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Consumer and Market Insights: Wine Market in Portugal

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Published Date : May 2015

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No. of Pages : 43 Pages

This report brings together consumer insight and market data to provide a comprehensive brief of Portugal’s Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

  • The Portugal Wine market is forecast to decline in both value and volume terms during 2014-2019.
  • The Still Wine category is the largest in terms of value and volume consumption in the Egyptian Wine market.
  • Hypermarkets & Supermarkets is the leading distribution channel for all categories in Portugal’s Wine market.
  • Glass is the predominantly used packaging material in the Wine market.


The Wine market in Portugal is forecast to decline in both value and volume terms during 2014-2019 following economic turmoil in the country. Still Wine is the largest category by value while Red wine is the most consumed Wine type in Portugal. Fortified Wine is the only category that will register positive growth in both value and volume terms.

Reasons To Buy

This overview of the consumer and market dynamics of Portugal’s Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Brand Share

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