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Consumer and Market Insights: Haircare in Mexico

Published By :

Canadean

Published Date : Jan 2017

Category :

Personal Care

No. of Pages : 57 Pages

Summary
Improving economy and a large young working population base will drive the Mexican Haircare market. The market is led by the Shampoo category, which is forecast to register fastest value growth during 2015-2020.Hypermarkets & Supermarkets is the leading distribution channel for Haircare products in the country. Rigid Plastics is the commonly used packaging material. L'Oreal S.A. and Procter & Gamble Company are the leading players in the market.

Key Findings
- The Haircare market in Mexico is forecast to grow at a CAGR of 5.1% in value terms during 2015-2020
- Purchasing patterns of Mexican consumers remains unchanged in the Haircare market
- Drug Stores & Pharmacies is the leading distribution channel in the Hair Loss Treatments category
- Caprice and Xtreme are the leading brands in the Shampoo category
- Flip/Snap Top is the commonly used closure type in the Mexican Haircare market


Synopsis
Consumer and Market Insights report on the Haircare market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal,Glass; container data for: Bottle, Tube, Aerosol,Tub, and others


ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Mexican Haircare market
- Impact of exchange rate fluctuations on the Mexican Haircare market
- Degree of trade up/down in the Mexican Haircaremarket
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Mexican Cosmetics & Toiletries market
- Leading distribution channels (value terms) in the Mexican Haircare market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category.

Packaging
- Haircare market by type of packaging material/container (volume in million pack units)
- Haircare market by type of packaging closure/outer (volume in million pack units)
- Haircare market by type of packaging, forecast (volume in million pack units)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer

List of Tables
Table 1: Market value analysis in MXN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to MXN
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 9: Leading distribution channels, overall Haircare market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value), 2015Figure 12: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

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