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Country Profile: Meat sector in Austria

Published By :

GlobalData

Published Date : Apr 2017

Category :

Food

No. of Pages : 114 Pages

Country Profile: Meat sector in Austria

Summary

Austria accounts for a significant value share in the regional (Western European) Meat market. Furthermore, the per capita consumption of meat in the country remains high when compared to the global and the Western European levels. A large base of working population, increasing urbanization and rise in disposable income are aiding the growth of Meat sector in the country. The Austrian Meat sector is led by Cooked Meat - Counter, which is the largest market by value and is growing at a high rate, while in volume terms, the Fresh Meat (Counter) is the leading market in the sector. The Meat sector in the country is fragmented, with private labels accounting for a significant market share.

GlobalDatas Country Profile report on the Meat market in Austria provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Tray, Film, Bag/Sachet, Can, Tub, Jar and Box

Scope

- The Austrian Meat sector grew at a CAGR of 2.9% during 2011-2016 and is forecast to register growth at a CAGR of 3.1% during 2016-2021.
- Of the seven markets, Cooked Meats - Counter is the largest in the Austrian Meat sector nearly half of the value share in the sector in 2016.
- The per capita consumption of meat in the country is higher compared to both regional and global levels in 2016 and expected to be higher during 2016-2021.
- The Austrian Meat sector is highly fragmented with the top five players accounting for less than 10% of the market share by value in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Austrian Meat sector, accounting for a total value share of 60.9% in 2016.
- Flexible Packaging is the most commonly used packaging material in the Austrian Meat sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Austria in its regional context 4
3.1. Austrias market share in the Global and Western Europe Meat sectors 4
3.2. Austria compared to other major countries in the Western Europe region 5
4. Market size analysis - Meat Sector 6
4.1. Value and volume analysis - Meat sector in Austria 6
4.2. Per capita consumption analysis -Austria compared to the global and Western Europe region 7
4.3. Extent to which consumers are trading up/down in the Austrian Meat sector 8
4.4. Market size analysis by Meat markets 9
4.5. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market Analysis: Ambient Meat 12
5.3. Market analysis: Chilled Raw Packaged Meat - Processed 13
5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts 16
5.5. Market Analysis: Cooked Meats - Counter 19
5.6. Market Analysis: Cooked Meats - Packaged 20
5.7. Market Analysis: Fresh Meat (Counter) 23
5.8. Market Analysis: Frozen Meat 26
6. Distribution analysis 28
6.1. Distribution channel share analysis: Meat 28
6.2. Distribution channel share analysis: Ambient Meat 29
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed 30
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts 31
6.5. Distribution channel share analysis: Cooked Meats - Counter 32
6.6. Distribution channel share analysis: Cooked Meats - Packaged 33
6.7. Distribution channel share analysis: Fresh Meat (Counter) 34
6.8. Distribution channel share analysis: Frozen Meat 35
7. Competitive landscape 36
7.1. Brand share analysis by sector 36
7.2. Brand share analysis by markets 38
7.3. Brand share analysis by category 45
7.3.1. Chilled Raw Packaged Meat - Processed 45
7.3.2. Chilled Raw Packaged Meat - Whole Cuts 47
7.3.3. Cooked Meats - Packaged 48
7.3.4. Fresh Meat (Counter) 50
7.3.5. Frozen Meat 52
7.4. Private label share analysis 53
8. Health & Wellness analysis 55
8.1. Market size analysis by Health & Wellness claims 55
8.2. Market size analysis - Health & Wellness product attributes 56
8.3. Market size analysis - Health & Wellness consumer benefits 57
9. Packaging analysis 58
9.1. Packaging share and growth analysis by packaging material in the Meat sector 58
9.2. Packaging share analysis by packaging material in Meat markets 59
9.3. Packaging share and growth analysis by container type in the Meat sector 60
9.4. Packaging share analysis by container type in Meat markets 61
9.5. Packaging share and growth analysis by closure type in the Meat sector 62
9.6. Packaging share analysis by closure type in Meat markets 63
9.7. Packaging share and growth analysis by outer type in the Meat sector 64
9.8. Packaging share analysis by outer type in Meat markets 65
10. Macroeconomic analysis 66
10.1. GDP per Capita 69
10.2. Population and population growth 70
10.3. Consumer Price Index 71
10.4. Population breakdown by age 72
11. Methodology 73
12. Definitions 74
13. Appendix 86
14. About GlobalData 104
15. Disclaimer 105
16. Contact Us 106

List of Tables
Table 1: Growth analysis by markets, 2016-2021 10
Table 2: Brand Value and Volume- Meat Sector 37
Table 3: Brand Value and Volume- Ambient Meat Market 38
Table 4: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market 39
Table 5: Brand Value and Volume- Chilled Raw Packaged Meat - Whole Cuts Market 40
Table 6: Brand Value and Volume- Cooked Meats - Counter Market 41
Table 7: Brand Value and Volume- Cooked Meats - Packaged Market 42
Table 8: Brand Value and Volume- Fresh Meat (Counter) Market 43
Table 9: Brand Value and Volume- Frozen Meat Market 44
Table 10: Brand Value and Volume- Bacon Category 45
Table 11: Brand Value and Volume- Burgers & Grills Category 45
Table 12: Brand Value and Volume- Coated Portions Category 45
Table 13: Brand Value and Volume- Meatballs Category 45
Table 14: Brand Value and Volume- Sausages Category 46
Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 20: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category 48
Table 21: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category 48
Table 22: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category 48
Table 23: Brand Value and Volume- Pork (Cooked Meats - Packaged) category 48
Table 24: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category 49
Table 25: Brand Value and Volume- Others (Cooked Meats - Packaged) category 49
Table 26: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category 50
Table 27: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 50
Table 28: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 50
Table 29: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 50
Table 30: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 51
Table 31: Brand Value and Volume- Others (Fresh Meat (Counter)) category 51
Table 32: Brand Value and Volume- Frozen Processed Meat Category 52
Table 33: Brand Value and Volume- Frozen Whole Cuts of Meat Category 52
Table 34: Market Definitions 74
Table 35: Category Definitions 75
Table 36: Category Definitions 76
Table 37: Channel Definitions 77
Table 38: Health & Wellness: Product Attributes-Food Minus 78
Table 39: Health & Wellness: Product Attributes-Free From 79
Table 40: Health & Wellness: Product Attributes-Functional & Fortified 80
Table 41: Health & Wellness: Product Attributes-Naturally Healthy 81
Table 42: Health & Wellness: Product Attributes-Food Intolerance 82
Table 43: Health & Wellness: Consumer Benefits-Health Management 83
Table 44: Health & Wellness: Analysis by Consumer Benefits 84
Table 45: Health & Wellness: Consumer Benefits-Performance 85
Table 46: Market Value for Ambient Meat - by category ( Million), 2011-2021 86
Table 47: Market Value for Chilled Raw Packaged Meat - Processed -by category ( Million), 2011-2021 86
Table 48: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category ( Million), 2011-2021 87
Table 49: Market Value for Cooked Meats - Counter-by category ( Million), 2011-2021 87
Table 50: Market Value for Cooked Meats - Packaged-by category ( Million), 2011-2021 88
Table 51: Market Value for Fresh Meat (Counter)-by category ( Million), 2011-2021 89
Table 52: Market Value for Frozen Meat-by category ( Million), 2011-2021 89
Table 53: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 90
Table 54: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021 90
Table 55: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021 91
Table 56: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021 91
Table 57: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021 92
Table 58: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 93
Table 59: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 93
Table 60: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 94
Table 61: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021 94
Table 62: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021 95
Table 63: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021 95
Table 64: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021 96
Table 65: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 97
Table 66: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 97
Table 67: Components of change-by Market 98
Table 68: Meat Sales Distribution in Austria-by Market ( Million), 2016 98
Table 69: Key Health & Wellness product attributes driving sales in Austria ( Million) 99
Table 70: Key Health & Wellness consumer benefits driving sales in Austria ( Million) 99
Table 71: Packaging Material (in Million pack units) 100
Table 72: Container Type (in Million pack units) 100
Table 73: Closure Type (in Million pack units) 101
Table 74: Outer Type (in Million pack units) 101
Table 75: Exchange Rates: (US$-), 2011-2021 102
Table 76: GDP Per Capita () 102
Table 77: Population 102
Table 78: Consumer Price Index 102
Table 79: Age Profile (Millions of Persons) 103

List of Figures
Figure 1: Value share of Austria in the global and Western Europe Meat sector, 2011-2021 4
Figure 2: Austria compared other top four countries - market size, growth and competitive landscape 5
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 6
Figure 4: Per capita consumption of Meat in Austria compared to global and Western Europe average, 2011-2021 7
Figure 5: Degree of trading up/down in the Austrian Meat sector, 2015-2016 8
Figure 6: Value and volume growth analysis by markets, 2016-2021 9
Figure 7: Per capita consumption (by markets) in Austria compared to global and Western Europe average, 2016 11
Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 12
Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021 13
Figure 10: Value analysis by categories, 2011-2021 14
Figure 11: Volume analysis by categories, 2011-2021 15
Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021 16
Figure 13: Value analysis by categories, 2011-2021 17
Figure 14: Volume analysis by categories, 2011-2021 18
Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021 19
Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021 20
Figure 17: Value analysis by categories, 2011-2021 21
Figure 18: Volume analysis by categories, 2011-2021 22
Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 23
Figure 20: Value analysis by categories, 2011-2021 24
Figure 21: Volume analysis by categories, 2011-2021 25
Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 26
Figure 23: Value analysis by categories, 2011-2021 27
Figure 24: Volume analysis by categories, 2011-2021 27
Figure 25: Distribution channel share, Meat, 2011-2016 28
Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29
Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016 30
Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016 31
Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016 32
Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016 33
Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34
Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35
Figure 33: Leading brands in the Austrian Meat sector, value and volume share, 2016 36
Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38
Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016 39
Figure 36: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value and volume share, 2016 40
Figure 37: Leading brands in the Cooked Meats - Counter market, value and volume share, 2016 41
Figure 38: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016 42
Figure 39: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 43
Figure 40: Leading brands in the Frozen Meat market, value and volume share, 2016 44
Figure 41: Private label penetration by markets (value terms), 2016 53
Figure 42: Growth analysis, private label and brands, (2011-2016) 54
Figure 43: Value of Health & Wellness claims by market, US$ million, 2016-2021 55
Figure 44: Value and volume analysis by Health & Wellness product attributes, 2016 56
Figure 45: Value and volume analysis by Health & Wellness consumer benefits, 2016 57
Figure 46: Packaging share and growth analysis by packaging material, 2011-2021 58
Figure 47: Use of packaging material by markets (in pack units), 2016 59
Figure 48: Packaging share and growth analysis by container type, 2011-2021 60
Figure 49: Use of container type by markets (in pack units), 2016 61
Figure 50: Packaging share and growth analysis by closure type, 2011-2021 62
Figure 51: Use of closure type by markets (in pack units), 2016 63
Figure 52: Packaging share and growth analysis by outer type, 2011-2021 64
Figure 53: Use of outer type by markets (in pack units), 2016 65
Figure 54: Relative comparison of countries based on PEST analysis 66
Figure 55: Relative comparison of countries based on PEST analysis 67
Figure 56: Relative comparison of countries based on PEST analysis 68
Figure 57: Austrias GDP per capita, 2011-2016 69
Figure 58: Population growth in Austria, 2011-2016 70
Figure 59: Consumer Price Index, Austria, 2010-2016 71
Figure 60: Age Profile, Austria, 2016 72
Figure 61: About Global Data 104

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