Wellness: Analysis by Consumer Benefits 72
Table 32: Health & Wellness: Consumer Benefits-Performance 73
Table 33: Market Value for Chilled Raw Packaged Meat - Processed -by category (INR Million), 2011-2021 74
Table 34: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (INR Million), 2011-2021 75
Table 35: Market Value for Fresh Meat (Counter)-by category (INR Million), 2011-2021 75
Table 36: Market Value for Frozen Meat-by category (INR Million), 2011-2021 76
Table 37: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021 76
Table 38: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021 77
Table 39: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 77
Table 40: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 78
Table 41: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021 78
Table 42: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021 79
Table 43: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 80
Table 44: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 80
Table 45: Components of change-by Market 81
Table 46: Meat Sales Distribution in India-by Market (INR Million), 2016 81
Table 47: Key Health & Wellness product attributes driving sales in India (INR Million) 82
Table 48: Key Health & Wellness consumer benefits driving sales in India (INR Million) 82
Table 49: Packaging Material (in Million pack units) 83
Table 50: Container Type (in Million pack units) 83
Table 51: Closure Type (in Million pack units) 83
Table 52: Exchange Rates: (US$-INR), 2011-2021 84
Table 53: GDP Per Capita (INR) 84
Table 54: Population 84
Table 55: Consumer Price Index 84
Table 56: Age Profile (Millions of Persons) 85

List of Figures
Figure 1: Value share of India in the global and Asia-Pacific Meat sector, 2011-2021 3
Figure 2: India compared other top four countries - market size, growth and competitive landscape 4
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5
Figure 4: Per capita consumption of Meat in India compared to global and Asia-Pacific average, 2011-2021 6
Figure 5: Degree of trading up/down in the Indian Meat sector, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in India compared to global and APAC average, 2016 10
Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021 11
Figure 9: Value analysis by categories, 2011-2021 12
Figure 10: Volume analysis by categories, 2011-2021 13
Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021 14
Figure 12: Value analysis by categories, 2011-2021 15
Figure 13: Volume analysis by categories, 2011-2021 16
Figure 14: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 17
Figure 15: Value analysis by categories, 2011-2021 18
Figure 16: Volume analysis by categories, 2011-2021 19
Figure 17: Value and volume growth analysis, Frozen Meat market, 2011-2021 20
Figure 18: Value analysis by categories, 2011-2021 21
Figure 19: Volume analysis by categories, 2011-2021 22
Figure 20: Distribution channel share, Meat, 2011-2016 23
Figure 21: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016 24
Figure 22: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016 25
Figure 23: Distribution channel share, Fresh Meat (Counter), 2011-2016 26
Figure 24: Distribution channel share, Frozen Meat, 2011-2016 27
Figure 25: Leading brands in the Indian Meat sector, value and volume share, 2016 28
Figure 26: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016 30
Figure 27: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value and volume share, 2016 31
Figure 28: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 32
Figure 29: Leading brands in the Frozen Meat market, value and volume share, 2016 33
Figure 30: Private label penetration by markets (value terms), 2016 41
Figure 31: Growth analysis, private label and brands, (2011-2016) 42
Figure 32: Value of Health & Wellness claims by market, US$ million, 2016-2021 43
Figure 33: Value analysis by Health & Wellness product attributes, 2016 44
Figure 34: Volume analysis by Health & Wellness product attributes, 2016 45
Figure 35: Value analysis by Health & Wellness consumer benefits, 2016 46
Figure 36: Volume analysis by Health & Wellness consumer benefits, 2016 47
Figure 37: Packaging share and growth analysis by packaging material, 2011-2021 48
Figure 38: Use of packaging material by markets (in pack units), 2016 49
Figure 39: Packaging share and growth analysis by container type, 2011-2021 50
Figure 40: Use of container type by markets (in pack units), 2016 51
Figure 41: Packaging share and growth analysis by closure type, 2011-2021 52
Figure 42: Use of closure type by markets (in pack units), 2016 53
Figure 43.1: Relative comparison of countries based on PEST analysis 54
Figure 43.2: Relative comparison of countries based on PEST analysis 55
Figure 43.3: Relative comparison of countries based on PEST analysis 56
Figure 44: Indias GDP per capita, 2011-2016 57
Figure 45: Population growth in India, 2011-2016 58
Figure 46: Consumer Price Index, India, 2010-2016 59
Figure 47: Age Profile, India, 2016 60
Figure 48: About GlobalData 86

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