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Consumer Trends in the Skincare Market in India , 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Skincare

No. of Pages : 92 Pages


Synopsis


  • This report provides the results for the Skincare market in India from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Skincare market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market in India they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such marketers need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering the Body Care market, the Depilatories market, the Facial Care market, the Hand Care market and the Make-Up Remover markets
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Skincare Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Body Care
2.2.2 Depilatories
2.2.3 Facial Care
2.2.4 Hand Care
2.2.5 Make-up Remover
2.3 Behavioural Trends and Market Value
2.3.1 Body Care
2.3.2 Depilatories
2.3.3 Facial Care
2.3.4 Hand Care
2.3.5 Make-up Remover

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Body Care
3.1.2 Depilatories
3.1.3 Facial Care
3.1.4 Hand Care
3.1.5 Make-up Remover
3.2 Consumer Profiles by Product Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Skincare Brand Choice and Private Label Shares
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Skincare
5.1.2 Body Care
5.1.3 Depilatories
5.1.4 Facial Care
5.1.5 Hand Care
5.1.6 Make-up Remover

6 Consumption Impact: Market Valuation
6.1 Skincare Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Skincare Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category(Indian Rupee), by Category
6.3 Skincare Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Skincare
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Body Care
7.2.2 Retail Share by Volume - Depilatories
7.2.3 Retail Share by Volume - Facial Care
7.2.4 Retail Share by Volume - Hand Care
7.2.5 Retail Share by Volume - Make-up Remover
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aditya Birla Retail Limited Switching analysis
7.3.3 Bharti Retail Private Limited Switching analysis
7.3.4 Metro Group Switching analysis
7.3.5 Nilgiri's Switching analysis
7.3.6 Pantaloon Retail (India) Ltd. Switching analysis
7.3.7 Reliance Retail Limited Switching analysis
7.3.8 RPG Enterprises Switching analysis
7.3.9 Shopper's Stop Ltd. Switching analysis
7.3.10 Spencer's Retail Limited Switching analysis
7.3.11 Wadhawan Food Retail Pvt. Ltd. Switching analysis
7.4 Profiles of End-Consumers of Skincare, by Retailer Used
7.4.1 Aditya Birla Retail Limited
7.4.2 Bharti Retail Private Limited
7.4.3 Metro Group
7.4.4 Nilgiri's
7.4.5 Pantaloon Retail (India) Ltd.
7.4.6 Reliance Retail Limited
7.4.7 RPG Enterprises
7.4.8 Shopper's Stop Ltd.
7.4.9 Spencer's Retail Limited
7.4.10 Wadhawan Food Retail Pvt. Ltd.
7.4.11 Other

8 Appendix
8.1 Methodology
8.2 About Canadean
8.3 Disclaimer

List of Table


Table 1: Volume Units for the Skin Care Market
Table 2: India Exchange Rate - INR Vs. US$, 2011
Table 3: Population Profiles
Table 4: India Skincare Value Share (%), by Age Groups, 2011
Table 5: India Skincare Value Share (%), by Gender, 2011
Table 6: India Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Skincare Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Skincare Value Share (%) by Wealth Groups, 2011
Table 9: India Skincare Value Share (%) by Busy Lives Groups, 2011
Table 10: India Body Care Consumer Group Share (% market value), 2011
Table 11: India Depilatories Consumer Group Share (% market value), 2011
Table 12: India Facial Care Consumer Group Share (% market value), 2011
Table 13: India Hand Care Consumer Group Share (% market value), 2011
Table 14: India Make-up Remover Consumer Group Share (% market value), 2011
Table 15: India Total Body Care Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: India Total Depilatories Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: India Total Facial Care Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: India Total Hand Care Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: India Total Make-up Remover Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: India Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: India Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: India Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: India Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: India Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: India Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: India Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: India Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: India Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: India Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: India Body Care Consumer Profiles (% consumers by sub-group), 2011
Table 31: India Depilatories Consumer Profiles (% consumers by sub-group), 2011
Table 32: India Facial Care Consumer Profiles (% consumers by sub-group), 2011
Table 33: India Hand Care Consumer Profiles (% consumers by sub-group), 2011
Table 34: India Make-up Remover Consumer Profiles (% consumers by sub-group), 2011
Table 35: India Skincare Private Label Penetration (% Vol), by Category, 2011
Table 36: India Body Care Brand Share by Volume (% Vol), 2011
Table 37: India Depilatories Brand Share by Volume (% Vol), 2011
Table 38: India Facial Care Brand Share by Volume (% Vol), 2011
Table 39: India Hand Care Brand Share by Volume (% Vol), 2011
Table 40: India Make-up Remover Brand Share by Volume (% Vol), 2011
Table 41: India, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 42: India, Overall Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 43: India, Overall Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 44: India, Overall Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 45: India, Overall Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 46: India, Overall Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 47: India Skincare Market Value (Indian Rupee million), by Category, 2011
Table 48: India Skincare Market Value (US$ million), by Category, 2011
Table 49: India Skincare Market Volume (Ltrs m), by Category, 2011
Table 50: India Skincare Market Share (US$ million), by Category, 2011
Table 51: India Skincare Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 52: India Skincare Expenditure Per Capita (US$), by Category, 2011
Table 53: India Skincare Expenditure Per Household (Indian Rupee), by Category
Table 54: India Skincare Expenditure Per Household (US$), by Category
Table 55: India Skincare Market Volume Share (Ltrs m), by Category, 2011
Table 56: India Skincare Consumption Per Capita (Kilograms per head), by Category, 2011
Table 57: India Skincare Consumption Per Household (Kilograms per household), by Category, 2011
Table 58: India Skincare Retailer Share by Volume (Ltrs m), 2011
Table 59: India Body Care Retailer Share by Volume (Ltrs m), 2011
Table 60: India Depilatories Retailer Share by Volume (Ltrs m), 2011
Table 61: India Facial Care Retailer Share by Volume (Ltrs m), 2011
Table 62: India Hand Care Retailer Share by Volume (Ltrs m), 2011
Table 63: India Make-up Remover Retailer Share by Volume (Ltrs m), 2011
Table 64: India: Switchers to Aditya Birla Retail Limited for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 65: India: Switchers From Aditya Birla Retail Limited for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 66: India: Switchers to Bharti Retail Private Limited for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 67: India: Switchers From Bharti Retail Private Limited for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 68: India: Switchers to Metro Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 69: India: Switchers From Metro Group for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 70: India: Switchers to Nilgiri's for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 71: India: Switchers From Nilgiri's for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 72: India: Switchers to Pantaloon Retail (India) Ltd. for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 73: India: Switchers From Pantaloon Retail (India) Ltd. for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 74: India: Switchers to Reliance Retail Limited for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 75: India: Switchers From Reliance Retail Limited for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 76: India: Switchers to RPG Enterprises for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 77: India: Switchers From RPG Enterprises for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 78: India: Switchers to Shopper's Stop Ltd. for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 79: India: Switchers From Shopper's Stop Ltd. for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 80: India: Switchers to Spencer's Retail Limited for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 81: India: Switchers From Spencer's Retail Limited for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 82: India: Switchers to Wadhawan Food Retail Pvt. Ltd. for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 83: India: Switchers From Wadhawan Food Retail Pvt. Ltd. for Their Skincare Purchases in the Last Six Months (Thousands), 2011
Table 84: India: Profile of Skincare Consumers Whose Goods Mainly Come From Aditya Birla Retail Limited (% by Subgroup), 2011
Table 85: India: Profile of Skincare Consumers Whose Goods Mainly Come From Bharti Retail Private Limited (% by Subgroup), 2011
Table 86: India: Profile of Skincare Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011
Table 87: India: Profile of Skincare Consumers Whose Goods Mainly Come From Nilgiri's (% by Subgroup), 2011
Table 88: India: Profile of Skincare Consumers Whose Goods Mainly Come From Pantaloon Retail (India) Ltd. (% by Subgroup), 2011
Table 89: India: Profile of Skincare Consumers Whose Goods Mainly Come From Reliance Retail Limited (% by Subgroup), 2011
Table 90: India: Profile of Skincare Consumers Whose Goods Mainly Come From RPG Enterprises (% by Subgroup), 2011
Table 91: India: Profile of Skincare Consumers Whose Goods Mainly Come From Shopper's Stop Ltd. (% by Subgroup), 2011
Table 92: India: Profile of Skincare Consumers Whose Goods Mainly Come From Spencer's Retail Limited (% by Subgroup), 2011
Table 93: India: Profile of Skincare Consumers Whose Goods Mainly Come From Wadhawan Food Retail Pvt. Ltd. (% by Subgroup), 2011
Table 94: India: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: India Skincare Value Share (%), by Age Groups, 2011
Figure 3: India Skincare Value Share (%), by Gender, 2011
Figure 4: India Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Skincare Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Skincare Value Share (%) by Wealth Groups, 2011
Figure 7: India Skincare Value Share (%) by Busy Lives Groups, 2011
Figure 8: India Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: India Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: India Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: India Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: India Skincare Private Label Penetration (% Vol), by Category, 2011
Figure 19: India Skincare Market Share (US$ million), by Category, 2011
Figure 20: India Skincare Expenditure Per Capita (US$), by Category, 2011
Figure 21: India Skincare Expenditure Per Household (US$), by Category
Figure 22: India Skincare Retailer Share by Volume (Ltrs m), 2011
Figure 23: India Body Care Retailer Share by Volume (Ltrs m), 2011
Figure 24: India Depilatories Retailer Share by Volume (Ltrs m), 2011
Figure 25: India Facial Care Retailer Share by Volume (Ltrs m), 2011
Figure 26: India Hand Care Retailer Share by Volume (Ltrs m), 2011
Figure 27: India Make-up Remover Retailer Share by Volume (Ltrs m), 2011
Figure 28: India: People Who Have Switched Retailer for Their Skincare Purchases in the Last Six Months (Thousands), 2011

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