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Consumer Trends and Market Outlook for the Hand Care Market in Brazil to 2016

Published By :

BRICdata

Published Date : Jan 2013

Category :

Healthcare

No. of Pages : 59 Pages


Synopsis
  • The report provides in-depth market analysis, information and insights into the Brazilian hand care market, including:
  • Hand care market analysis by consumer segmentation, group value and trend influence
  • Consumption analysis by volume and segment in the Brazilian hand care market
  • Brazilian skin care market analysis by value and impact

Executive summary

Consumer Trends and Market Outlook for the Hand Care Market in Brazil to 2016 is the result of Canadean/BRICdata’s extensive market research into the Hand Care market covering skincare consumption and consumer trends in Brazil. It provides detailed segmentation of historic and future Hand Care market values, covering key categories and segments. It also provides essential data from these two integrated streams of research in order to provide both market and consumer insight at the product level for specific consumer groups. It is an essential tool for companies active across the Hand Care market and for new players considering entry into Brazil’s Hand Care market.

Scope
  • This report provides a comprehensive analysis of the hand care market in Brazil:
  • It provides historical values for the Brazilian hand care market for the report’s 2006–2011 review period and forecast figures for the 2011–2016 forecast period
  • It offers a detailed analysis of the key sub-segments in the Brazilian hand care market, along with market forecasts until 2016
  • It analyses consumption by volume and category in the Brazilian market for hand care products

Key highlights

Consumer Trends and Market Outlook for the Hand Care Market in Brazil to 2016
provides detailed data on market dynamics in the Brazilian Hand Care category, providing marketers with the essential tools to understand both their own and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future. This report brings together our research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Hand Care sales overall and to discover which areas will see growth in the coming years.

Reasons to buy
  • Make strategic business decisions using historic and forecast market data related to the Brazilian hand care market and each sector within it
  • Understand consumer behavior, demand-side dynamics and key market trends within the Brazilian hand care market
  • Identify the growth opportunities and market dynamics within key product categories

Table of contents

1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.2.7 Large scale, international, program of online consumer surveys
1.2.8 Nationally Representative results (age, gender)
1.2.9 Parents answered on their children’s behalf
1.2.10 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.11 Integrated with industry calling and secondary research
2 BRAZIL SKINCARE MARKET ANALYSIS BY VALUE
2.1 Overall Skincare Market Value, 2006–16
2.2 Skincare Market Value Growth Dynamics
2.3 Skincare Market Value by Category, 2006–16
2.4 Skincare Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016

3 BRAZIL HAND CARE MARKET ANALYSIS
3.1 Market Growth Dynamics- Hand Care, 2006–16
3.1.1 Hand Care Growth Dynamics (Volume Analysis), 2006–16
3.1.2 Hand Care Market Growth Dynamics by Value, 2006–16,
3.2 Hand Care Consumption Analysis, 2006–16
3.2.1 Hand Care Consumption by Volume, 2006–16
3.2.2 Hand Care Consumption by Segments, 2006–16
3.3 Hand Care Market Value Analysis, 2006–16
3.3.1 Hand Care Market by Value, 2006–16
3.3.2 Average Consumer Price/ Liter – Hand Care, 2006–16
3.3.3 Hand Care Market Value by Segments, 2006–16
3.4 Mass Hand Care Market Analysis, 2006–16
3.4.1 Mass Hand Care Market by Volume, 2006–16
3.4.2 Mass Hand Care Market by Value, 2006–16
3.5 Premium Hand Care Market Analysis, 2006–16
3.5.1 Premium Hand Care Market by Volume, 2006–16
3.5.2 Premium Hand Care Market by Value, 2006–16
3.6 Hand Care Market Volume Analysis by Brands, 2008-11
3.7 Hand Care Market Value by Distribution Channel, 2008-11

4 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE
4.1 Cohort Groups and Skincare Market Value
4.1.1 Age Groups
4.1.2 Gender Groups
4.1.3 Location Groups
4.1.4 Education Achieved Groups
4.1.5 Wealth Groups
4.1.6 Busy Lives Groups
4.2 Hand Care: Cohort Groups and Market Value by Category
4.3 Hand Care: Behavioral Trends and Market Value

5 CONSUMPTION ANALYSIS
5.1 Consumption Frequencies by Age and Gender
5.1.1 Hand Care
5.2 Hand Care: Consumer Profiles by Product Category
5.3 Hand Care: Skincare Brand Choice and Private Label Shares
5.4 Hand Care: Trend Drivers of Consumers' Product Choices

6 CONSUMPTION IMPACT: MARKET VALUATION
6.1 Skincare Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Skincare Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Skincare Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 RETAILER CHOICE, SWITCHING AND CATEGORY SHARE OF ORGANIZED RETAIL
7.1 Retailer Share by Volume of Organized Retail
7.1.1 Retailer Shares by Volume of Organized Retail in Skincare
7.2 Retail Share by Volume of Organized Retail - Hand Care

8 APPENDIX
8.1 About BRICdata
8.1.1 Areas of expertise
8.2 Methodology
8.3 Disclaimer

List of Table


Table 1: Volume Units for Skin Care Market
Table 2: Volume Units for the Skincare Market
Table 3: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 4: Brazil Survey Respondent Profile (weighted), 2011
Table 5: Brazil Skincare Market Value (BRL m) and Growth (Y-o-Y), 2006–16
Table 6: Brazil Skincare Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 7: Brazil Skincare Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size - 2016, by market value (BRL m)
Table 8: Brazil Skincare Market Value (BRL m) by Category, 2006–11
Table 9: Brazil Skincare Market Value (BRL m) by Category, 2011–16
Table 10: Brazil Skincare Market Value (USD m) by Category, 2006–11
Table 11: Brazil Skincare Market Value (USD m) by Category, 2011–16
Table 12: Brazil Skincare Market Value (BRL m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 13: Brazil Skincare Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 14: Brazil Hand Care Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Liters m)
Table 15: Brazil Hand Care Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size 2016, by Value (BRL m)
Table 16: Brazil Hand Care Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 17: Brazil Hand Care Consumption (Liters m) by Segments, 2006–11
Table 18: Brazil Hand Care Consumption (Liters m) by Segments, 2011–16
Table 19: Brazil Hand Care Market Value (BRL m) and Growth (Y-o-Y), 2006–16
Table 20: Brazil Hand Care Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 21: Brazil Hand Care Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16
Table 22: Brazil Hand Care Market Value (BRL m) by Segments, 2006–11
Table 23: Brazil Hand Care Market Value (BRL m) by Segments, 2011–16
Table 24: Brazil Hand Care Market Value (USD m) by Segments, 2006–11
Table 25: Brazil Hand Care Market Value (USD m) by Segments, 2011–16
Table 26: Brazil Mass Hand Care Market by Volume (Liters m), 2006–16
Table 27: Brazil Mass Hand Care Market by Value (BRL m), 2006–16
Table 28: Brazil Mass Hand Care Market by Value (USD m), 2006–16
Table 29: Brazil Premium Hand Care Market by Volume (Liters m), 2006–16
Table 30: Brazil Premium Hand Care Market by Value (BRL m), 2006–16
Table 31: Brazil Premium Hand Care Market by Value (USD m), 2006–16
Table 32: Brazil Hand Care Market Volume by Brands (Liters m), 2008–11
Table 33: Brazil Hand Care Market Value by Distribution Channel (BRL m), 2008–11
Table 34: Brazil Hand Care Market Value by Distribution Channel (USD m), 2008–11
Table 35: Brazil Skincare Value Share (%), by Age Groups, 2011
Table 36: Brazil Skincare Value Share (%), by Gender, 2011
Table 37: Brazil Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Table 38: Brazil Skincare Value Share (%) by Education Level Achieved Groups, 2011
Table 39: Brazil Skincare Value Share (%) by Wealth Groups, 2011
Table 40: Brazil Skincare Value Share (%) by Busy Lives Groups, 2011
Table 41: Brazil Hand Care Consumer Group Share (% market value), 2011
Table 42: Brazil Total Hand Care Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 43: Brazil Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 44: Brazil Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 45: Brazil Hand Care Consumer Profiles (% consumers by sub-group), 2011
Table 46: Brazil Hand Care Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Brazil, Hand Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Brazil Skincare Market Value (Brazilian Real million), by Category, 2011
Table 49: Brazil Skincare Market Value (US$ million), by Category, 2011
Table 50: Brazil Skincare Market Volume (Ltrs m), by Category, 2011
Table 51: Brazil Skincare Market Share (US$ million), by Category, 2011
Table 52: Brazil Skincare Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 53: Brazil Skincare Expenditure Per Capita (US$), by Category, 2011
Table 54: Brazil Skincare Expenditure Per Household (Brazilian Real), by Category
Table 55: Brazil Skincare Expenditure Per Household (US$), by Category
Table 56: Brazil Skincare Market Volume Share (Ltrs m), by Category, 2011
Table 57: Brazil Skincare Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 58: Brazil Skincare Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 59: Brazil Skincare Survey-tracked Retailer Shares by Volume Of Organized Retail (% of Ltrs m), 2011
Table 60: Brazil Hand Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Skincare Market Value (BRL m) and Growth (Y-o-Y), 2006–16
Figure 3: Brazil Skincare Market Dynamics, by Category, by Market Value 2006–16
Figure 4: Brazil Skincare Market Value (BRL m) by Category, 2006–16
Figure 5: Brazil Skincare Market Value (BRL m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 6: Brazil Hand Care Market Growth Dynamics (Volume Analysis), 2006–16
Figure 7: Hand Care Market Growth Dynamics by Value, 2006–16
Figure 8: Brazil Hand Care Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 9: Brazil Hand Care Consumption (Liters m) by Segments, 2006–16
Figure 10: Brazil Hand Care Market Value (BRL m) and Growth (Y-o-Y), 2006–16
Figure 11: Brazil Hand Care Average Consumer Price (BRL) and Growth (Y-o-Y), 2006–16
Figure 12: Brazil Hand Care Market Value (BRL m) by Segments, 2006–16
Figure 13: Brazil Mass Hand Care Market by Volume (Liters m), 2006–16
Figure 14: Brazil Mass Hand Care Market by Value (BRL m), 2006–16
Figure 15: Brazil Premium Hand Care Market by Volume (Liters m), 2006–16
Figure 16: Brazil Premium Hand Care Market by Value (BRL m), 2006–16
Figure 17: Brazil Hand Care Market Volume by Brands (Liters m), 2008–11
Figure 18: Brazil Hand Care Market Value by Distribution Channel (BRL m), 2008–11
Figure 19: Brazil Skincare Value Share (%), by Age Groups, 2011
Figure 20: Brazil Skincare Value Share (%), by Gender, 2011
Figure 21: Brazil Skincare Value Share (%), by Urban and Rural Dwellers, 2011
Figure 22: Brazil Skincare Value Share (%) by Education Level Achieved Groups, 2011
Figure 23: Brazil Skincare Value Share (%) by Wealth Groups, 2011
Figure 24: Brazil Skincare Value Share (%) by Busy Lives Groups, 2011
Figure 25: Brazil Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 26: Brazil Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 27: Brazil Skincare Market Share (US$ million), by Category, 2011
Figure 28: Brazil Skincare Expenditure Per Capita (US$), by Category, 2011
Figure 29: Brazil Skincare Expenditure Per Household (US$), by Category
Figure 30: Brazil Skincare Survey-tracked Retailer Shares by Volume Of Organized Retail (% of Ltrs m), 2011
Figure 31: Brazil Hand Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011

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