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Country Profile: Ice Cream Sector in South Africa

Published By :

GlobalData

Published Date : Oct 2017

Category :

Ice Cream

No. of Pages : 92 Pages

Country Profile: Ice Cream Sector in South Africa

Summary

Increasing disposable income, large young population base and their willingness to experiment with new blends of flavors are expected to drive the South African Ice Cream sector. Of the three markets, Take-Home and Bulk Ice Cream is the largest in both value and volume terms, while Impulse Ice Cream - Single Serve is forecast to register the fastest growth, in value terms, during 2016-2021. Hypermarkets & Supermarkets account for the leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. Nestle, Unilever, and Gatti Ice Cream are the leading market players in the South African Ice Cream sector.

GlobalDatas Country Profile report on the Ice Cream sector in South Africa provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The Ice Cream sector in South Africa is forecast to grow at 6.1% CAGR, in value terms, during 2016-2021
- The Take-Home and Bulk Ice Cream market is forecast to register the fastest growth during 2016-2021
- Hypermarkets & Supermarkets account for the leading share in the distribution of Ice Cream products in South Africa
- Country Fresh lead the South African Ice Cream sector
- Flexible Packaging is the most commonly used package material in the South African Ice Cream sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. South Africa in the global and regional context 4
3.1. South Africas share in the Global and Middle East & Africa Ice Cream sector 4
3.2. South Africa compared to other leading countries in Middle East & Africa 5
4. Market size analysis - Ice Cream sector 6
4.1. Value and volume analysis - Ice Cream sector in South Africa 6
4.2. Per capita consumption - South Africa compared to Middle East & Africa and globally 7
4.3. Extent to which consumers are trading up/down-Off-trade 8
4.4. Extent to which consumers are trading up/down-On-trade 9
4.5. Value and volume analysis by markets in the Ice Cream sector 10
4.6. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Artisanal Ice Cream 13
5.3. Market analysis: Impulse Ice Cream-Single Serve 14
5.4. Market analysis: Take-Home and Bulk Ice Cream 16
6. Distribution analysis 18
6.1. Distribution channel share analysis: Ice Cream sector 18
6.2. Distribution channel share analysis: Artisanal Ice Cream 19
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 20
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 29
7.3.1. Impulse Ice Cream-Single Serve 29
7.3.2. Take-Home and Bulk Ice Cream 31
8. Health & Wellness analysis 33
8.1. Market size analysis by Health & Wellness claims 33
8.2. Market share analysis - Health & Wellness product attributes 34
8.3. Market size analysis - Health & Wellness consumer benefits 36
8.4. Leading companies in the South African Health & Wellness market 38
9. Packaging analysis 39
9.1. Packaging share and growth analysis by package material 39
9.2. Packaging share analysis by package material 40
9.3. Packaging share and growth analysis by pack type 41
9.4. Packaging share analysis by pack type 42
9.5. Packaging share and growth analysis by closure type 43
9.6. Packaging share analysis by closure type 44
9.7. Packaging share and growth analysis by primary outer type 45
9.8. Packaging share analysis by primary outer type 46
10. Macroeconomic analysis 47
10.1. GDP per Capita 50
10.2. Population and population growth 51
10.3. Consumer Price Index 52
10.4. Population breakdown by age 53
11. Consumergraphics 54
11.1. Consumption by Gender 54
11.2. Consumption by Age 55
11.3. Consumption by Education 56
11.4. Consumption by Degree of Urbanization 57
12. Methodology 58
13. Definitions 59
14. Appendix 70
15. About GlobalData 83
16. Disclaimer 84
17. Contact Us 85

List of Tables
Table 1: Volume share of South Africa in the global and Middle East & Africa Ice Cream sector, 2011-2021 4
Table 2: Growth analysis by markets, 2016-2021 11
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 15
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 15
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 23
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016 25
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016 28
Table 10: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 29
Table 11: Brand Value and Volume - Water-Based category (Off-trade), 2016 30
Table 12: Brand Value and Volume - Dairy-Based category (Off-trade), 2016 31
Table 13: Brand Value and Volume - Water-Based category (Off-trade), 2016 32
Table 14: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 54
Table 15: Consumption of Ice Cream by age and markets (Million Kg, 2016) 55
Table 16: Consumption of Ice Cream by education and markets (Million Kg, 2016) 56
Table 17: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 57
Table 18: Market Definitions 59
Table 19: Category Definitions 60
Table 20: Channel Definitions 61
Table 21: Health & Wellness: Product Attributes-Food Minus 62
Table 22: Health & Wellness: Product Attributes - Free From 63
Table 23: Health & Wellness: Product Attributes - Functional & Fortified 64
Table 24: Health & Wellness: Product Attributes - Naturally Healthy 65
Table 25: Health & Wellness: Product Attributes - Food Intolerance 66
Table 26: Health & Wellness: Consumer Benefits - Health Management 67
Table 27: Health & Wellness: Analysis by Consumer Benefits 68
Table 28: Health & Wellness: Consumer Benefits - Performance 69
Table 29: Market Value for Artisanal Ice Cream - by category (R Million) 2011-2021 70
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 70
Table 31: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 70
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (R Million) 2011-2021 71
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 71
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 72
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (R Million) 2011-2021 72
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 73
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 73
Table 38: Sector Value for Ice Cream - by market (R Million) 2011-2021 74
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 75
Table 40: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 76
Table 41: Components of change- by Market (Off-trade), 2015-2016 77
Table 42: Components of change- by Market (On-trade), 2015-2016 77
Table 43: Ice Cream Sales Distribution in South Africa- by Markets (R Million), 2016 78
Table 44: Key Health & Wellness product attributes driving sales in South Africa (R Million) 78
Table 45: Key Health & Wellness consumer benefits driving sales in South Africa (R Million) 79
Table 46: Package Material (in Million pack units) 79
Table 47: Pack Type (in Million pack units) 80
Table 48: Closure Type (in Million pack units) 80
Table 49: Primary Outer Type (in Million pack units) 80
Table 50: Exchange Rates: (US$-R), 2011-2021 81
Table 51: GDP Per Capita (R), 2011-2016 81
Table 52: Population, 2011-2016 81
Table 53: Consumer Price Index, 2011-2016 82
Table 54: Age Profile (in Millions) 82

List of Figures
Figure 1: South Africa compared to the other top four countries in Middle East & Africa - market size, growth, and competitive landscape 5
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 6
Figure 3: Per capita consumption in South Africa compared to global and Middle East & Africa average, 2011-2021 7
Figure 4: Degree of trading up/down in the South African Ice Cream sector-Off-trade, 2015-2016 8
Figure 5: Degree of trading up/down in the South African Ice Cream sector-On-trade, 2015-2016 9
Figure 6: Value and volume growth analysis by markets, 2016-2021 10
Figure 7: Per capita consumption (by markets) in South Africa compared to global and Middle East & Africa average, 2016 12
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 13
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 14
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 16
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 18
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 19
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 20
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 21
Figure 15: Leading brands in the South African Ice Cream sector, value and volume share, 2016 22
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 25
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 27
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 33
Figure 19: Value analysis by Health & Wellness product attributes, 2016 34
Figure 20: Volume analysis by Health & Wellness product attributes, 2016 35
Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 36
Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 37
Figure 23: Leading companies in the Health & Wellness market by value, 2016 - Impulse Ice Cream -Single Serve 38
Figure 24: Packaging share and growth analysis by package material, 2011-2021 39
Figure 25: Use of package material by markets (in pack units), 2016 40
Figure 26: Packaging share and growth analysis by pack type, 2011-2021 41
Figure 27: Use of pack type by markets (in pack units), 2016 42
Figure 28: Packaging share and growth analysis by closure type, 2011-2021 43
Figure 29: Use of closure type by markets (in pack units), 2016 44
Figure 30: Packaging share and growth analysis by primary outer type, 2011-2021 45
Figure 31: Use of primary outer type by markets (in pack units), 2016 46
Figure 32: Relative comparison of countries based on PEST analysis 47
Figure 33: South Africas GDP per capita, 2011-2016 50
Figure 34: Population growth in South Africa, 2011-2016 51
Figure 35: Consumer Price Index, South Africa, 2010-2016 52
Figure 36: Age Profile, South Africa, 2016 53
Figure 37: Consumption of Ice Cream by gender, South Africa, 2016 54
Figure 38: Consumption of Ice Cream by age, South Africa, 2016 55
Figure 39: Consumption of Ice Cream by education, South Africa, 2016 56
Figure 40: Consumption of Ice Cream by degree of urbanization, South Africa, 2016 57
Figure 41: About GlobalData 83

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