The Bulgarian Fish & Seafood market is led by the Fresh Fish & Seafood category in both value and volume terms as on 2015. The Frozen Fish & Seafood category is projected to witness fastest growth during 2015-2020. Food & Drinks Specialists is the leading distribution channel for Fish & Seafood products.
Among the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020.
Fresh Fish & Seafood (Counter) is the leading category with 34.1% share by value in the overall Fish & Seafood market in Bulgaria as on 2015.
The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020.
Food & Drinks Specialists is the leading distribution channel for the overall Fish & Seafood distribution in Bulgaria.
Canadeans Consumer and Market Insights report on the Fish & Seafood market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Bag/Sachet, Can-Food, Tray, and others
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Value and volume analysis for the BulgarianFish & Seafood market
Historic and forecast consumption in the BulgarianFish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Bulgarian Food market
Leading distribution channels (value terms) in the Bulgarian Fish & Seafood market
Leading distribution channels (value terms) by category
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Market share of leading brands (in value terms) by category
Category value and volume data
List of Tables
Table 1: Market value analysis in BGN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BGN
Table 4: Average prices (BGN and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015
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