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Consumer and Market Insights: Wine in South Korea

Published By :

GlobalData

Published Date : Feb 2017

Category :

Wine

No. of Pages : 67 Pages

Summary
The Wine market in South Korea is forecast to grow at a CAGR of 13.3%, in value terms during 2015-2020. Among all categories, Sparkling Wine category is expected to register the fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel. Dom Perignon and Duegradi are the leading brands in the South Korean Wine Market. Imported Wine will still dominate the South Korean Wine market.

Key Findings
- The Wine market in South Korea is forecast to grow at a CAGR of 13.3% in value terms during 2015-2020
- South Korea's consumers are opting for value for money products in the Wine market
- The Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020
- Hypermarkets & Supermarkets is the leading distribution channel in South Korea's Wine market
- The use of Glass as packaging material is forecast to grow at a CAGR of 12.0% during 2015-2020

Synopsis
The Wine market in South Korea is forecast to grow at a CAGR of 13.3%, in value terms during 2015-2020. Among all categories, Sparkling Wine category is expected to register the fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel. Dom Perignon and Duegradi are the leading brands in the South Korean Wine Market. Imported Wine will still dominate the South Korean Wine market.

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Access to analysis on products launched in the market
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for South Korea's Wine market
- Impact of exchange rate fluctuations on South Korea's Wine market
- Degree of trade up/down in South Korea's Wine market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in South Korea's Wine & Spirits market
- Leading distribution channels (volume terms) in South Korea's Wine market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category

Packaging
- Wine market by type of packaging material/container (in volume terms)
- Wine market by type of packaging closure/outer (in volume terms)
- Wine market by type of packaging, forecast(in volume terms)

Consumer trend analysis
- GlobalDatas consumer trend framework and explanation of the sub-trends
- For key trends in South Korea's Wine market:
- How the trend is influencing consumption in South Korea's Wine market
- How to target the trend in South Korea's Wine market
- How the trend will evolve in South Korea's Wine market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Wine market in the future

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About GlobalData

List of Tables
Table 1: Market value analysis in KRW and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to KRW
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Wine market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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