The Italys Skincare market is forecast to register growth in value as well as volume terms during 2015-2020. The Facial Care category will have the largest volume share as well as projected to witness fastest growth during 2015-2020. Products derived from natural and organic ingredients have become a popular trend in the Italian Skincare market as female shoppers consider that a beauty product "marketed as chemical-free or natural" is more trustworthy. Coming years will see the trend of Halal certified Skincare products, which is more pronounced in Asian countries, slowly moving to Italy.
Among all five Skincare categories analyzed, the Facial Care is the leading value category with 70.6% share by value in the Italian Skincare market.
Purchasing behavior of the Italian Consumers remains unchanged in the Skincare market due to low inflation.
Beiersdorf AG and LOreal Group are the market leaders in the Skincare market.
Health & Beauty Stores is the leading distribution channel of Skincare products in Italy.
Fresh, Natural & Pure and Simplicity are the leading consumer trends driving the Italian Skincare market.
Demand of private label Skincare products will gain momentum in the future.
Canadeans Consumer and Market Insights report on the Skincare market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others
Consumer level trends: Top four consumer trends which influence Skincare products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Value and volume analysis for the Italian Skincare market
Historic and forecast consumption in the Italian Skincare market
Degree of trade up/down in the Italian Skincare market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Italian Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Italian Skincare market
Leading distribution channels (value terms) by category
Skincare market by type of packaging material/container (in volume terms)
Skincare market by type of packaging closure/outer (in volume terms)
Skincare market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Italian Skincare market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the Sub-trends
For key trends in the Italian Skincare market
How the trend is influencing consumption in the Italian Skincare market
How to target the trend in the Italian Skincare market
How the trend will evolve in the Italian Skincare market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
New products launched in the Italys Skincare market
Category value and volume data
Explanation of sub-trends
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015
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