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Country Profile: Ice Cream Sector in Malaysia

Published By :

GlobalData

Published Date : Oct 2017

Category :

Ice Cream

No. of Pages : 91 Pages

Country Profile: Ice Cream Sector in Malaysia

Summary

The Ice Cream sector in Malaysia is driven by increasing household income of Malaysians, and a large base of young population in the country. Take-Home and Bulk Ice Cream is the largest market in the sector, in value terms, while the Artisanal Ice Cream market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in the sector, followed by Paper & Board and Rigid Plastics. Cornetto and Kings are the leading brands in the Malaysian Ice Cream sector.

GlobalDatas Country Profile report on the Ice Cream sector in Malaysia provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The Ice Cream sector in Malaysia accounted for 1.1% volume share in the Asia-Pacific region.
- The Ice Cream sector in Malaysia is forecast to grow at 4.8% CAGR in value terms during 2016-2021.
- The Artisanal Ice Cream market is forecast to register the fastest growth during 2016-2021.
- Hypermarkets & Supermarkets account for the leading share in the distribution of Ice Cream products, followed by On-trade transactions.
- Cornetto is the leading brand in the Malaysian Ice Cream sector.
- Flexible Packaging is the most commonly used package material in the Malaysian Ice Cream sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Malaysia in the global and regional context 5
3.1. Malaysias share in the Global and Asia-Pacific Ice Cream sector 5
3.2. Malaysia compared to other leading countries in Asia-Pacific 6
4. Market size analysis - Ice Cream sector 7
4.1. Value and volume analysis - Ice Cream sector in Malaysia 7
4.2. Per capita consumption - Malaysia compared to Asia-Pacific and globally 8
4.3. Extent to which consumers are trading up/down-Off-trade 9
4.4. Extent to which consumers are trading up/down-On-trade 10
4.5. Value and volume analysis by markets in the Ice Cream sector 11
4.6. Growth analysis by markets 12
5. Market and category analysis 13
5.1. Per capita consumption analysis by markets 13
5.2. Market analysis: Artisanal Ice Cream 14
5.3. Market analysis: Impulse Ice Cream-Single Serve 15
5.4. Market analysis: Take-Home and Bulk Ice Cream 17
6. Distribution analysis 19
6.1. Distribution channel share analysis: Ice Cream sector 19
6.2. Distribution channel share analysis: Artisanal Ice Cream 20
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 21
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 29
7.3.1. Impulse Ice Cream-Single Serve 29
7.3.2. Take-Home and Bulk Ice Cream 31
8. Health & Wellness analysis 33
8.1. Market size analysis by Health & Wellness claims 33
8.2. Market size analysis - Health & Wellness product attributes 34
8.3. Market size analysis - Health & Wellness consumer benefits 36
8.4. Leading companies in the Malaysian Health & Wellness market 38
9. Packaging analysis 39
9.1. Packaging share and growth analysis by package material 39
9.2. Packaging share analysis by package material 40
9.3. Packaging share and growth analysis by pack type 41
9.4. Packaging share analysis by pack type 42
9.5. Packaging share and growth analysis by closure type 43
9.6. Packaging share analysis by closure type 44
9.7. Packaging share and growth analysis by primary outer type 45
9.8. Packaging share analysis by primary outer type 46
10. Macroeconomic analysis 47
10.1. GDP per Capita 50
10.2. Population and population growth 51
10.3. Consumer Price Index 52
10.4. Population breakdown by age 53
11. Consumer graphics 54
11.1. Consumption by Gender 54
11.2. Consumption by Age 55
11.3. Consumption by Education 56
11.4. Consumption by Degree of Urbanization 57
12. Methodology 58
13. Definitions 59
14. Appendix 70
15. About GlobalData 82
16. Disclaimer 83
17. Contact Us 84

List of Tables
Table 1: Volume share of Malaysia in the global and Asia-Pacific Ice Cream sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 12
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 16
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 16
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016 24
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market(Off-trade), 2016 26
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market(Off-trade), 2016 28
Table 10: Brand Value and Volume - Dairy-Based category(Off-trade) 29
Table 11: Brand Value and Volume - Water-Based category(Off-trade) 30
Table 12: Brand Value and Volume - Dairy-Based category(Off-trade) 31
Table 13: Brand Value and Volume - Water-Based category(Off-trade) 32
Table 14: Use of primary outer type by markets (in pack units), 2016 46
Table 15: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 54
Table 16: Consumption of Ice Cream by age and markets (Million Kg, 2016) 55
Table 17: Consumption of Ice Cream by education and markets (Million Kg, 2016) 56
Table 18: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 57
Table 19: Market Definitions 59
Table 20: Category Definitions 60
Table 21: Channel Definitions 61
Table 22: Health & Wellness: Product Attributes-Food Minus 62
Table 23: Health & Wellness: Product Attributes - Free From 63
Table 24: Health & Wellness: Product Attributes - Functional & Fortified 64
Table 25: Health & Wellness: Product Attributes - Naturally Healthy 65
Table 26: Health & Wellness: Product Attributes - Food Intolerance 66
Table 27: Health & Wellness: Consumer Benefits - Health Management 67
Table 28: Health & Wellness: Analysis by Consumer Benefits 68
Table 29: Health & Wellness: Consumer Benefits - Performance 69
Table 30: Market Value for Artisanal Ice Cream - by category (RM Million) 2011-2021 70
Table 31: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 70
Table 32: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021 70
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (RM Million) 2011-2021 71
Table 34: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 71
Table 35: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021 72
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (RM Million) 2011-2021 72
Table 37: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 73
Table 38: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021 73
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 74
Table 40: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021 75
Table 41: Components of change- by Market (Off-trade) , 2015-2016 75
Table 42: Components of change- by Market (On-trade) , 2015-2016 76
Table 43: Ice Cream Sales Distribution in Malaysia- by Markets (RM Million), 2016 76
Table 44: Key Health & Wellness product attributes driving sales in the Malaysia (RM Million) 77
Table 45: Key Health & Wellness consumer benefits driving sales in the Malaysia (RM Million) 77
Table 46: Package Material (in Million pack units) 78
Table 47: Pack Type (in Million pack units) 78
Table 48: Closure Type (in Million pack units) 78
Table 49: Primary Outer Type (in Million pack units) 79
Table 50: Exchange Rates: (US$-RM), 2011-2021 80
Table 51: GDP Per Capita (RM) 80
Table 52: Population 80
Table 53: Consumer Price Index 81
Table 54: Age Profile (Millions of Persons) 81

List of Figures
Figure 1: Malaysia compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7
Figure 3: Per capita consumption in Malaysia compared to global and Asia-Pacific average, 2011-2021 8
Figure 4: Degree of trading up/down in the Malaysian Ice Cream sector-Off-trade, 2015-2016 9
Figure 5: Degree of trading up/down in the Malaysian Ice Cream sector-On-trade, 2015-2016 10
Figure 6: Value and volume growth analysis by markets, 2016-2021 11
Figure 7: Per capita consumption (by markets) in Malaysia compared to global and Asia-Pacific average, 2016 13
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 14
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 15
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 17
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 19
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 20
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 21
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 22
Figure 15: Leading brands in the Malaysian Ice Cream sector, value and volume share, 2016 23
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 25
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 27
Figure 18 : Value of Health & Wellness claims by market, US$ million, 2016-2021 33
Figure 19: Value analysis by Health & Wellness product attributes, 2016 34
Figure 20: Volume analysis by Health & Wellness product attributes, 2016 35
Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 36
Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 37
Figure 23: Leading companies in the Health & Wellness market by value, 2016-TakeHome and Bulk Ice Cream 38
Figure 24: Packaging share and growth analysis by package material, 2011-2021 39
Figure 25: Use of package material by markets (in pack units), 2016 40
Figure 26: Packaging share and growth analysis by pack type, 2011-2021 41
Figure 27: Use of pack type by markets (in pack units), 2016 42
Figure 28: Packaging share and growth analysis by closure type, 2011-2021 43
Figure 29: Use of closure type by markets (in pack units), 2016 44
Figure 30: Packaging share and growth analysis by primary outer type, 2011-2021 45
Figure 31: Relative comparison of countries based on PEST analysis 47
Figure 32: Malaysias GDP per capita, 2011-2016 50
Figure 33: Population growth in Malaysia, 2011-2016 51
Figure 34: Consumer Price Index, Malaysia, 2010-2016 52
Figure 35: Age Profile, Malaysia, 2016 53
Figure 36: Consumption of Ice Cream by gender, Malaysia, 2016 54
Figure 37: Consumption of Ice Cream by age, Malaysia, 2016 55
Figure 38: Consumption of Ice Cream by education, Malaysia, 2016 56
Figure 39: Consumption of Ice Cream by degree of urbanization, Malaysia, 2016 57
Figure 40: About GlobalData 82

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