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Consumer and Market Insights: Wine in Egypt

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Published Date : Aug 2016

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No. of Pages : 43 Pages

Egypts Wine market is forecast to grow in both value and volume terms during 2015-2020. However, the market will decline in US$ terms owing to the depreciation of EGP against US$ during the same period. The Still Wine category has the largest volume share in 2015 and is also forecast to witness the fastest volume growth during 2015-2020. On-trade transactions account for the highest distribution share in the Wine market.

Key Findings
The Wine market in Egypt is forecast to register a CAGR of 3.5% during 2015-2020.

The Still Wine category is forecast to register the fastest volume growth.

The Port Wine segment is expected to gain share growth within the Fortified Wine category.

On-trade transaction account for highest distribution share across categories in Egypt's Wine market.

Canadeans Consumer and Market Insights report on the Wine market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents

Report Scope

Country Context

Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for Egypt's Wine market
Impact of exchange rate fluctuations on Egypts Wine market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing

Retail Landscape and Key Distribution Channels

Leading distribution channels (value terms) in Egypt's Wine market
Leading distribution channels ((value terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category


Wine market by type of packaging material/container (in volume terms)
Wine market by type of packaging closure (in volume terms)
Wine market by type of packaging, forecast(in volume terms)


Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

List of Tables
Table 1: Market value analysis in EGP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EGP
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per kg comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Wine market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Packaging analysis key packaging material, container, closure type, 2015
Figure 12: Growth in key packaging material, container, closure, 2015-2020

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