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Consumer Trends in the Fragrances Market in Germany , 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Fragrances

No. of Pages : 82 Pages


Synopsis

  • This report provides the results for the Fragrances market in Germany from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Fragrances market in Germany face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fragrances market in Germany they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such marketers need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering the Female Fragrances market, the Male Fragrances market and the Unisex Fragrances markets
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Fragrances Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Female Fragrances
2.2.2 Male Fragrances
2.2.3 Unisex Fragrances
2.3 Behavioural Trends and Market Value
2.3.1 Female Fragrances
2.3.2 Male Fragrances
2.3.3 Unisex Fragrances

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Female Fragrances
3.1.2 Male Fragrances
3.1.3 Unisex Fragrances
3.2 Consumer Profiles by Product Category
3.2.1 Female Fragrances
3.2.2 Male Fragrances
3.2.3 Unisex Fragrances

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Fragrances Brand Choice and Private Label Shares
4.2.1 Female Fragrances
4.2.2 Male Fragrances
4.2.3 Unisex Fragrances

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Fragrances
5.1.2 Female Fragrances
5.1.3 Male Fragrances
5.1.4 Unisex Fragrances

6 Consumption Impact: Market Valuation
6.1 Fragrances Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Fragrances Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Fragrances Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Fragrances
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Female Fragrances
7.2.2 Retail Share by Volume - Male Fragrances
7.2.3 Retail Share by Volume - Unisex Fragrances
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching analysis
7.3.3 Anton Schlecker Switching analysis
7.3.4 Bartels-Langness Switching analysis
7.3.5 Dirk Rossmann Gmbh Switching analysis
7.3.6 dm-Drogeriemarkt Gmbh + Co.KG Switching analysis
7.3.7 Edeka Switching analysis
7.3.8 Globus Switching analysis
7.3.9 Metro Group Switching analysis
7.3.10 Norma Switching analysis
7.3.11 Rewe Group Switching analysis
7.3.12 Schwarz Group Switching analysis
7.3.13 Tengelmann Switching analysis
7.3.14 Other Switching analysis
7.4 Profiles of End-Consumers of Fragrances, by Retailer Used
7.4.1 Aldi
7.4.2 Anton Schlecker
7.4.3 Bartels-Langness
7.4.4 Coop (DE)
7.4.5 Dirk Rossmann Gmbh
7.4.6 dm-Drogeriemarkt Gmbh + Co.KG
7.4.7 Edeka
7.4.8 Globus
7.4.9 Lekkerland Gmbh & Co. KG
7.4.10 Metro Group
7.4.11 Norma
7.4.12 Rewe Group
7.4.13 Schwarz Group
7.4.14 Tengelmann
7.4.15 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Fragrances Market
Table 2: Foreign Exchange Rate - EURO Vs. US$, 2011
Table 3: Population Profiles
Table 4: Germany Fragrances Value Share (%), by Age Groups, 2011
Table 5: Germany Fragrances Value Share (%), by Gender, 2011
Table 6: Germany Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Germany Fragrances Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Germany Fragrances Value Share (%) by Wealth Groups, 2011
Table 9: Germany Fragrances Value Share (%) by Busy Lives Groups, 2011
Table 10: Germany Female Fragrances Consumer Group Share (% market value), 2011
Table 11: Germany Male Fragrances Consumer Group Share (% market value), 2011
Table 12: Germany Unisex Fragrances Consumer Group Share (% market value), 2011
Table 13: Germany Total Female Fragrances Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Germany Total Male Fragrances Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Germany Total Unisex Fragrances Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Germany Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Germany Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Germany Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Germany Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Germany Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Germany Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Germany Female Fragrances Consumer Profiles (% consumers by sub-group), 2011
Table 23: Germany Male Fragrances Consumer Profiles (% consumers by sub-group), 2011
Table 24: Germany Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2011
Table 25: Germany Fragrances Private Label Penetration (% Vol), by Category, 2011
Table 26: Germany Female Fragrances Brand Share by Volume (% Vol), 2011
Table 27: Germany Male Fragrances Brand Share by Volume (% Vol), 2011
Table 28: Germany Unisex Fragrances Brand Share by Volume (% Vol), 2011
Table 29: Germany, Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: Germany, Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: Germany, Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: Germany, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: Germany Fragrances Market Value (Euro million), by Category, 2011
Table 34: Germany Fragrances Market Value (US$ million), by Category, 2011
Table 35: Germany Fragrances Market Volume (Ltrs m), by Category, 2011
Table 36: Germany Fragrances Market Share (US$ million), by Category, 2011
Table 37: Germany Fragrances Expenditure Per Capita (Euro), by Category, 2011
Table 38: Germany Fragrances Expenditure Per Capita (US$), by Category, 2011
Table 39: Germany Fragrances Expenditure Per Household (Euro), by Category
Table 40: Germany Fragrances Expenditure Per Household (US$), by Category
Table 41: Germany Fragrances Market Volume Share (Ltrs m), by Category, 2011
Table 42: Germany Fragrances Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: Germany Fragrances Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: Germany Fragrances Retailer Share by Volume (Ltrs m), 2011
Table 45: Germany Female Fragrances Retailer Share by Volume (Ltrs m), 2011
Table 46: Germany Male Fragrances Retailer Share by Volume (Ltrs m), 2011
Table 47: Germany Unisex Fragrances Retailer Share by Volume (Ltrs m), 2011
Table 48: Germany: Switchers to Aldi for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 49: Germany: Switchers From Aldi for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 50: Germany: Switchers to Anton Schlecker for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 51: Germany: Switchers From Anton Schlecker for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 52: Germany: Switchers to Bartels-Langness for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 53: Germany: Switchers From Bartels-Langness for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 54: Germany: Switchers to Dirk Rossmann Gmbh for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 55: Germany: Switchers From Dirk Rossmann Gmbh for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 56: Germany: Switchers to dm-Drogeriemarkt Gmbh + Co.KG for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 57: Germany: Switchers From dm-Drogeriemarkt Gmbh + Co.KG for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 58: Germany: Switchers to Edeka for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 59: Germany: Switchers From Edeka for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 60: Germany: Switchers to Globus for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 61: Germany: Switchers From Globus for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 62: Germany: Switchers to Metro Group for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 63: Germany: Switchers From Metro Group for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 64: Germany: Switchers to Norma for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 65: Germany: Switchers From Norma for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 66: Germany: Switchers From Rewe Group for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 67: Germany: Switchers From Schwarz Group for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 68: Germany: Switchers to Tengelmann for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 69: Germany: Switchers to Other for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 70: Germany: Switchers From Other for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 71: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Aldi (% by Subgroup), 2011
Table 72: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Anton Schlecker (% by Subgroup), 2011
Table 73: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Bartels-Langness (% by Subgroup), 2011
Table 74: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Coop (DE) (% by Subgroup), 2011
Table 75: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Dirk Rossmann Gmbh (% by Subgroup), 2011
Table 76: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From dm-Drogeriemarkt Gmbh + Co.KG (% by Subgroup), 2011
Table 77: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Edeka (% by Subgroup), 2011
Table 78: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Globus (% by Subgroup), 2011
Table 79: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Lekkerland Gmbh & Co. KG (% by Subgroup), 2011
Table 80: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011
Table 81: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Norma (% by Subgroup), 2011
Table 82: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup), 2011
Table 83: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011
Table 84: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup), 2011
Table 85: Germany: Profile of Fragrances Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Fragrances Value Share (%), by Age Groups, 2011
Figure 3: Germany Fragrances Value Share (%), by Gender, 2011
Figure 4: Germany Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Germany Fragrances Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Germany Fragrances Value Share (%) by Wealth Groups, 2011
Figure 7: Germany Fragrances Value Share (%) by Busy Lives Groups, 2011
Figure 8: Germany Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Germany Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Germany Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Germany Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Germany Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Germany Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Germany Fragrances Private Label Penetration (% Vol), by Category, 2011
Figure 15: Germany Fragrances Market Share (US$ million), by Category, 2011
Figure 16: Germany Fragrances Expenditure Per Capita (US$), by Category, 2011
Figure 17: Germany Fragrances Expenditure Per Household (US$), by Category
Figure 18: Germany Fragrances Retailer Share by Volume (Ltrs m), 2011
Figure 19: Germany Female Fragrances Retailer Share by Volume (Ltrs m), 2011
Figure 20: Germany Male Fragrances Retailer Share by Volume (Ltrs m), 2011
Figure 21: Germany Unisex Fragrances Retailer Share by Volume (Ltrs m), 2011
Figure 22: Germany: People Who Have Switched Retailer for Their Fragrances Purchases in the Last Six Months (Thousands), 2011

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