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Consumer and Market Insights: Spirits Market in China

Published By :


Published Date : Feb 2016

Category :

Alcoholic Beverages

No. of Pages : 55 Pages

The Spirits market in China will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Specialty Spirits is the largest category, while Tequila & Mezcal is forecast to register fastest growth in value as well as volume terms during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel in the Chinese Spirits market.

Key Findings

  • The Spirits market in China will register strong growth in value terms during 2015-2019

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for Chinese Spirits market
  • Historic and forecast consumption in China’s Spirits market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in China’s Spirits market
  • Leading distribution channels (value terms) in China’s market
  • Leading distribution channels (value terms) by category Packaging
  • Spirits market by type of packaging material/container (in volume terms)
  • Spirits market by type of packaging closure/outer (in volume terms)
  • Spirits market by type of packaging, forecasted (in volume terms)

Brand and Private Label Share

  • Penetration of private label by categories in China's Spirits market
  • Private label growth (in value terms) compared to brands
  • Market share of leading brands (in value terms) by category


  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Channel definitions
  • Methodology
  • • About Canadean

List of Table

Table 1: Market value analysis in CNY and US$, 2009-2019     
Table 2: Market volume growth analysis, 2015-2019     
Table 3: Average prices (CNY and US$) by category, 2015     
Table 4: Segment level analysis by category, 2015     
Table 5: Leading retailers       
Table 6: Leading brands by category, 2014

List of Chart

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)  
Figure 2: Market value (CNY, US$) and volume analysis, 2010-2019    
Figure 3: Market volume share analysis by categories, 2015     
Figure 4: Growth analysis by category, 2009-2019      
Figure 5: Change in market share by category, 2015-2019     
Figure 6: Leading distribution channels, overall Wine & Spirits, 2011-2013     
Figure 7: Leading distribution channels by category, 2014      
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015   Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019    
Figure 10: Private label penetration by categories, 2014      
Figure 11: Private label and brand share growth, 2011-2014      
Figure 12: Brand share analysis by categories, 2014"

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