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Consumer Trends and Market Outlook for the Unisex Fragrances Market in China to 2016

Published By :

BRICdata

Published Date : Mar 2013

Category :

Fragrances

No. of Pages : 62 Pages


Executive summary

Consumer Trends and Market Outlook for the Unisex Fragrances Market in China to 2016” is the result of Canadean/BRICdata’s extensive market research covering Fragrances consumption and consumer trends in China. It provides detailed segmentation of historic and future Unisex Fragrances market values, covering key categories and segments. 

It also focuses on the provision of essential data from these two integrated streams of research in order to provide both market and consumer insight at the product level for specific consumer groups. It is an essential tool for companies active across the Fragrances industry and for new players considering entry into China’s Fragrances market.

Scope

This report provides a comprehensive analysis of the unisex fragrances market in China:

  • It provides historical values for the Chinese unisex fragrances market for the report’s 2006–2011 review period and forecast figures for the 2011–2016 forecast period
  • It offers a detailed analysis of the key sub-segments in the Chinese unisex fragrances market, along with market forecasts until 2016
  • It analyses consumption by volume and category in the Chinese market for unisex fragrances products

Reasons to buy

  • Make strategic business decisions using historic and forecast market data related to the Chinese unisex fragrances market and each sector within it
  • Understand consumer behavior, demand-side dynamics and key market trends within the Chinese unisex fragrances market
  • Identify the growth opportunities and market dynamics within key product categories

Key highlights

  • Consumer Trends and Market Outlook for the Unisex Fragrances Market in China to 2016\" provides detailed data on market dynamics in the Chinese Fragrances category, providing marketers with the essential tools to understand both their own and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future. 
  • This report brings together our research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Fragrances sales overall and to discover which areas will see growth in the coming years.
Table of contents

1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.2.7 Large scale, international, program of online consumer surveys
1.2.8 Nationally Representative results (age, gender)
1.2.9 Parents answered on their children’s behalf
1.2.10 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.11 Integrated with industry calling and secondary research

2 CHINA FRAGRANCES MARKET OVERVIEW
2.1 China Fragrances Market Analysis by Volume
2.1.1 Overall Fragrances Consumption, 2006–16
2.1.2 Per-capita Fragrances Consumption, 2006–16
2.1.3 Fragrances Market Growth Dynamics
2.1.4 Fragrances Consumption by Category, 2006–16
2.1.5 Fragrances Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
2.2 China Fragrances Market Analysis by Value
2.2.1 Overall Fragrances Market Value, 2006–16
2.2.2 Fragrances Market Value Growth Dynamics
2.2.3 Fragrances Market Value by Category, 2006–16
2.2.4 Fragrances Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016

3 CHINA UNISEX FRAGRANCES MARKET ANALYSIS
3.1 Market Growth Dynamics- Unisex Fragrances, 2006–16
3.1.1 Unisex Fragrances Market Growth Dynamics by Volume, 2006–16
3.1.2 Unisex Fragrances Market Growth Dynamics by Value, 2006-16,
3.2 Unisex Fragrances Consumption Analysis, 2006–16
3.2.1 Unisex Fragrances Market by Volume, 2006–16
3.2.2 Unisex Fragrances Consumption by Segments, 2006–16
3.3 Unisex Fragrances Market Value Analysis, 2006–16
3.3.1 Unisex Fragrances Market by Value, 2006–16
3.3.2 Average Consumer Price/ Liter - Unisex Fragrances, 2006–16
3.3.3 Unisex Fragrances Market Value by Segments, 2006–16
3.4 Mass Unisex Fragrances Market Analysis, 2006–16
3.4.1 Mass Unisex Fragrances Market by Volume, 2006–16
3.4.2 Mass Unisex Fragrances Market by Value, 2006–16
3.5 Premium Unisex Fragrances Market Analysis, 2006–16
3.5.1 Premium Unisex Fragrances Market by Volume, 2006–16
3.5.2 Premium Unisex Fragrances Market by Value, 2006–16
3.6 Unisex Fragrances Market Volume Analysis by Brands, 2008–11
3.7 Unisex Fragrances Market Value by Distribution Channel, 2008–11

4 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE
4.1 Cohort Groups and Fragrances Market Value
4.1.1 Age Groups
4.1.2 Gender Groups
4.1.3 Location Groups
4.1.4 Education Achieved Groups
4.1.5 Wealth Groups
4.1.6 Busy Lives Groups
4.2 Unisex Fragrances: Cohort Groups and Market Value by Category
4.3 Unisex Fragrances: Behavioral Trends and Market Value

5 CONSUMPTION ANALYSIS
5.1 Consumption Frequencies by Age and Gender
5.1.1 Unisex Fragrances
5.2 Unisex Fragrances: Fragrances Brand Choice and Private Label Shares
5.3 Unisex Fragrances: Trend Drivers of Consumers\' Product Choices

6 CONSUMPTION IMPACT: MARKET VALUATION
6.1 Fragrances Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Fragrances Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Fragrances Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 RETAILER CHOICE, SWITCHING AND CATEGORY SHARE OF ORGANIZED RETAIL
7.1 Retailer Share by Volume of Organized Retail
7.1.1 China Fragrances Retailer Share by Volume of Organized Retail
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Unisex Fragrances

8 APPENDIX
8.1 About BRICdata
8.1.1 Areas of expertise
8.2 Methodology
8.3 Disclaimer

List of Table


Table 1: Volume Units for Fragrances Market
Table 2: Volume Units For the Fragrances Market
Table 3: Foreign Exchange Rate – CNY Vs. US$, 2011
Table 4: China Survey Respondent Profile (weighted), 2011
Table 5: China Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 6: China Per-capita Fragrances Consumption (liters/head & Y-o-Y growth), 2006–16
Table 7: China Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011–16) and future Consumption (2016), by volume (Liters m)
Table 8: China Fragrances Consumption (Liters m) by Category, 2006-11
Table 9: China Fragrances Consumption (Liters m) by Category, 2011–16
Table 10: China Fragrances Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 11: China Fragrances Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Table 12: China Fragrances Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 13: China Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011–16) and future Consumption (2016), by category, by Value (CNY m)
Table 14: China Fragrances Market Value (CNY m) by Category, 2006-11
Table 15: China Fragrances Market Value (CNY m) by Category, 2011–16
Table 16: China Fragrances Market Value (USD m) by Category, 2006-11
Table 17: China Fragrances Market Value (USD m) by Category, 2011–16
Table 18: China Fragrances Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 19: China Fragrances Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 20: China Unisex Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011–16) and future market size (2016), by Volume (Liters m)
Table 21: China Unisex Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011–16) and future market size (2016), by Value (CNY m)
Table 22: China Unisex Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 23: China Unisex Fragrances Consumption (Liters m) by Segments, 2006-11
Table 24: China Unisex Fragrances Consumption (Liters m) by Segments, 2011–16
Table 25: China Unisex Fragrances Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Table 26: China Unisex Fragrances Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 27: China Unisex Fragrances Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
Table 28: China Unisex Fragrances Market Value (CNY m) by Segments, 2006-11
Table 29: China Unisex Fragrances Market Value (CNY m) by Segments, 2011–16
Table 30: China Unisex Fragrances Market Value (USD m) by Segments, 2006-11
Table 31: China Unisex Fragrances Market Value (USD m) by Segments, 2011–16
Table 32: China Mass Unisex Fragrances Market by Volume (Liters m), 2006–16
Table 33: China Mass Unisex Fragrances Market by Value (CNY m), 2006–16
Table 34: China Mass Unisex Fragrances Market by Value (USD m), 2006–16
Table 35: China Premium Unisex Fragrances Market by Volume (Liters m), 2006–16
Table 36: China Premium Unisex Fragrances Market by Value (CNY m), 2006–16
Table 37: China Premium Unisex Fragrances Market by Value (USD m), 2006–16
Table 38: China Unisex Fragrances Market Volume by Brands (Liters m), 2008–11
Table 39: China Unisex Fragrances Market Value by Distribution Channel (CNY m), 2008–11
Table 40: China Unisex Fragrances Market Value by Distribution Channel (USD m), 2008–11
Table 41: China Fragrances Value Share (%), by Age Groups, 2011
Table 42: China Fragrances Value Share (%), by Gender, 2011
Table 43: China Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
Table 44: China Fragrances Value Share (%) by Education Level Achieved Groups, 2011
Table 45: China Fragrances Value Share (%) by Wealth Groups, 2011
Table 46: China Fragrances Value Share (%) by Busy Lives Groups, 2011
Table 47: China Unisex Fragrances Consumer Group Share (% market value), 2011
Table 48: China Total Unisex Fragrances Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 49: China Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 50: China Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 51: China Unisex Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: China, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: China Fragrances Market Value (Yuan Renminbi million), by Category, 2011
Table 54: China Fragrances Market Value (US$ million), by Category, 2011
Table 55: China Fragrances Market Volume (Ltrs m), by Category, 2011
Table 56: China Fragrances Market Share (US$ million), by Category, 2011
Table 57: China Fragrances Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 58: China Fragrances Expenditure Per Capita (US$), by Category, 2011
Table 59: China Fragrances Expenditure Per Household (Yuan Renminbi), by Category
Table 60: China Fragrances Expenditure Per Household (US$), by Category
Table 61: China Fragrances Market Volume Share (Ltrs m), by Category, 2011
Table 62: China Fragrances Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 63: China Fragrances Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 64: China Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (% of Ltrs m), 2011
Table 65: China Unisex Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: China Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: China Per-capita Fragrances Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 4: China Fragrances Market Dynamics, by Volume 2006–16
Figure 5: China Fragrances Consumption (Liters m) by Category, 2006–16
Figure 6: China Fragrances Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 7: China Fragrances Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Figure 8: China Fragrances Market Dynamics, by Category, by Market Value 2006–16
Figure 9: China Fragrances Market Value (CNY m) by Category, 2006–16
Figure 10: China Fragrances Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 11: China Unisex Fragrances Market Growth Dynamics by Volume, 2006–16
Figure 12: Unisex Fragrances Market Growth Dynamics by Value, 2006–16
Figure 13: China Unisex Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: China Unisex Fragrances Consumption (Liters m) by Segments, 2006–16
Figure 15: China Unisex Fragrances Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Figure 16: China Unisex Fragrances Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
Figure 17: China Unisex Fragrances Market Value (CNY m) by Segments, 2006–16
Figure 18: China Mass Unisex Fragrances Market by Volume (Liters m), 2006–16
Figure 19: China Mass Unisex Fragrances Market by Value (CNY m), 2006–16
Figure 20: China Premium Unisex Fragrances Market by Volume (Liters m), 2006–16
Figure 21: China Premium Unisex Fragrances Market by Value (CNY m), 2006–16
Figure 22: China Unisex Fragrances Market Volume by Brands (Liters m), 2008–11
Figure 23: China Unisex Fragrances Market Value by Distribution Channel (CNY m), 2008–11
Figure 24: China Fragrances Value Share (%), by Age Groups, 2011
Figure 25: China Fragrances Value Share (%), by Gender, 2011
Figure 26: China Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
Figure 27: China Fragrances Value Share (%) by Education Level Achieved Groups, 2011
Figure 28: China Fragrances Value Share (%) by Wealth Groups, 2011
Figure 29: China Fragrances Value Share (%) by Busy Lives Groups, 2011
Figure 30: China Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 31: China Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 32: China Fragrances Market Share (US$ million), by Category, 2011
Figure 33: China Fragrances Expenditure Per Capita (US$), by Category, 2011
Figure 34: China Fragrances Expenditure Per Household (US$), by Category
Figure 35: China Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (% of Ltrs m), 2011
Figure 36: China Unisex Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011

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