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Consumer and Market Insights: Skincare in the Philippines

Published By :

Canadean

Published Date : Mar 2016

Category :

Skincare

No. of Pages : 74 Pages

Summary
The Philippines Skincare market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Facial Care category has the largest volume share and is also projected to witness fastest growth during 2015-2020. Improving employment levels is leading to increased demand for long-lasting and fast-acting Skincare products. Demand for male-specific Skincare products will rise in future as an increasing number of Filipino men are focusing on their appearance.

Key Findings
Among all five categories analyzed, the Facial Care is the leading value category with 88.2% share by value in the Filipino Skincare market.

Buying behaviour of the Filipino consumers is inclined toward value for money products in the Skincare market.

Unilever PLC is the market leader in the Filipino Skincare market.

Hypermarkets & Supermarkets is the leading distribution channel in the Filipino Skincare market.

Image Consciousness and Time Scarcity are the major trends that are driving the Filipino Skincare market.

Increasing appearance consciousness among Men in the Philippines will drive demand for men-specific Skincare products in the Filipino Skincare market.

Synopsis
Canadeans Consumer and Market Insights report on the Skincare market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Tub, and others

Consumer level trends: Top four consumer trends which influence Skincare products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview
Value and volume analysis for the Philippines Skincare market
Historic and forecast consumption in the Philippines Skincare market
Degree of trade up/down in the Philippines Skincare market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
Leading retailers in the Philippines Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Philippines Skincare market
Leading distribution channels (value terms) by category

Packaging
Skincare market by type of packaging material/container (in volume terms)
Skincare market by type of packaging closure/outer (in volume terms)
Skincare market by type of packaging, forecast (in volume terms)

Brand Share
Market share of leading brands (in value terms) by category

Consumer trend analysis
Canadeans consumer trend framework and explanation of the Mega-trends
For key trends in the Filipino Skincare market
How the trend is influencing consumption in the Filipino Skincare market
How to target the trend in the Filipino Skincare market
How the trend will evolve in the Filipino Skincare market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption

Innovation examples
New products launched in the Filipino Skincare market

Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean

List of Tables
Table 1: Market value analysis in PHP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PHP
Table 4: Average prices (PHP and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

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