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Consumer Trends and Market Outlook for the Unisex Fragrances Market in Russia to 2016

Published By :

BRICdata

Published Date : Mar 2013

Category :

Fragrances

No. of Pages : 63 Pages


Executive summary

Consumer Trends and Market Outlook for the Unisex Fragrances Market in Russia to 2016” is the result of Canadean/BRICdata’s extensive market research covering Fragrances consumption and consumer trends in Russia. It provides detailed segmentation of historic and future Unisex Fragrances market values, covering key categories and segments. 

It also focuses on the provision of essential data from these two integrated streams of research in order to provide both market and consumer insight at the product level for specific consumer groups. It is an essential tool for companies active across the Fragrances industry and for new players considering entry into Russia’s Fragrances market.

Scope

This report provides a comprehensive analysis of the unisex fragrances market in Russia:

  • It provides historical values for the Russian unisex fragrances market for the report’s 2006–2011 review period and forecast figures for the 2011–2016 forecast period
  • It offers a detailed analysis of the key sub-segments in the Russian unisex fragrances market, along with market forecasts until 2016
  • It analyses consumption by volume and category in the Russian market for unisex fragrances products

Reasons to buy

  • Make strategic business decisions using historic and forecast market data related to the Russian unisex fragrances market and each sector within it
  • Understand consumer behavior, demand-side dynamics and key market trends within the Russian unisex fragrances market
  • Identify the growth opportunities and market dynamics within key product categories

Key highlights

  • Consumer Trends and Market Outlook for the Unisex Fragrances Market in Russia to 2016\" provides detailed data on market dynamics in the Russian Fragrances category, providing marketers with the essential tools to understand both their own and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future. 
  • This report brings together our research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Fragrances sales overall and to discover which areas will see growth in the coming years.
Table of contents

1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.2.7 Large scale, international, program of online consumer surveys
1.2.8 Nationally Representative results (age, gender)
1.2.9 Parents answered on their children’s behalf
1.2.10 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.11 Integrated with industry calling and secondary research

2 RUSSIA FRAGRANCES MARKET OVERVIEW
2.1 Russia Fragrances Market Analysis by Volume
2.1.1 Overall Fragrances Consumption, 2006–16
2.1.2 Per-capita Fragrances Consumption, 2006–16
2.1.3 Fragrances Market Growth Dynamics
2.1.4 Fragrances Consumption by Category, 2006–16
2.1.5 Fragrances Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
2.2 Russia Fragrances Market Analysis by Value
2.2.1 Overall Fragrances Market Value, 2006–16
2.2.2 Fragrances Market Value Growth Dynamics
2.2.3 Fragrances Market Value by Category, 2006–16
2.2.4 Fragrances Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016

3 RUSSIA UNISEX FRAGRANCES MARKET ANALYSIS
3.1 Market Growth Dynamics- Unisex Fragrances, 2006–16
3.1.1 Unisex Fragrances Market Growth Dynamics by Volume, 2006–16
3.1.2 Unisex Fragrances Market Growth Dynamics by Value, 2006-16,
3.2 Unisex Fragrances Consumption Analysis, 2006–16
3.2.1 Unisex Fragrances Market by Volume, 2006–16
3.2.2 Unisex Fragrances Consumption by Segments, 2006–16
3.3 Unisex Fragrances Market Value Analysis, 2006–16
3.3.1 Unisex Fragrances Market by Value, 2006–16
3.3.2 Average Consumer Price/ Liter - Unisex Fragrances, 2006–16
3.3.3 Unisex Fragrances Market Value by Segments, 2006–16
3.4 Mass Unisex Fragrances Market Analysis, 2006–16
3.4.1 Mass Unisex Fragrances Market by Volume, 2006–16
3.4.2 Mass Unisex Fragrances Market by Value, 2006–16
3.5 Premium Unisex Fragrances Market Analysis, 2006–16
3.5.1 Premium Unisex Fragrances Market by Volume, 2006–16
3.5.2 Premium Unisex Fragrances Market by Value, 2006–16
3.6 Unisex Fragrances Market Volume Analysis by Brands, 2008–11
3.7 Unisex Fragrances Market Value by Distribution Channel, 2008–11

4 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE
4.1 Cohort Groups and Fragrances Market Value
4.1.1 Age Groups
4.1.2 Gender Groups
4.1.3 Location Groups
4.1.4 Education Achieved Groups
4.1.5 Wealth Groups
4.1.6 Busy Lives Groups
4.2 Unisex Fragrances: Cohort Groups and Market Value by Category
4.3 Unisex Fragrances: Behavioral Trends and Market Value

5 CONSUMPTION ANALYSIS
5.1 Consumption Frequencies by Age and Gender
5.1.1 Unisex Fragrances
5.2 Unisex Fragrances: Consumer Profiles by Product Category
5.3 Unisex Fragrances: Fragrances Brand Choice and Private Label Shares
5.4 Unisex Fragrances: The Share of Consumers Influenced by Trends

6 CONSUMPTION IMPACT: MARKET VALUATION
6.1 Fragrances Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Fragrances Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Fragrances Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 RETAILER CHOICE, SWITCHING AND CATEGORY SHARE OF ORGANIZED RETAIL
7.1 Retailer Share by Volume of Organized Retail
7.1.1 Russia Fragrances Retailer Share by Volume of Organized Retail
7.2 Retail Share by Volume of Organized Retail - Unisex Fragrances

8 APPENDIX
8.1 About BRICdata
8.1.1 Areas of expertise
8.2 Methodology
8.3 Disclaimer

List of Table


Table 1: Volume Units for Fragrances Market
Table 2: Volume Units For the Fragrances Market
Table 3: Foreign Exchange Rate – RUBLE Vs. US$, 2011
Table 4: Russia Survey Respondent Profile (weighted), 2011
Table 5: Russia Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 6: Russia Per-capita Fragrances Consumption (liters/head & Y-o-Y growth), 2006–16
Table 7: Russia Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011–16) and future Consumption (2016), by volume (Liters m)
Table 8: Russia Fragrances Consumption (Liters m) by Category, 2006-11
Table 9: Russia Fragrances Consumption (Liters m) by Category, 2011–16
Table 10: Russia Fragrances Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 11: Russia Fragrances Market Value (RUB m) and Growth (Y-o-Y), 2006–16
Table 12: Russia Fragrances Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 13: Russia Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011–16) and future Consumption (2016), by category, by Value (RUB m)
Table 14: Russia Fragrances Market Value (RUB m) by Category, 2006-11
Table 15: Russia Fragrances Market Value (RUB m) by Category, 2011–16
Table 16: Russia Fragrances Market Value (USD m) by Category, 2006-11
Table 17: Russia Fragrances Market Value (USD m) by Category, 2011–16
Table 18: Russia Fragrances Market Value (RUB m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 19: Russia Fragrances Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 20: Russia Unisex Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011–16) and future market size (2016), by Volume (Liters m)
Table 21: Russia Unisex Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011–16) and future market size (2016), by Value (RUB m)
Table 22: Russia Unisex Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 23: Russia Unisex Fragrances Consumption (Liters m) by Segments, 2006-11
Table 24: Russia Unisex Fragrances Consumption (Liters m) by Segments, 2011–16
Table 25: Russia Unisex Fragrances Market Value (RUB m) and Growth (Y-o-Y), 2006–16
Table 26: Russia Unisex Fragrances Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 27: Russia Unisex Fragrances Average Consumer Price (RUB) and Growth (Y-o-Y), 2006–16
Table 28: Russia Unisex Fragrances Market Value (RUB m) by Segments, 2006-11
Table 29: Russia Unisex Fragrances Market Value (RUB m) by Segments, 2011–16
Table 30: Russia Unisex Fragrances Market Value (USD m) by Segments, 2006-11
Table 31: Russia Unisex Fragrances Market Value (USD m) by Segments, 2011–16
Table 32: Russia Mass Unisex Fragrances Market by Volume (Liters m), 2006–16
Table 33: Russia Mass Unisex Fragrances Market by Value (RUB m), 2006–16
Table 34: Russia Mass Unisex Fragrances Market by Value (USD m), 2006–16
Table 35: Russia Premium Unisex Fragrances Market by Volume (Liters m), 2006–16
Table 36: Russia Premium Unisex Fragrances Market by Value (RUB m), 2006–16
Table 37: Russia Premium Unisex Fragrances Market by Value (USD m), 2006–16
Table 38: Russia Unisex Fragrances Market Volume by Brands (Liters m), 2008–11
Table 39: Russia Unisex Fragrances Market Value by Distribution Channel (RUB m), 2008–11
Table 40: Russia Unisex Fragrances Market Value by Distribution Channel (USD m), 2008–11
Table 41: Russian Federation Fragrances Value Share (%), by Age Groups, 2011
Table 42: Russian Federation Fragrances Value Share (%), by Gender, 2011
Table 43: Russian Federation Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
Table 44: Russian Federation Fragrances Value Share (%) by Education Level Achieved Groups, 2011
Table 45: Russian Federation Fragrances Value Share (%) by Wealth Groups, 2011
Table 46: Russian Federation Fragrances Value Share (%) by Busy Lives Groups, 2011
Table 47: Russian Federation Unisex Fragrances Consumer Group Share (% market value), 2011
Table 48: Russian Federation Total Unisex Fragrances Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 49: Russian Federation Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 50: Russian Federation Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 51: Russian Federation Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2011
Table 52: Russian Federation Unisex Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: Russian Federation, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Russian Federation Fragrances Market Value (Russian Ruble million), by Category, 2011
Table 55: Russian Federation Fragrances Market Value (US$ million), by Category, 2011
Table 56: Russian Federation Fragrances Market Volume (Ltrs m), by Category, 2011
Table 57: Russian Federation Fragrances Market Share (US$ million), by Category, 2011
Table 58: Russian Federation Fragrances Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 59: Russian Federation Fragrances Expenditure Per Capita (US$), by Category, 2011
Table 60: Russian Federation Fragrances Expenditure Per Household (Russian Ruble), by Category
Table 61: Russian Federation Fragrances Expenditure Per Household (US$), by Category
Table 62: Russian Federation Fragrances Market Volume Share (Ltrs m), by Category, 2011
Table 63: Russian Federation Fragrances Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 64: Russian Federation Fragrances Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 65: Russian Federation Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (% of Ltrs m), 2011
Table 66: Russian Federation Unisex Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Russia Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Russia Per-capita Fragrances Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 4: Russia Fragrances Market Dynamics, by Volume 2006–16
Figure 5: Russia Fragrances Consumption (Liters m) by Category, 2006–16
Figure 6: Russia Fragrances Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 7: Russia Fragrances Market Value (RUB m) and Growth (Y-o-Y), 2006–16
Figure 8: Russia Fragrances Market Dynamics, by Category, by Market Value 2006–16
Figure 9: Russia Fragrances Market Value (RUB m) by Category, 2006–16
Figure 10: Russia Fragrances Market Value (RUB m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 11: Russia Unisex Fragrances Market Growth Dynamics by Volume, 2006–16
Figure 12: Unisex Fragrances Market Growth Dynamics by Value, 2006–16
Figure 13: Russia Unisex Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: Russia Unisex Fragrances Consumption (Liters m) by Segments, 2006–16
Figure 15: Russia Unisex Fragrances Market Value (RUB m) and Growth (Y-o-Y), 2006–16
Figure 16: Russia Unisex Fragrances Average Consumer Price (RUB) and Growth (Y-o-Y), 2006–16
Figure 17: Russia Unisex Fragrances Market Value (RUB m) by Segments, 2006–16
Figure 18: Russia Mass Unisex Fragrances Market by Volume (Liters m), 2006–16
Figure 19: Russia Mass Unisex Fragrances Market by Value (RUB m), 2006–16
Figure 20: Russia Premium Unisex Fragrances Market by Volume (Liters m), 2006–16
Figure 21: Russia Premium Unisex Fragrances Market by Value (RUB m), 2006–16
Figure 22: Russia Unisex Fragrances Market Volume by Brands (Liters m), 2008–11
Figure 23: Russia Unisex Fragrances Market Value by Distribution Channel (RUB m), 2008–11
Figure 24: Russian Federation Fragrances Value Share (%), by Age Groups, 2011
Figure 25: Russian Federation Fragrances Value Share (%), by Gender, 2011
Figure 26: Russian Federation Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
Figure 27: Russian Federation Fragrances Value Share (%) by Education Level Achieved Groups, 2011
Figure 28: Russian Federation Fragrances Value Share (%) by Wealth Groups, 2011
Figure 29: Russian Federation Fragrances Value Share (%) by Busy Lives Groups, 2011
Figure 30: Russian Federation Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 31: Russian Federation Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 32: Russian Federation Fragrances Market Share (US$ million), by Category, 2011
Figure 33: Russian Federation Fragrances Expenditure Per Capita (US$), by Category, 2011
Figure 34: Russian Federation Fragrances Expenditure Per Household (US$), by Category
Figure 35: Russian Federation Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (% of Ltrs m), 2011
Figure 36: Russian Federation Unisex Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011

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