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Consumer and Market Insights: Fragrances Market in Greece

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Published Date : Sep 2015

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No. of Pages : 44 Pages

Market maturity and the economic downturn, is leading to rationalization of product purchases in consumer packaged goods market in Greece. The Fragrances market in Greece is forecast to register marginally higher growth in value and volume terms during 2014-2019 than 2009-2014 and was led by the Female Fragrances category in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel in the Greek Cosmetics & Toiletries market followed by Health & Beauty Stores.

Key Findings
The Fragrances market in Greece grew at a CAGR of 1.9% during 2009-2014.

The Female Fragrances category has the highest volume share in the Greek Fragrances market.

The Female Fragrances category will gain market share during 2014-2019.

Health & Beauty Stores is the leading distribution channel across categories of Fragrances in Greece.

Ck One is the leading brand in the Unisex Fragrances category.

Canadeans Consumer and Market Insights in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Report Scope
Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market Overview
Market value and volume for the Greece Fragrances market
Historical and projected consumption in the Greece Fragrances market
Degree of trade up/down-trade in the Greece Fragrances market
Market volume of Greece Fragrances by category
Historical and project market value of Greece Fragrances by category
Winners and losers in the Greece Fragrances market
Average category level pricing in the Greece Fragrances market
Segment share of the category and change in market share in the Greece Fragrances market
Retail Landscape and Key Distribution Channels
Leading retailers in the Greece food market
Leading distribution channels in the Greece Fragrances market
Leading distribution channels by category in the Greece Fragrances market
Greece Fragrances market by type of packaging
Greece Fragrances market by type of packaging closure/outer
Greece Fragrances market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Greece Fragrances market
Private label performance compare to national brands in the Greece Fragrances market
Leading brands in the Greece Fragrances market by category
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

List of Tables
Table 1: Country indicators overall cosmetics & toiletries value and volume, 2014
Table 2: Market value analysis in EUR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (EUR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall cosmetics & toiletries, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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