866-997-4948(US-Canada Toll Free)

Country Profile: Meat sector in Australia

Published By :

GlobalData

Published Date : Apr 2017

Category :

Meat & Poultry

No. of Pages : 119 Pages

Country Profile: Meat sector in Australia

Summary

The meat sector in Australia is expected to grow at a slower pace during 2016-2021. Of the seven markets, Fresh Meat - Counter is the largest in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel in the Australian Meat sector, accounting for a total value share of 72.8% in 2016. Rigid Plastics is the most commonly used packaging material in the Australian Meat sector. Primrybsnab and Hans Continental Smallgoods are the Popular players in the sector.

GlobalDatas Country Profile report on the Meat sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

- The Meat sector in Australia is forecast to grow at a CAGR of 1.1% during 2016-2021 in value terms
- Frozen Meat (Counter) is the largest with value and volume terms.
- Consumers are trading down to value for money products in the Australian Meat sector
- Ambient Meat, with a high growth rate and low market share, provides significant opportunities to producers
- The per capita Consumption is high in Australia when compared to global and regional level

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Australia in its regional context 3
3.1. Australias market share in the Global and APAC Meat sectors 3
3.2. Australia compared to other major countries in the APAC region 4
4. Market size analysis - Meat Sector 5
4.1. Value and volume analysis - Meat sector in Australia 5
4.2. Per capita consumption analysis -Australia compared to the global and APAC region 6
4.3. Extent to which consumers are trading down in the Australian Meat sector 7
4.4. Market size analysis by Meat markets 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market Analysis: Ambient Meat 11
5.3. Market analysis: Chilled Raw Packaged Meat - Processed 12
5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts 15
5.5. Market Analysis: Cooked Meats - Counter 18
5.6. Market Analysis: Cooked Meats - Packaged 19
5.7. Market Analysis: Fresh Meat (Counter) 22
5.8. Market Analysis: Frozen Meat 25
6. Distribution analysis 27
6.1. Distribution channel share analysis: Meat 27
6.2. Distribution channel share analysis: Ambient Meat 28
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed 29
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts 30
6.5. Distribution channel share analysis: Cooked Meats - Counter 31
6.6. Distribution channel share analysis: Cooked Meats - Packaged 32
6.7. Distribution channel share analysis: Fresh Meat (Counter) 33
6.8. Distribution channel share analysis: Frozen Meat 34
7. Competitive landscape 35
7.1. Brand share analysis by sector 35
7.2. Brand share analysis by markets 37
7.3. Brand share analysis by category 44
7.3.1. Chilled Raw Packaged Meat - Processed 44
7.3.2. Chilled Raw Packaged Meat - Whole Cuts 47
7.3.3. Cooked Meats - Packaged 49
7.3.4. Fresh Meat (Counter) 51
7.3.5. Frozen Meat 52
7.4. Private label share analysis 53
8. Health & Wellness analysis 55
8.1. Market size analysis by Health & Wellness claims 55
8.2. Market size analysis - Health & Wellness product attributes 56
8.3. Market size analysis - Health & Wellness consumer benefits 58
8.4. Leading companies in the Australian Health & Wellness market 60
9. Packaging analysis 62
9.1. Packaging share and growth analysis by packaging material in the Meat sector 62
9.2. Packaging share analysis by packaging material in Meat markets 63
9.3. Packaging share and growth analysis by container type in the Meat sector 64
9.4. Packaging share analysis by container type in Meat markets 65
9.5. Packaging share and growth analysis by closure type in the Meat sector 66
9.6. Packaging share analysis by closure type in Meat markets 67
9.7. Packaging share and growth analysis by outer type in the Meat sector 68
9.8. Packaging share analysis by outer type in Meat markets 69
10. Macroeconomic analysis 70
10.1. GDP per Capita 73
10.2. Population and population growth 74
10.3. Consumer Price Index 75
10.4. Population breakdown by age 76
11. Methodology 77
12. Definitions 78
13. Appendix 90
14. About GlobalData 109
15. Disclaimer 110
16. Contact Us 111

List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Brand Value and Volume- Meat Sector 36
Table 3: Brand Value and Volume-Ambient Meat Market 37
Table 4: Brand Value and Volume-Chilled Raw Packaged Meat - Processed Market 39
Table 5: Brand Value and Volume-Chilled Raw Packaged Meat - Whole Cuts Market 40
Table 6: Brand Value and Volume-Cooked Meats - Packaged Market 41
Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 42
Table 8: Brand Value and Volume-Frozen Meat Market 43
Table 9: Brand Value and Volume-Bacon Category 44
Table 10: Brand Value and Volume-Burgers & Grills Category 44
Table 11: Brand Value and Volume-Coated Portions Category 45
Table 12: Brand Value and Volume-Meatballs Category 45
Table 13: Brand Value and Volume-Sausages Category 46
Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 17: Brand Value and Volume-Pork (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 18: Brand Value and Volume-Others (Chilled Raw Packaged Meat - Whole Cuts) Category 48
Table 19: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category 49
Table 20: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category 49
Table 21: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category 49
Table 22: Brand Value and Volume- Pork (Cooked Meats - Packaged) category 49
Table 23: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category 50
Table 24: Brand Value and Volume- Others (Cooked Meats - Packaged) category 50
Table 25: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 51
Table 26: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 51
Table 27: Brand Value and Volume-Frozen Processed Meat Category 52
Table 28: Brand Value and Volume-Frozen Whole Cuts of Meat Category 52
Table 29: Market Definitions 78
Table 30: Category Definitions 79
Table 31: Category Definitions 80
Table 32: Channel Definitions 81
Table 33: Health & Wellness: Product Attributes-Food Minus 82
Table 34: Health & Wellness: Product Attributes-Free From 83
Table 35: Health & Wellness: Product Attributes-Functional & Fortified 84
Table 36: Health & Wellness: Product Attributes-Naturally Healthy 85
Table 37: Health & Wellness: Product Attributes-Food Intolerance 86
Table 38: Health & Wellness: Consumer Benefits-Health Management 87
Table 39: Health & Wellness: Analysis by Consumer Benefits 88
Table 40: Health & Wellness: Consumer Benefits-Performance 89
Table 41: Market Value for Ambient Meat - by category (A$ Million), 2011-2021 90
Table 42: Market Value for Chilled Raw Packaged Meat - Processed -by category (A$ Million), 2011-2021 90
Table 43: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (A$ Million), 2011-2021 91
Table 44: Market Value for Cooked Meats - Counter-by category (A$ Million), 2011-2021 91
Table 45: Market Value for Cooked Meats - Packaged-by category (A$ Million), 2011-2021 92
Table 46: Market Value for Fresh Meat (Counter)-by category (A$ Million), 2011-2021 92
Table 47: Market Value for Frozen Meat-by category (A$ Million), 2011-2021 93
Table 48: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 94
Table 49: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021 94
Table 50: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021 95
Table 51: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021 95
Table 52: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021 96
Table 53: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 97
Table 54: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 97
Table 55: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 98
Table 56: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021 98
Table 57: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021 99
Table 58: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021 99
Table 59: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021 100
Table 60: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 101
Table 61: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 101
Table 62: Components of change-by Market 102
Table 63: Meat Sales Distribution in Australia-by Market (A$ Million), 2016 103
Table 64: Key Health & Wellness product attributes driving sales in Australia (A$ Million) 104
Table 65: Key Health & Wellness consumer benefits driving sales in Australia (A$ Million) 104
Table 66: Packaging Material (in Million pack units) 105
Table 67: Container Type (in Million pack units) 105
Table 68: Closure Type (in Million pack units) 106
Table 69: Outer Type (in Million pack units) 106
Table 70: Exchange Rates: (US$-A$), 2011-2021 107
Table 71: GDP Per Capita (A$) 107
Table 72: Population 107
Table 73: Consumer Price Index 107
Table 74: Age Profile (Millions of Persons) 108

List of Figures
Figure 1: Value share of Australia in the global and APAC Meat sector, 2011-2021 3
Figure 2: Australia compared other top four countries - market size, growth and competitive landscape 4
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5
Figure 4: Per capita consumption of Meat in Australia compared to global and APAC average, 2011-2021 6
Figure 5: Degree of trading up/down in the Australian Meat sector, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in Australia compared to global and APAC average, 2016 10
Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11
Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021 12
Figure 10: Value analysis by categories, 2011-2021 13
Figure 11: Volume analysis by categories, 2011-2021 14
Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021 15
Figure 13: Value analysis by categories, 2011-2021 16
Figure 14: Volume analysis by categories, 2011-2021 17
Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021 18
Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021 19
Figure 17: Value analysis by categories, 2011-2021 20
Figure 18: Volume analysis by categories, 2011-2021 21
Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22
Figure 20: Value analysis by categories, 2011-2021 23
Figure 21: Volume analysis by categories, 2011-2021 24
Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25
Figure 23: Value analysis by categories, 2011-2021 26
Figure 24: Volume analysis by categories, 2011-2021 26
Figure 25: Distribution channel share, Meat, 2011-2016 27
Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28
Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016 29
Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016 30
Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016 31
Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016 32
Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33
Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34
Figure 33: Leading brands in the Australian Meat sector, value and volume share, 2016 35
Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 37
Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016 38
Figure 36: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value and volume share, 2016 40
Figure 37: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016 41
Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 42
Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 43
Figure 40: Private label penetration by markets (value terms), 2016 53
Figure 41: Growth analysis, private label and brands, (2011-2016) 54
Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 55
Figure 43: Value analysis by Health & Wellness product attributes, 2016 56
Figure 44: Volume analysis by Health & Wellness product attributes, 2016 57
Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 58
Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 59
Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Chilled Raw Packaged Meat - Whole Cuts 60
Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Ambient Meat 60
Figure 49: Leading companies in the Health & Wellness market by value, 2016 - Chilled Raw Packaged Meat - Processed 61
Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 62
Figure 51: Use of packaging material by markets (in pack units), 2016 63
Figure 52: Packaging share and growth analysis by container type, 2011-2021 64
Figure 53: Use of container type by markets (in pack units), 2016 65
Figure 54: Packaging share and growth analysis by closure type, 2011-2021 66
Figure 55: Use of closure type by markets (in pack units), 2016 67
Figure 56: Packaging share and growth analysis by outer type, 2011-2021 68
Figure 57: Use of outer type by markets (in pack units), 2016 69
Figure 58.1: Relative comparison of countries based on PEST analysis 70
Figure 58.2: Relative comparison of countries based on PEST analysis 71
Figure 58.3: Relative comparison of countries based on PEST analysis 72
Figure 59: Australias GDP per capita, 2011-2016 73
Figure 60: Population growth in Australia, 2011-2016 74
Figure 61: Consumer Price Index, Australia, 2010-2016 75
Figure 62: Age Profile, Australia, 2016 76
Figure 63: About GlobalData 109

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *