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Consumer and Market Insights: Spirits Market in Netherlands

Published By :


Published Date : Oct 2015

Category :

Alcoholic Beverages

No. of Pages : 61 Pages

The Netherlands Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Whiskey category will have the largest volume share as well as will be the fastest growing category during 2014-2019. The rising economic growth is translating into higher disposable income of the Dutch consumers, who are trading up for higher quality and premium Spirits. More consumers are switching to cocktails, and experimenting with flavored Spirits and new combinations to create unique drinks. For instance, Mint with Orange/Vanilla flavored Vodka often appeals to adventurous consumers.

Key Findings
Improving economic conditions and stable prices are creating growth opportunities in the Spirits market in the Netherlands.

The Dutch Spirits market grew at a CAGR of 4.2% during 2009-2014 and is forecast to grow at a higher CAGR of 3.6% during the period 2014-2019.

The Whiskey category accounted for the largest value with 38.9% share in the Spirits market in 2014. It will also register the fastest growth during 2014-2019.

Hypermarkets and Supermarkets is the leading distribution channel in the Dutch Wines & Spirits market.

To cater to indulgence seeking consumers, Spirits manufacturers are infusing variety of herbs, spices and fruit flavors to please the palate, and offer different textures to their Spirits.

The online distribution channel offering more choices, convenience and better value compared to conventional channels is expected to be growing point of purchase area.

Canadeans Consumer and Market Insights report on the Spirits market in Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Whiskey, Rum, Vodka, Liqueurs, Specialty Spirits, Gin & Genever and Tequila & Mezcal categories , with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Spirits & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence prepared meals consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Report introduction and definitions
Market Overview
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market value and volume for the Netherlands Spirits market
Historical and projected consumption in the Netherlands Spirits market
Degree of trade up/down-trade in the Netherlands Spirits market
Market volume of Netherlands Spirits by category
Historical and project market value of Netherlands Spirits by category
Winners and losers in the Netherlands Spirits market
Segment share of the category and change in market share in the Netherlands Spirits market
Category level pricing in the Netherlands Spirits market
Retailer and packaging
Leading retailers in the Netherlands food market
Leading distribution channels in the Netherlands Spirits market
Leading distribution channels by category in the Netherlands Spirits market
Netherlands Spirits market by type of packaging
Netherlands Spirits market by type of packaging closure/outer
Netherlands Spirits market by type of packaging, forecasted
Private label performance compared to national brands in the Netherlands Spirits market
Leading companies in the Netherlands Spirits market by category
Leading brands in the Netherlands Spirits market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Netherlands Spirits market
How the trend is influencing consumption in the Netherlands Spirits market
How to target the trend in the Netherlands Spirits market
How the trend will evolve in the Netherlands Spirits market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Netherlands Spirits market
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

List of Tables
Table 1: Country indicators overall alcoholic drinks value and volume, 2014
Table 2: Market value analysis in EUR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (EUR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall alcoholic drinks, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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