Cookies, Cakes and Sweet Goods - Canada - April 2017
- April 2017
- 0 pages
Sweet baked goods are engrained into the Canadian diet. Indeed, donuts are up there with the most Canadian of foods along with peameal bacon and maple syrup. Despite this, challenges nevertheless exist. One barrier for consumers is health. While it may not prove credible to position sweet baked goods as a ‘health food’, companies can engage in tactics that broaden the appeal of the category throughout the day, including as a snack with benefits. Companies can also look to remain current with contemporary flavour trends and extend beyond traditional format norms in the category in order to drive frequency and look to grow penetration. This Report will provide findings based on consumer feedback and examples that can be used as a tool in a company’s kit in informing go-forward innovation and messaging strategies.
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Table of Content
What you need to know
Sugar represents a concern for Canadians
Figure 1: Purchase factors around sweet baked goods related to health, February 2017
Young women more likely to perceive sweet baked goods to be bad for their health
Figure 2: “Sweet baked goods are bad for my health” (% agree), women 18-24 vs overall population, February 2017
Multiple tactics available to address health concerns
Figure 3: Interest in better-for-you sweet baked goods innovations, women vs men, February 2017
Snacking represents a growth opportunity
Figure 4: Statements about beverage pairings and snacking (% agree), 18-24s vs overall population, February 2017
Baking an enjoyable activity for many Canadians
Figure 5: “I enjoy baking from scratch”, men by age, February 2017
Category blurring a continued path to format and flavour innovation
Figure 6: Interest in sweet baked goods innovations (% agree), February 2017
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Price inflation primary driver of sweet bakery growth
Baking can address pressures faced by time-pressed Canadians in different ways
Accommodation required to address differences among older and younger Canadians
MARKET SIZE AND FORECAST
Value sales growth for sweet bakery forecasted to surpass volume sales growth through 2021
Figure 7: Retail Canadian value sales and fan chart forecast of sweet bakery, at current prices, 2011-21
Figure 8: Retail Canadian volume sales and fan chart forecast of sweet bakery, 2011-21
Figure 9: Retail Canadian sales and forecast of sweet bakery, at current prices, 2011-21
Value growth of biscuits (cookies and crackers) to continue upward momentum
Figure 10: Retail Canadian value sales and fan chart forecast of biscuits (cookies and crackers) at current prices, 2011-21
Figure 11: Retail Canadian volume sales and fan chart forecast of biscuits (cookies and crackers), 2011-21
Figure 12: Retail Canadian sales and forecast of biscuits (cookies and crackers), at current prices, 2011-21
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