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Country Profile: Make-Up Sector in Sweden

Published By :

GlobalData

Published Date : Aug 2017

Category :

Cosmetic

No. of Pages : 74 Pages

Country Profile: Make-Up Sector in Sweden

Summary

GlobalDatas Country Profile report on the Make-Up sector in Sweden provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Large middle age population coupled with rising women employment and increasing disposable incomes is driving the Swedish Make-Up sector. Of the four markets, Eye Make-Up is the largest in both value and volume terms, while Nail Make-Up market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. Invima, Procter & Gamble, and L`Oreal S.A. are the leading market players in the Swedish Make-Up sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Scope

- The per capita consumption of Make-Up is higher in Sweden compared to the global and regional level
- Of the four markets, Eye Make-Up was the largest by value sales in 2016
- Hypermarkets & Supermarkets was the leading distribution channel in the Swedish Make-Up sector
- Isadora is the leading distribution channel for Make-Up products in Sweden
- Rigid Plastics was the most commonly used package material in the Swedish Make-Up sector in 2016
- Consumption of Make-Up products is high among Swedish consumers who have attended Upper Secondary school

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive Summary 2
3. Sweden in the Global and Regional Context 3
3.1. Swedens share in the Global and Western EuropeanMake-Up sectors 3
3.2. Sweden compared to other leadingcountries in Western Europe 4
4. Market Size Analysis - Make-UpSector 5
4.1. Value and volume analysis - Make-Up sector in Sweden 5
4.2. Per capita consumption -Sweden compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysisof markets in the Make-Up sector 8
4.5. Growth analysis by markets 9
5. Market and Category Analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Eye Make-Up 11
5.3. Market analysis: Face Make-Up 13
5.4. Market analysis: LipMake-Up 15
5.5. Market analysis: NailMake-Up 17
6. Distribution Analysis 18
6.1. Distribution channel share analysis: Make-Up 18
6.2. Distribution channel share analysis: Eye Make-Up 19
6.3. Distribution channel share analysis: Face Make-Up 20
6.4. Distribution channel share analysis: LipMake-Up 21
6.5. Distribution channel share analysis: NailMake-Up 22
7. Competitive Landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 25
8. Packaging Analysis 33
8.1. Packaging share and growth analysis by package material 33
8.2. Packaging share analysis by package material 34
8.3. Packaging share and growth analysis by pack type 35
8.4. Packaging share analysis by pack type 36
8.5. Packaging share and growth analysis by closure type 37
8.6. Packaging share analysis by closure type 38
8.7. Packaging share and growth analysis by primary outer type 39
8.8. Packaging share analysis by primary outer type 40
9. Macroeconomic analysis 41
9.1. GDP per Capita 44
9.2. Population and population growth 45
9.3. Consumer Price Index 46
9.4. Population breakdown by age 47
10. Consumergraphics 48
10.1. Consumption by Gender 48
10.2. Consumption by Age 49
10.3. Consumption by Education 50
10.4. Consumption by Urbanization 51
11. Methodology 52
12. Definitions 53
13. Appendix 56
14. About GlobalData 67
15. Disclaimer 68
16. Contact Us 69

List of Tables
Table 1: Volume share of Sweden in the global and Western Europe Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 12
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 12
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 14
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 14
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 9: Brand Value - Make-Up sector, 2016 24
Table 10: Brand Value - the Eye Make-Up market, 2016 26
Table 11: Brand Value - the Face Make-Up market, 2016 28
Table 12: Brand Value - the Lip Make-Up market, 2016 30
Table 13: Brand Value - the Nail Make-Up market, 2016 32
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 48
Table 15: Consumption of Make-Upby age and markets (Million Units, 2016) 49
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 50
Table 17: Consumption of Make-Upby urbanization and markets (Million Units, 2016) 51
Table 18: Market Definitions 53
Table 19: Category Definitions 54
Table 20: Channel Definitions 55
Table 21: Market Value for Eye Make-Up - by category (Skr Million), 2011-2021 56
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 56
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 57
Table 24: Market Value for Face Make-Up - by category (Skr Million), 2011-2021 57
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 58
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 58
Table 27: Market Value for Lip Make-Up - by category (Skr Million), 2011-2021 59
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 59
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 60
Table 30: Market Value for Nail Make-Up (Skr Million), 2011-2021 60
Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021 61
Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021 61
Table 33: Components of change - by Market 62
Table 34: Make-Up Sales Distribution in Sweden - by Markets (Skr Million), 2016 62
Table 35: Package Material (in Million pack units) 63
Table 36: Pack Type (in Million pack units) 63
Table 37: Closure Type (in Million pack units) 64
Table 38: Primary Outer Type (in Million pack units) 64
Table 39: Exchange Rates: (US$-Skr), 2011-2021 65
Table 40: GDP Per Capita (Skr) 65
Table 41: Population 65
Table 42: Consumer Price Index 65
Table 43: Age Profile (Millions of Persons) 66

List of Figures
Figure 1: Sweden compared to the top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Sweden compared to global and Western European average, 2011-2021 6
Figure 4: Degree of trading up/down in the SwedishMake-Up sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Sweden compared to the global and Western Europeanaverage, 2016 10
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 11
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 13
Figure 9: Value and volume growth analysis, LipMake-Upmarket, 2011-2021 15
Figure 10: Value and volume growth analysis, NailMake-Upmarket, 2011-2021 17
Figure 11: Distribution channel share, Make-Up, 2011-2016 18
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 19
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 20
Figure 14: Distribution channel share, LipMake-Up market, 2011-2016 21
Figure 15: Distribution channel share, NailMake-Up market, 2011-2016 22
Figure 16: Leading brands in the SwedishMake-Up sector, value share, 2016 23
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 25
Figure 18: Leading brands in the Face Make-Up market, value share, 2016 27
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 29
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 31
Figure 21: Packaging share and growth analysis by package material, 2011-2021 33
Figure 22: Use of package material by markets (in pack units), 2016 34
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 35
Figure 24: Use of pack type by markets (in pack units), 2016 36
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 37
Figure 26: Use of closure type by markets (in pack units), 2016 38
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 39
Figure 28: Use of primary outer type by markets (in pack units), 2016 40
Figure 29.1: Relative comparison of countries based on PEST analysis 41
Figure 29.2: Relative comparison of countries based on PEST analysis 42
Figure 29.3: Relative comparison of countries based on PEST analysis 43
Figure 30: Swedens GDP per capita, 2011-2016 44
Figure 31: Population growth in Sweden, 2011-2016 45
Figure 32: Consumer Price Index, Sweden, 2010-2016 46
Figure 33: Age Profile, Sweden, 2016 47
Figure 34: Consumption of Make-Upby gender, Sweden, 2016 48
Figure 35: Consumption of Make-Up by age, Sweden, 2016 49
Figure 36: Consumption of Make-Up by education, Sweden, 2016 50
Figure 37: Consumption of Make-Up by urbanization, Sweden, 2016 51
Figure 38: About GlobalData 67

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