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Country Profile: Make-Up Sector in Germany

Published By :

GlobalData

Published Date : Aug 2017

Category :

Cosmetic

No. of Pages : 79 Pages

Country Profile: Make-Up Sector in Germany

Summary

Rising spending power among women, led by increasing participation in the work force is driving the Make-Up sector in Germany. The Eye Make-Up market has the largest value and volume share while the Nail Make-Up market is projected to witness fastest growth during 2016-2021. Hypermarkets & Supermarkets was the leading distribution channel. Rigid Plastics is the most commonly used package material in the sector and is forecast to register the fastest growth during 2016-2021. L`Oreal S.A. and Cosnova Gmbh are the leading market players in the German Make-Up sector.

GlobalDatas Country Profile report on the Make-Up sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Scope

- The per capita consumption of Make-Up is higher in Germany compared to the global and regional level
- Of the four markets, Eye Make-Up was the largest in value terms, in 2016
- Hypermarkets & Supermarkets was the leading distribution channel in the German Make-Up sector
- Maybelline is the leading brand in the German Make-Up sector
- Rigid Plastics was the most commonly used package material in the sector
- Usage of Make-Up is high among Germans who have received Post-Secondary Non-Tertiary education

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive Summary 2
3. Germany in the Global and Regional Context 3
3.1. Germanys share in the Global and Western European Make-Up sectors 3
3.2. Germany compared to other leading countries in Western Europe 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Germany 5
4.2. Per capita consumption - Germany compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Make-Up sector 8
4.5. Growth analysis by markets 9
5. Market and Category Analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Eye Make-Up 11
5.3. Market analysis: Face Make-up 14
5.4. Market analysis: Lip Make-Up 16
5.5. Market analysis: Nail Make-Up 19
6. Distribution Analysis 20
6.1. Distribution channel share analysis: Make-Up 20
6.2. Distribution channel share analysis: Eye Make-Up 21
6.3. Distribution channel share analysis: Face Make-Up 22
6.4. Distribution channel share analysis: Lip Make-Up 23
6.5. Distribution channel share analysis: Nail Make-Up 24
7. Competitive Landscape 25
7.1. Brand share analysis by sector 25
7.2. Brand share analysis by markets 28
7.3. Private label share analysis 36
8. Packaging Analysis 38
8.1. Packaging share and growth analysis by package material 38
8.2. Packaging share analysis by package material 39
8.3. Packaging share and growth analysis by pack type 40
8.4. Packaging share analysis by pack type 41
8.5. Packaging share and growth analysis by closure type 42
8.6. Packaging share analysis by closure type 43
8.7. Packaging share and growth analysis by primary outer type 44
8.8. Packaging share analysis by primary outer type 45
9. Macroeconomic Analysis 46
9.1. GDP per Capita 49
9.2. Population and population growth 50
9.3. Consumer Price Index 51
9.4. Population breakdown by age 52
10. Consumergraphics 53
10.1. Consumption by Gender 53
10.2. Consumption by Age 54
10.3. Consumption by Education 55
10.4. Consumption by Urbanization 56
11. Methodology 57
12. Definitions 58
13. Appendix 61
14. About GlobalData 71
15. Disclaimer 72
16. Contact Us 73

List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Value analysis by of the Eye Make-Up market categories, 2011-2021 12
Table 3: Volume analysis of the Eye Make-Up market by categories, 2011-2021 13
Table 4: Value analysis of the Face Make-Up market by categories, 2011-2021 15
Table 5: Volume analysis of the Face Make-Up market by categories, 2011-2021 15
Table 6: Value analysis of the Lip Make-Up market by categories, 2011-2021 17
Table 7: Volume analysis of the Lip Make-Up market by categories, 2011-2021 18
Table 8: Brand Value -Make-Up sector, 2016 26
Table 9: Brand Value - Eye Make-Up market, 2016 29
Table 10: Brand Value - Face Make-Up market, 2016 31
Table 11: Brand Value - Lip Make-Up market, 2016 33
Table 12: Brand Value - Nail Make-Up market, 2016 35
Table 13: Consumption of Make-Up by Gender and markets (Million Units, 2016) 53
Table 14: Consumption of Make-Upby age and markets (Million Units, 2016) 54
Table 15: Consumption of Make-Up by education and markets (Million Units, 2016) 55
Table 16: Consumption of Make-up by urbanization and markets (Million Units, 2016) 56
Table 17: Market Definitions 58
Table 18: Category Definitions 59
Table 19: Channel Definitions 60
Table 20: Market Value for Eye Make-Up - by category ( Million) 2011-2021 61
Table 21: Market Value for Eye Make-Up - by category (US$ Million) 2011-2021 61
Table 22: Market Volume for Eye Make-Up - by category (Million Units) 2011-2021 62
Table 23: Market Value for Face Make-Up - by category ( Million) 2011-2021 62
Table 24: Market Value for Face Make-Up - by category (US$ Million) 2011-2021 63
Table 25: Market Volume for Face Make-Up - by category (Million Units) 2011-2021 63
Table 26: Market Value for Lip Make-Up - by category ( Million) 2011-2021 64
Table 27: Market Value for Lip Make-Up - by category (US$ Million) 2011-2021 64
Table 28: Market Volume for Lip Make-Up - by category (Million Units) 2011-2021 65
Table 29: Components of change - by Market 65
Table 30: Make-Up Sales Distribution in Germany - by Markets ( Million), 2016 66
Table 31: Package Material (in Million pack units) 66
Table 32: Pack Type (in Million pack units) 67
Table 33: Closure Type (in Million pack units) 67
Table 34: Primary Outer Type (in Million pack units) 68
Table 35: Exchange Rates: (US$-), 2011-2021 69
Table 36: GDP Per Capita () 69
Table 37: Population 69
Table 38: Consumer Price Index 69
Table 39: Age Profile (Millions of Persons) 70

List of Figures
Figure 1: Volume share of Germany in the global and Western EuropeanMake-Up sectors, 2011-2021 3
Figure 2: Germany compared to the top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 4: Per capita consumption in Germany compared to global and Western European average, 2011-2021 6
Figure 5: Degree of trading up/down in the GermanMake-Up sector, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in Germany compared to the global and Western Europeanaverage, 2016 10
Figure 8: Value and volume growth analysis, Eye Make-Up market, 2011-2021 11
Figure 9: Value and volume growth analysis, Face Make-Up market, 2011-2021 14
Figure 10: Value and volume growth analysis, LipMake-Upmarket, 2011-2021 16
Figure 11: Value and volume growth analysis, NailMake-Upmarket, 2011-2021 19
Figure 12: Distribution channel share, Make-Up, 2011-2016 20
Figure 13: Distribution channel share, Eye Make-Up market, 2011-2016 21
Figure 14: Distribution channel share, Face Make-Up market, 2011-2016 22
Figure 15: Distribution channel share, LipMake-Up market, 2011-2016 23
Figure 16: Distribution channel share, NailMake-Up market, 2011-2016 24
Figure 17: Leading brands in the GermanMake-Up sector, value share, 2016 25
Figure 18: Leading brands in the Eye Make-Up market, value share, 2016 28
Figure 19: Leading brands in the Face Make-Up market, value share, 2016 30
Figure 20: Leading brands in the Lip Make-Up market, value share, 2016 32
Figure 21: Leading brands in the Nail Make-Up market, value share, 2016 34
Figure 22: Private label penetration by markets (value terms), 2016 36
Figure 23: Growth analysis, private label and brands, 2011-2016 37
Figure 24: Packaging share and growth analysis by package material, 2011-2021 38
Figure 25: Use of package material by markets (in pack units), 2016 39
Figure 26: Packaging share and growth analysis by pack type, 2011-2021 40
Figure 27: Use of pack type by markets (in pack units), 2016 41
Figure 28: Packaging share and growth analysis by closure type, 2011-2021 42
Figure 29: Use of closure type by markets (in pack units), 2016 43
Figure 30: Packaging share and growth analysis by primary outer type, 2011-2021 44
Figure 31: Use of primary outer type by markets (in pack units), 2016 45
Figure 32: Relative comparison of countries based on PEST analysis 46
Figure 33: Germanys GDP per capita, 2011-2016 49
Figure 34: Population growth in Germany, 2011-2016 50
Figure 35: Consumer Price Index, Germany, 2010-2016 51
Figure 36: Age Profile, Germany, 2016 52
Figure 37:Consumption of Make-Up by Gender, Germany, 2016 53
Figure 38:Consumption of Make-Up by age, Germany, 2016 54
Figure 39:Consumption of Make-Up by education, Germany, 2016 55
Figure 40: Consumption of Make-Up by urbanization, Germany, 2016 56
Figure 41: About GlobalData 71

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