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Country Profile: Hot Drinks Sector in Poland

Published By :

GlobalData

Published Date : Sep 2017

Category :

Beverages

No. of Pages : 81 Pages

Country Profile: Hot Drinks Sector in Poland

Summary

The Hot Drinks Sector in Poland is driven by strong economy and increasing disposable income in the country. Of all the markets, Hot Coffee is the largest market in both value and volume terms. It is also forecast to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets accounted for the leading distribution share in the Polish Hot Drinks sector. Flexible Packaging is the most commonly used package material in the sector. Nestle, Jacobs Douwe Egberts, Tchibo GmbH are the leading market players in the Polish Hot Drinks sector.

GlobalDatas Country Profile report on the Hot Drinks sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

- The Hot Drinks sector in Poland is forecast to grow at 4% CAGR in value terms during 2016-2021
- The Hot Coffee market is forecast to register the fastest growth during 2016-2021
- Hypermarkets & Supermarkets account for the leading share in the distribution of Hot Drinks in Poland
- Nescaf leads the Polish Hot Drinks sector in value and volume terms
- Flexible Packaging is the most commonly used package material in the Polish Hot Drinks sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Poland in the global and regional context 3
3.1. Polands share in the Global and Eastern European Hot Drinks sector 3
3.2. Poland compared to other leading countries in Eastern Europe 4
4. Market size analysis - Hot Drinks Sector 5
4.1. Value and volume analysis - Hot Drinks sector in Poland 5
4.2. Per capita consumption - Poland compared to Eastern Europe and globally 6
4.3. Extent to which consumers are trading up/down-Off-trade 7
4.4. Extent to which consumers are trading up/down-On-trade 8
4.5. Value and volume analysis by markets in the Hot Drinks sector 9
4.6. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Hot Coffee 12
5.3. Market analysis: Hot Tea 15
5.4. Market analysis: Other Hot Drinks 18
6. Distribution analysis 20
6.1. Distribution channel share analysis: Hot Drinks Sector 20
6.2. Distribution channel share analysis: Hot Coffee 21
6.3. Distribution channel share analysis: Hot Tea 22
6.4. Distribution channel share analysis: Other Hot Drinks 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 27
7.3. Brand share analysis by category 33
7.3.1. Hot Coffee 33
7.4. Private label share analysis 35
8. Packaging analysis 37
8.1. Packaging share and growth analysis by package material 37
8.2. Packaging share analysis by package material 38
8.3. Packaging share and growth analysis by pack type 39
8.4. Packaging share analysis by pack type 40
8.5. Packaging share and growth analysis by closure type 41
8.6. Packaging share analysis by closure type 42
8.7. Packaging share and growth analysis by primary outer type 43
8.8. Packaging share analysis by primary outer type 44
9. Macroeconomic analysis 45
9.1. GDP per Capita 48
9.2. Population and population growth 49
9.3. Consumer Price Index 50
9.4. Population breakdown by age 51
10. Consumergraphics 52
10.1. Consumption by Gender 52
10.2. Consumption by Age 53
10.3. Consumption by Education 54
10.4. Consumption by Degree of Urbanization 55
11. Methodology 56
12. Definitions 57
13. Appendix 62
14. About GlobalData 73
15. Disclaimer 74
16. Contact Us 75

List of Tables
Table 1: Volume share of Poland in the global and Eastern Europe Hot Drinks sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021 13
Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021 14
Table 5: Value analysis of the Hot Tea market by categories, 2011-2021 16
Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021 17
Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021 19
Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 19
Table 9: Brand Value and Volume - Hot Drinks sector, 2016 25
Table 10: Brand Value and Volume - Hot Coffee market, 2016 28
Table 11: Brand Value and Volume - Hot Tea market, 2016 30
Table 12: Brand Value and Volume - Other Hot Drinks market, 2016 32
Table 13: Brand Value and Volume - Coffee Beans category, 2016 33
Table 14: Brand Value and Volume - Instant Coffee category, 2016 33
Table 15: Brand Value and Volume - Roast and Ground Coffee category, 2016 34
Table 16: Consumption of Hot Drinks by gender and markets (Million Kg, 2016) 52
Table 17: Consumption of Hot Drinks by age and markets (Million Kg, 2016) 53
Table 18: Consumption of Hot Drinks by education and markets (Kg Million,2016) 54
Table 19: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016) 55
Table 20: Market Definitions 57
Table 21: Category Definitions 58
Table 22: Channel Definitions 60
Table 23: Market Value for Hot Coffee - by category (Zl Million) 2011-2021 62
Table 24: Market Value for Hot Coffee - by category (US$ Million) 2011-2021 62
Table 25: Market Volume for Hot Coffee - by category (Million Kg) 2011-2021 63
Table 26: Market Value for Hot Tea - by category (Zl Million) 2011-2021 63
Table 27: Market Value for Hot Tea - by category (US$ Million) 2011-2021 64
Table 28: Market Volume for Hot Tea - by category (Million Kg) 2011-2021 64
Table 29: Market Value for Other Hot Drinks - by category (Zl Million) 2011-2021 65
Table 30: Market Value for Other Hot Drinks - by category (US$ Million) 2011-2021 65
Table 31: Market Volume for Other Hot Drinks - by category (Million Kg) 2011-2021 66
Table 32: Sector Value for Hot Coffee - by market (Zl Million) 2011-2021 66
Table 33: Sector Value for Hot Drinks - by market (US$ Million) 2011-2021 67
Table 34: Sector Volume for Hot Drinks - by market (Million Kg) 2011-2021 67
Table 35: Components of change- by Market (Off-trade), 2015-2016 68
Table 36: Components of change- by Market (On-trade), 2015-2016 68
Table 37: Hot Drinks Sales Distribution in Poland - by Markets (Zl Million), 2016 69
Table 38: Package Material (in Million pack units) 69
Table 39: Pack Type (in Million pack units) 70
Table 40: Closure Type (in Million pack units) 70
Table 41: Primary Outer Type (in Million pack units) 71
Table 42: Exchange Rates: (US$-Zl), 2011-2021 71
Table 43: GDP Per Capita (Zl), 2011-2016 71
Table 44: Population, 2011-2016 72
Table 45: Consumer Price Index, 2011-2016 72
Table 46: Age Profile (in Millions), 2016 72

List of Figures
Figure 1: Poland compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Hot Drinks sector, 2011-2021 5
Figure 3: Per capita consumption in Poland compared to global and Eastern European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Polish Hot Drinks sector-Off-trade, 2015-2016 7
Figure 5: Degree of trading up/down in the Polish Hot Drinks sector-On-trade, 2015-2016 8
Figure 6: Value and volume growth analysis by markets, 2016-2021 9
Figure 7: Per capita consumption (by markets) in Poland compared to global and Eastern European average, 2016 11
Figure 8: Value and volume growth analysis, Hot Coffee market, 2011-2021 12
Figure 9: Value and volume growth analysis, Hot Tea market, 2011-2021 15
Figure 10: Value and volume growth analysis, Other Hot Drinks market, 2011-2021 18
Figure 11: Distribution channel share (value), Hot Drinks Sector, 2011-2016 20
Figure 12: Distribution channel share (value), Hot Coffee market, 2011-2016 21
Figure 13: Distribution channel share (value), Hot Tea market, 2011-2016 22
Figure 14: Distribution channel share (value), Other Hot Drinks market, 2011-2016 23
Figure 15: Leading brands in the Polish Hot Drinks sector, value and volume share, 2016 24
Figure 16: Leading brands in the Hot Coffee market, value and volume share, 2016 27
Figure 17: Leading brands in the Hot Tea market, value and volume share, 2016 29
Figure 18: Leading brands in the Other Hot Drinks market, value and volume share, 2016 32
Figure 19: Private label penetration by markets (value terms), 2016 35
Figure 20: Growth analysis, private label and brands, (2011-2016) 36
Figure 21: Packaging share and growth analysis by package material, 2011-2021 37
Figure 22: Use of package material by markets (in pack units), 2016 38
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 39
Figure 24: Use of pack type by markets (in pack units), 2016 40
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 41
Figure 26: Use of closure type by markets (in pack units), 2016 42
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 43
Figure 28: Use of primary outer type by markets (in pack units), 2016 44
Figure 29: Relative comparison of countries based on PEST analysis 45
Figure 30: Polands GDP per capita, 2011-2016 48
Figure 31: Population growth in Poland, 2011-2016 49
Figure 32: Consumer Price Index, Poland, 2010-2016 50
Figure 33: Age Profile, Poland, 2016 51
Figure 34: Consumption of Hot Drinks by gender, Poland, 2016 52
Figure 35: Consumption of Hot Drinks by age, Poland, 2016 53
Figure 36: Consumption of Hot Drinks by education, Poland, 2016 54
Figure 37: Consumption of Hot Drinks by degree of urbanization, Poland, 2016 55
Figure 38: About GlobalData 73

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