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Country Profile: Make-Up Sector in Poland

Published By :

GlobalData

Published Date : Aug 2017

Category :

Cosmetic

No. of Pages : 74 Pages

Country Profile: Make-Up Sector in Poland

Summary

The Make-Up sector in Poland is led by the Eye Make-Up market by both value and volume terms. The Lip Make-Up market is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of Make-Up products in the country. Rigid Plastics is the most commonly used packaging material in the Make-Up sector. Avon Products, Inc, Coty, Inc and L`Oreal S.A are the leading brands in the Polish Make-Up sector.

GlobalDatas Country Profile report on the Make-Up sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Scope

- The Make-Up sector in Poland is forecast to grow at 3.8% CAGR in value terms during 2016-2021
- Per capita consumption of Eye Make-Up in Saudi Arabia stood at 0.36 Units in 2016
- Hypermarkets & Supermarkets is the largest distribution channel followed by Health & Beauty Stores
- Avon accounts for the leading share in the polish Make-Up sector
- Rigid Plastics is the most commonly used package material in the Polish Make-Up sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Table of Contents
1. Report Scope 1
2. Executive Summary 2
3. Poland in the Global and Regional Context 3
3.1. Polands share in the Global and Eastern European Make-Up sectors 3
3.2. Poland compared to other leading countries in Eastern Europe 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Poland 5
4.2. Per capita consumption - Poland compared to Eastern Europe and globally 6
4.3. Value and volume analysis of markets in the Make-Up sector 7
4.4. Growth analysis by markets 8
5. Market and Category Analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Eye Make-Up 10
5.3. Market analysis: Face Make-up 13
5.4. Market analysis: Lip Make-Up 15
5.5. Market analysis: Nail Make-Up 18
6. Distribution Analysis 19
6.1. Distribution channel share analysis: Make-Up 19
6.2. Distribution channel share analysis: Eye Make-Up 20
6.3. Distribution channel share analysis: Face Make-Up 21
6.4. Distribution channel share analysis: Lip Make-Up 22
6.5. Distribution channel share analysis: Nail Make-Up 23
7. Competitive Landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 26
8. Packaging Analysis 34
8.1. Packaging share and growth analysis by package material 34
8.2. Packaging share analysis by package material 35
8.3. Packaging share and growth analysis by pack type 36
8.4. Packaging share analysis by pack type 37
8.5. Packaging share and growth analysis by closure type 38
8.6. Packaging share analysis by closure type 39
8.7. Packaging share and growth analysis by primary outer type 40
8.8. Packaging share analysis by primary outer type 41
9. Macroeconomic Analysis 42
9.1. GDP per Capita 45
9.2. Population and population growth 46
9.3. Consumer Price Index 47
9.4. Population breakdown by age 48
10. Consumergraphics 49
10.1. Consumption by Gender 49
10.2. Consumption by Age 50
10.3. Consumption by Education 51
10.4. Consumption by Urbanization 52
11. Methodology 53
12. Definitions 54
13. Appendix 57
14. About GlobalData 67
15. Disclaimer 68
16. Contact Us 69

List of Tables
Table 1: Volume share of Poland in the global and Eastern Europe Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 11
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 12
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 14
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 14
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 17
Table 9: Brand Value - Make-Up sector, 2016 25
Table 10: Brand Value - the Eye Make-Up market, 2016 27
Table 11: Brand Value - the Face Make-Up market, 2016 29
Table 12: Brand Value - the Lip Make-Up market, 2016 31
Table 13: Brand Value - the Nail Make-Up market, 2016 33
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 49
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016) 50
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 51
Table 17: Consumption of Make-Up by urbanization and markets (Million Units, 2016) 52
Table 18: Market Definitions 54
Table 19: Category Definitions 55
Table 20: Channel Definitions 56
Table 21: Market Value for Eye Make-Up - by category (Zl Million), 2011-2021 57
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 57
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 58
Table 24: Market Value for Face Make-Up - by category (Zl Million), 2011-2021 58
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 59
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 59
Table 27: Market Value for Lip Make-Up - by category (Zl Million), 2011-2021 60
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 60
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 61
Table 30: Market Value for Nail Make-Up (Zl Million), 2011-2021 61
Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021 61
Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021 62
Table 33: Make-Up Sales Distribution in Poland - by Markets (ZL Million), 2016 62
Table 34: Package Material (in Million pack units) 63
Table 35: Pack Type (in Million pack units) 63
Table 36: Closure Type (in Million pack units) 64
Table 37: Primary Outer Type (in Million pack units) 64
Table 38: Exchange Rates: (US$-ZL), 2011-2021 65
Table 39: GDP Per Capita (ZL) 65
Table 40: Population 65
Table 41: Consumer Price Index 65
Table 42: Age Profile (Millions of Persons) 66

List of Figures
Figure 1: Poland compared to the top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Poland compared to global and Eastern European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Poland compared to the global and Eastern European average, 2016 9
Figure 6: Value and volume growth analysis, Eye Make-Up market, 2011-2021 10
Figure 7: Value and volume growth analysis, Face Make-Up market, 2011-2021 13
Figure 8: Value and volume growth analysis, Lip Make-Up market, 2011-2021 15
Figure 9: Value and volume growth analysis, Nail Make-Up market, 2011-2021 18
Figure 10: Distribution channel share, Make-Up, 2011-2016 19
Figure 11: Distribution channel share, Eye Make-Up market, 2011-2016 20
Figure 12: Distribution channel share, Face Make-Up market, 2011-2016 21
Figure 13: Distribution channel share, Lip Make-Up market, 2011-2016 22
Figure 14: Distribution channel share, Nail Make-Up market, 2011-2016 23
Figure 15: Leading brands in the Polish Make-Up sector, value share, 2016 24
Figure 16: Leading brands in the Eye Make-Up market, value share, 2016 26
Figure 17: Leading brands in the Face Make-Up market, value share, 2016 28
Figure 18: Leading brands in the Lip Make-Up market, value share, 2016 30
Figure 19: Leading brands in the Nail Make-Up market, value share, 2016 32
Figure 20: Packaging share and growth analysis by package material, 2011-2021 34
Figure 21: Use of package material by markets (in pack units), 2016 35
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 36
Figure 23: Use of pack type by markets (in pack units), 2016 37
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 38
Figure 25: Use of closure type by markets (in pack units), 2016 39
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 40
Figure 27: Use of primary outer type by markets (in pack units), 2016 41
Figure 28: Relative comparison of countries based on PEST analysis 42
Figure 29: Polands GDP per capita, 2011-2016 45
Figure 30: Population growth in Poland, 2011-2016 46
Figure 31: Consumer Price Index, Poland, 2010-2016 47
Figure 32: Age Profile, Poland, 2016 48
Figure 33: Consumption of Make-Up by gender, Poland, 2016 49
Figure 34: Consumption of Make-Up by age, Poland, 2016 50
Figure 35: Consumption of Make-Up by education, Poland, 2016 51
Figure 36: Consumption of Make-Up by urbanization, Poland, 2016 52
Figure 37: About GlobalData 67

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