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COOKING AND PASTA SAUCES AND MARINADES - US - DECEMBER 2017

Published By :

Mintel

Published Date : Dec 2017

Category :

Food

No. of Pages : N/A

The diverse cooking sauces and marinades category, which is ideally suited to those consumers interested in food and flavor exploration, has generated stronger growth in recent years than many other center-store packaged food categories. Looking ahead, the category offers opportunities for products that combine the convenience of premade with the freshness and simplicity of homemade. Brands should also look to strengthen their associations with fresh foods sold in the store perimeter.

Table of contents
OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Category maintains a modest pace of growth
Figure 1: Total US sales and fan chart forecast of cooking and pasta sauces and marinades, at current prices, 2012-22
Packaged sauces usage near universal, homemade not far behind
Figure 3: Sauce and marinade usage, October 2017
Vegetarian applications could expand use among young adults
Figure 4: Food types Any sauce or marinade, by age, October 2017
The opportunities
Cooks aged 35-54 a key target for new sauces and marinades
Figure 5: Interest in new sauces/marinades vs sticking to familiar, by age, October 2017
Ingredient list: keep it simple
Figure 6: Purchase factors, October 2017
Keep it fresh
Figure 7: Interest in concepts, October 2017
What it means
THE MARKET WHAT YOU NEED TO KNOW
Category maintains a modest pace of growth
Modest growth through premiumization for pasta sauce
Convenience, freshness, versatility drive growth for other sauces and gravy
Popularity of grilling, versatility, and loyalty drive barbecue sauce sales
MARKET SIZE AND FORECAST
Category maintains a modest pace of growth
Figure 8: Total US sales and fan chart forecast of cooking and pasta sauces and marinades, at current prices, 2012-22
Figure 9: Total US retail sales and forecast of cooking and pasta sauces and marinades, at current prices, 2012-22
MARKET BREAKDOWN
A diverse category encompassing a wide array of products
Figure 10: Share of total US retail sales of cooking and pasta sauces and marinades, by segment, 2017
Modest growth through premiumization for pasta sauce
Convenience, freshness, versatility drive growth for other sauces and gravy
Popularity of grilling, versatility, and loyalty drive barbecue sauce sales
Figure 11: Total US retail sales of cooking and pasta sauces and marinades, by segment, at current prices, 2012-17
MARKET PERSPECTIVE
Condiments provide at least indirect competition
Figure 12: Total US retail sales and forecast of condiments, by segment, at current prices, 2012-22
Growing sales of fresh fish represent opportunity for category
Figure 13: Total US retail sales and forecast of fish and shellfish, by segment, at current prices, 2012-22
Red meat sales decline but remain substantial
Figure 14: Total US sales and fan chart forecast of packaged red meat, at current prices, 2011-21
MARKET FACTORS
Cooking enthusiasts grow in number
Figure 15: Share and approximate number* of Cooking Enthusiasts, 2014-17
Shifting attitudes toward food support category growth
Figure 16: Attitudes toward food and cooking, 2012-17
KEY PLAYERS WHAT YOU NEED TO KNOW
Many compete, but no single company dominates
Smaller competitors find space in fragmented category
In long-term marketing battle, Prego closes in on Ragu
Store brands fail to keep up with category growth
Refrigerated sauces poised for continued growth
COMPANY AND BRAND SALES OF COOKING AND PASTA SAUCES AND MARINADES
Many compete, but no single company dominates
Smaller competitors find space in fragmented category
Sales of cooking and pasta sauces and marinades by company
Figure 17: MULO sales of cooking and pasta sauces and marinades, by leading companies, rolling 52 weeks 2016 and 2017
WHATS WORKING?
Sweet Baby Rays barbecue sauce extends lead
In long-term marketing battle, Prego closes in on Ragu
Moving beyond competitive taste tests to focus on ingredients
Raos success shows potential for premium products
WHATS STRUGGLING?
Store brands fail to keep up with category growth
An opportunity for retailers to strengthen their culinary reputations
Figure 18: Private label share of MULO sales of cooking and pasta sauces and marinades, by segment and subsegment, 2012-17
WHATS NEXT?
Refrigerated sauces poised for continued growth
THE CONSUMER WHAT YOU NEED TO KNOW
Usage of packaged sauces near universal, homemade not far behind
Help users expand beyond core uses
Ingredient list: keep it simple
Seafood trails other uses for sauces and marinades
Cooks aged 35-54 a key target for new sauces and marinades
Keep it fresh
SAUCE AND MARINADE USAGE
Usage of packaged sauces near universal, homemade not far behind
Figure 19: Sauce and marinade usage, October 2017
Use of packaged sauces highest among adults 35-54
Figure 20: Sauce and marinade usage, by age, October 2017
Hispanic consumers more likely to opt for homemade
Figure 21: Sauce and marinade usage, by race/Hispanic origin, October 2017
CORRESPONDENCE ANALYSIS: REASONS FOR USAGE
Methodology
Help users expand beyond core uses
Figure 22: Correspondence analysis Reasons for using, October 2017
Figure 23: Reasons for using, October 2017
PURCHASE FACTORS
Ingredient list: keep it simple
Figure 24: Purchase factors, October 2017
Older consumers more attuned to low/no claims
Figure 25: Purchase factors, by age, October 2017
FOOD TYPES
Seafood trails other uses for sauces and marinades
Figure 26: Food types, October 2017
Vegetarian applications could expand use among young adults
Figure 27: Food types Any sauce or marinade, by age, October 2017
BEHAVIORS
Cooks aged 35-54 a key target for new sauces and marinades
Opportunity to tap into young adults enthusiasm for cooking
Figure 28: Interest in new sauces/marinades vs sticking to familiar, by age, October 2017
Young adults express interest in personalization
Figure 29: Increasing use and customizing of premade sauces, by age, October 2017
INTEREST IN CONCEPTS
Keep it fresh
Facilitate exploration and creativity
Figure 30: Interest in concepts, October 2017
35-54 group most likely to show interest in sauce and marinade concepts
Figure 31: Interest in concepts, by age, October 2017
APPENDIX DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
APPENDIX THE MARKET
Figure 32: Total US retail sales and forecast of cooking and pasta sauces and marinades, at inflation-adjusted prices, 2012-22
Figure 33: Total US retail sales and forecast of pasta sauce, at current prices, 2012-22
Figure 34: Total US retail sales and forecast of pasta sauce, at inflation-adjusted prices, 2012-22
Figure 35: Total US retail sales and forecast of barbecue sauce, at current prices, 2012-22
Figure 36: Total US retail sales and forecast of barbecue sauce, at inflation-adjusted prices, 2012-22
Figure 37: Total US retail sales and forecast of other sauces and gravy, at current prices, 2012-22
Figure 38: Total US retail sales and forecast of other sauces and gravy, at inflation-adjusted prices, 2012-22
Figure 39: MULO sales of other sauces and gravy, by subsegment, 2012-17
Figure 40: Total US retail sales of cooking and pasta sauces and marinades, by channel, at current prices, 2012-17
APPENDIX KEY PLAYERS
Figure 41: MULO sales of pasta sauce, by leading companies and brands, rolling 52 weeks 2016 and 2017
Figure 42: MULO sales of barbecue sauce, by leading companies and brands, rolling 52 weeks 2016 and 2017
Figure 43: MULO sales of other sauces and gravy, by leading companies and brands, rolling 52 weeks 2016 and 2017

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