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Consumer and Market Insights: Wine Market in South Korea

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Published Date : Jul 2015

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No. of Pages : 56 Pages

The Consumer and Market Insights: Wine Market in South Korea report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
South Koreas steady economy, young population, rising disposable income makes it an ideal choice for consumer packaged goods. Wine consumption in South Korea is forecast to register growth at a CAGR of 13.2% during 2014-2019.

Sparkling Wine is the fastest growth category, registering a CAGR of 22.6% during 2009-2019

The South Korean Wine market is highly competitive and is led by players such as Andre Clouet Wines, Duegradinv Wines and F.W. Langguth Erben Gmbh & Co.

South Korea Wine market grew by 12.8% in value terms and 11.5% in volume terms during 2013-2014. The alcoholic beverages and tobacco price inflation stood at -0.2%.Due to this reason high-income consumers prefer premium brands in South Korean Wine market

South Korea has a large proportion of young adult and middle aged consumers who increasingly prefer Wine over other alcoholic drinks as it is considered to be a more sophisticated beverage choice.

Premium Wine is gaining popularity as an appreciation for taste and quality. The Dom Perignon 2002 vintage Wine is a premium quality Wine from France and sold by Dure Co. Ltd in South Korea. The vintage Wine is made using Pinot Noir and Chardonnay grape varieties and will appeal to quality seeking consumers.

Stopper closure type packaging will register a growth of 11.4% CAGR during 2014-2019.

The report on the Wine sector in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Consumer level trends: Top four consumer trends which influence prepared meals consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Report introduction and definitions
Market Overview
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market value and volume for the South Korea Wine market
Historical and projected consumption in the South Korea Wine market
Degree of trade up/down-trade in the South Korea Wine market
Market volume of South Korea Wine by category
Historical and project market value of South Korea Wine by category
Winners and losers in the South Korea Wine market
Segment share of the category and change in market share in the South Korea Wine market
Category level pricing in the South Korea Wine market
Retailer and packaging
Leading retailers in the South Korea food market
Leading distribution channels in the South Korea Wine market
Leading distribution channels by category in the South Korea Wine market
South Korea Wine market by type of packaging
South Korea Wine market by type of packaging closure/outer
South Korea Wine market by type of packaging, forecasted
Private label performance compared to national brands in the South Korea Wine market
Leading companies in the South Korea Wine market by category
Leading brands in the South Korea Wine market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the South Korea Wine market
How the trend is influencing consumption in the South Korea Wine market
How to target the trend in the South Korea Wine market
How the trend will evolve in the South Korea Wine market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the South Korea Wine market
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

List of Tables
Table 1: Country indicators overall beverages value and volume, 2014
Table 2: Market value analysis in KRW and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (KRW) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (KRW, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall beverages, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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