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Country Profile: Make-Up Sector in Russia

Published By :

GlobalData

Published Date : Aug 2017

Category :

Cosmetic

No. of Pages : 80 Pages

Country Profile: Make-Up Sector in Russia

Summary

GlobalDatas Country Profile report on the Make-Up sector in Russia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Growing Russian economy coupled with high level of urbanization are driving the Make-Up sector in the country. Of all the markets, Lip Make-Up is the largest in value and volume terms and is forecast to register the fastest growth during 2016-2021. Health & Beauty Stores was the leading distribution channel in the Russian Make-Up sector. Rigid Plastics is the commonly used package material in the sector and Flexible Packaging is forecast to register the fastest growth during 2016-2021. Avon Products, Inc. and Oriflame Cosmetics S.A. are the leading market players in the Russian Make-Up sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Scope

- The Make-Up sector in Russia accounted for 43.9% volume share in the Eastern European region in 2016
- The per capita consumption of Make-Up is higher in Russia compared to the global and regional level
- Lip Make-Up is the largest market in value and volume terms in the Russian Make-Up sector
- Per capita consumsption of Eye Make-Up, Lip Make-Up and Nail Make-Up, is high in Russia compared to global and regional levels
- Health & Beauty Stores is the largest distribution channel, followed by Hypermarkets & Supermarkets
- Avon accounts for the leading share in the Russian Make-Up sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive Summary 2
3. Russia in the Global and Regional Context 3
3.1. Russias share in the Global and Eastern European Make-Up sectors 3
3.2. Russia compared to other leading countries in Eastern Europe 4
4. Market Size Analysis - Make-Up Sector 5
4.1.1. Value and volume analysis - Make-Up sector in Russia 5
4.2. Per capita consumption - Russia compared to Eastern Europe and globally 6
4.3. Value and volume analysis of markets in the Make-Up sector 7
4.4. Growth analysis by markets 8
5. Market and Category Analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Eye Make-Up 10
5.3. Market analysis: Face Make-up 13
5.4. Market analysis: Lip Make-Up 15
5.5. Market analysis: Nail Make-Up 18
6. Distribution Analysis 19
6.1. Distribution channel share analysis: Make-Up 19
6.2. Distribution channel share analysis: Eye Make-Up 20
6.3. Distribution channel share analysis: Face Make-Up 21
6.4. Distribution channel share analysis: Lip Make-Up 22
6.5. Distribution channel share analysis: Nail Make-Up 23
7. Competitive Landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 27
7.3. Private label share analysis 38
8. Packaging Analysis 40
8.1. Packaging share and growth analysis by package material 40
8.2. Packaging share analysis by package material 41
8.3. Packaging share and growth analysis by pack type 42
8.4. Packaging share analysis by pack type 43
8.5. Packaging share and growth analysis by closure type 44
8.6. Packaging share analysis by closure type 45
8.7. Packaging share and growth analysis by primary outer type 46
8.8. Packaging share analysis by primary outer type 47
9. Macroeconomic Analysis 48
9.1. GDP per Capita 51
9.2. Population and population growth 52
9.3. Consumer Price Index 53
9.4. Population breakdown by age 54
10. Consumergraphics 55
10.1. Consumption by Gender 55
10.2. Consumption by Age 56
10.3. Consumption by Education 57
10.4. Consumption by Urbanization 58
11. Methodology 59
12. Definitions 60
13. Appendix 63
14. About GlobalData 73
15. Disclaimer 74
16. Contact Us 75

List of Tables
Table 1: Growth analysis by markets, 2016-2021 8
Table 2: Value analysis of the Eye Make-Up market categories, 2011-2021 11
Table 3: Volume analysis of the Eye Make-Up market by categories, 2011-2021 12
Table 4: Value analysis of the Face Make-Up market by categories, 2011-2021 14
Table 5: Volume analysis of the Face Make-Up market by categories, 2011-2021 14
Table 6: Value analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 7: Volume analysis of the Lip Make-Up market by categories, 2011-2021 17
Table 8: Brand Value - Make-Up sector, 2016 25
Table 9: Brand Value - the Eye Make-Up market, 2016 28
Table 10: Brand Value - the Face Make-Up market, 2016 31
Table 11: Brand Value - the Lip Make-Up market, 2016 34
Table 12: Brand Value - the Nail Make-Up market, 2016 37
Table 13: Consumption of Make-Up by gender and markets (Million Units, 2016) 55
Table 14: Consumption of Make-Up by age and markets (Million Units, 2016) 56
Table 15: Consumption of Make-Up by education and markets (Million Units, 2016) 57
Table 16: Consumption of Make-Up by urbanization and markets (Million Units, 2016) 58
Table 17: Market Definitions 60
Table 18: Category Definitions 61
Table 19: Channel Definitions 62
Table 20: Market Value for Eye Make-Up - by category (RUB Million), 2011-2021 63
Table 21: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 63
Table 22: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 64
Table 23: Market Value for Face Make-Up - by category (RUB Million), 2011-2021 64
Table 24: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 65
Table 25: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 65
Table 26: Market Value for Lip Make-Up - by category (RUB Million), 2011-2021 66
Table 27: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 66
Table 28: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 67
Table 29: Market Value for Nail Make-Up (RUB Million), 2011-2021 67
Table 30: Market Value for Nail Make-Up (US$ Million), 2011-2021 68
Table 31: Market Volume for Nail Make-Up (Million Units), 2011-2021 68
Table 32: Make-Up Sales Distribution in Russia - by Markets (RUB Million), 2016 69
Table 33: Package Material (in Million pack units) 69
Table 34: Pack Type (in Million pack units) 70
Table 35: Closure Type (in Million pack units) 70
Table 36: Primary Outer Type (in Million pack units) 71
Table 37: Exchange Rates: (US$-RUB), 2011-2021 71
Table 38: GDP Per Capita (RUB) 71
Table 39: Population 72
Table 40: Consumer Price Index 72
Table 41: Age Profile (Millions of Persons) 72

List of Figures
Figure 1: Volume share of Russia in the global and Eastern European Make-Up sector, 2011-2021 3
Figure 2: Russia compared to the top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 4: Per capita consumption in Russia compared to global and Eastern European average, 2011-2021 6
Figure 5: Value and volume growth analysis by markets, 2016-2021 7
Figure 6: Per capita consumption (by markets) in Russia compared to the global and Eastern European average, 2016 9
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 10
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 13
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021 15
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021 18
Figure 11: Distribution channel share, Make-Up, 2011-2016 19
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 20
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 21
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016 22
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016 23
Figure 16: Leading brands in the Russian Make-Up sector, value share, 2016 24
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 27
Figure 18: Leading brands in the Face Make-Up market, value share, 2016 30
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 33
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 36
Figure 21: Private label penetration by markets (value terms), 2016 38
Figure 22: Growth analysis, private label and brands, 2011-2016 39
Figure 23: Packaging share and growth analysis by package material, 2011-2021 40
Figure 24: Use of package material by markets (in pack units), 2016 41
Figure 25: Packaging share and growth analysis by pack type, 2011-2021 42
Figure 26: Use of pack type by markets (in pack units), 2016 43
Figure 27: Packaging share and growth analysis by closure type, 2011-2021 44
Figure 28: Use of closure type by markets (in pack units), 2016 45
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021 46
Figure 30: Use of primary outer type by markets (in pack units), 2016 47
Figure 31: Relative comparison of countries based on PEST analysis 48
Figure 32: Russias GDP per capita, 2011-2016 51
Figure 33: Population growth in Russia, 2011-2016 52
Figure 34: Consumer Price Index, Russia, 2010-2016 53
Figure 35: Age Profile, Russia, 2016 54
Figure 36: Consumption of Make-Up by gender, Russia, 2016 55
Figure 37: Consumption of Make-Up by age, Russia, 2016 56
Figure 38: Consumption of Make-Up by education, Russia, 2016 57
Figure 39: Consumption of Make-Up by urbanization, Russia, 2016 58
Figure 40: About GlobalData 73

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