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Consumer and Market Insights: Fragrances Market in Chile

Published By :

Canadean

Published Date : Aug 2015

Category :

Fragrances

No. of Pages : 46 Pages

Summary
The Fragrances market in Chile is forecast to register high growth in value and volume terms during 2014-2019, owing to the large percentage of young population and rising disposable income. Female Fragrances is the leading category by value and is also forecast to register fastest growth during 2014-2019. Drug stores & Pharmacies is the leading distribution channel for the Fragrances market followed by Department Stores and Hypermarkets & Supermarkets.

Key Findings
The Fragrances market in Chile is forecast to register growth at a CAGR of 10.5% during 2014-2019 supported by high disposable income and large percentage of young population

Female Fragrances is the largest category ahead of Male Fragrances and Unisex Fragrances in terms of value and volume and is forecast to be the fastest growing category

Glass is the most predominantly used packaging material and is forecast to grow at a CAGR of 5.7% during 2014-2019

International players such as Avon, Esika, Calvin Klein Ck One, have a major presence in the Chilean Fragrances market

Drug stores & Pharmacies is the leading distribution channel for Fragrances and accounted for 23.7% market share while sales through Hypermarkets& Supermarkets registered the fastest growth during 2011-2014

Synopsis
Canadeans Consumer and Market Insights report on the Fragrance sector in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Convenience Stores and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market value and volume for the Chile Fragrances market
Historical and projected sales in the Chile Fragrances market
Degree of trade up/down-trade in the Chile Fragrances market
Comparison of Chile Fragrances market compared to other key countries
Market volume of Chile Fragrances by category
Historical and project market value of Chile Fragrances by category
Winners and losers in the Chile Fragrances market
Segment share of the category and change in market share in the Chile Fragrances market
Penetration of private label, by categories, in the Chile Fragrances market
Private label performance compare to national brands in the Chile Fragrances market
Leading companies in the Chile Fragrances market by category
Leading brands in the Chile Fragrances market by category
Retailer and packaging
Leading retailers in the Chile food market
Leading distribution channels in the Chile Fragrances market
Leading distribution channels by category in the Chile Fragrances market
Chile Fragrances market by type of packaging
Chile Fragrances market by type of packaging closure/outer
Chile Fragrances market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Chile Fragrances market
Private Label consumption occasions by age and gender in the Chile Fragrances market
Under/Over-consumption levels in the Chile Fragrances market by gender and age
Consumption frequency by type of consumer in the Chile Fragrances market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Chile Fragrances market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Chile Fragrances market
Market volume of the Chile Fragrances market by category and trend
For leading trends in the Chile Fragrances market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Chile Fragrances market
How to target the trend in the Chile Fragrances market
How the trend will evolve in the Chile Fragrances market
Innovation examples
New product examples launched in the Chile Fragrances market
New product examples launched in the global Fragrances market
Actions and Recommendations
How to successfully target key trends in the Chile Fragrances market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List of Tables
Table 1: Country indicators overall cosmetics & toiletries value and volume, 2014
Table 2: Market value analysis in CLP and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (CLP) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (CLP, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall cosmetics & toiletries, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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