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Consumer and Market Insights: Fish & Seafood in the Philippines

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Published Date : Mar 2016

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No. of Pages : 69 Pages

The Philippines Fish & Seafood is forecast to register strong growth in value as well as volume terms during 2015-2020. The Fresh Fish & Seafood (Counter) category has the largest volume share, while the Frozen Fish & Seafood category is forecast to register fastest growth during 2015-2020. Value-for-money Fish & Seafood products such as private-labels are in good demand as a many Filipino consumers fall under the lower and middle income groups. Halal-certified Fish & Seafood products will gain popularity even among non-Muslim consumers as they are perceived to be of high-quality.

Key Findings
Growing economy and presence of a large young population base is driving the consumer packaged goods market in the Philippines.

The Fish & Seafood market is led by the Chilled Raw Packaged Fish & Seafood Processed category in value terms.

The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020

Time Scarcity and Personalized Health are the major consumer trends driving the growth of Fish & Seafood market in the Philippines.

Halal-certified Fish & Seafood products will gain demand in future in the country.

Canadeans Consumer and Market Insights report on the Fish & Seafood market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents

Report Scope

Country Context

Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Philippines Fish & Seafood market
Historic and forecast consumption in the Philippines Fish & Seafood market
Degree of trade up/down in the Philippines Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Philippines Food market
Leading distribution channels (value terms) in the Philippines Fish & Seafood market
Leading distribution channels (value terms) by category


Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)Brand Share
Market share of leading brands (in value terms) by category

Consumer trend analysis
Canadeansconsumer trend framework and explanation of the Sub-trends
For key trends in the Filipino Fish & Seafood market
How the trend is influencing consumption in the Filipino Fish & Seafood market
How to target the trend in the Filipino Fish & Seafood market
How the trend will evolve in the Filipino Fish & Seafood market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption

Product examples
Examples of products launched in the Philippines Fish & Seafood market


Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
About Canadean

List of Tables
Table 1: Market value analysis in PHP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PHP
Table 4: Average prices (PHP and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

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