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Competing for a Share of Sustainability Expenditure in the Packaging Industry 2010-2012: Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impact on Profitability

Published By :

ICD Research

Published Date : Nov 2010

Category :

Advertising and Marketing

No. of Pages : 180 Pages


Competing for a Share of Sustainability Expenditure in the Packaging Industry 2010-2012: Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impact on Profitability is a new report by ICD research that analyzes how defense industry buyers perceive sustainability; specific procurement strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; sustainable procurement budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading purchase decision makers. In addition, this report explores both buyer and supplier expectations of profitability as the industry progresses into 2011, and reveals the stakeholders responsible for sustainability-related decisions. 

Scope

  • The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • Opinions and forward looking statements on sustainability management of over 113 industry executives are captured in our in-depth survey, of which 60% represent Directors, C-levels & Departmental Heads 
  • Analysis of buyer spend on sustainability, sustainable procurement practices and post recession industry developments
  • Key topics include suppliers annual and green marketing budgets, post recession spending trends and modifications, customer acceptance of green initiatives marketing, and how sustainability might influence future business and profitability
  • In the report suppliers identify whether green marketing is more effective than traditional marketing while industry players predict customer spending patterns on sustainability for the next 12-24 months
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons To Buy

  • Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers
  • Identify the specific green marketing channels your competitors are using to win business 
  • Better promote your business by aligning your capabilities and business practices with your customers changing sustainability needs
  • Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues
  • Understand post recession modifications to sustainability initiatives to formulate company policies
Key Highlights

  • Cost savings, attracting new customers and positive outcomes for the environment are major drivers influencing sustainability efforts in the packaging industry.
  • Post recession some 71% of industry players are looking to increase their sustainability budget over the next 12 months, with only 29% looking to decrease it.
  • Some 32% of companies in packaging industry consider green marketing to be more effective than traditional marketing, whereas only 13% consider it to be less effective.
Table Of Content

Chapter 1: Executive Summary

Chapter 2: Introduction
Heading: Profile Of Survey Respondents

Chapter 3: Sustainability In The Packaging Industry
Heading: What sustainability means to the packaging industry
Heading: Leaders of sustainability in the packaging industry
Heading: Implementation of sustainability practices in the packaging industry
Heading: The drivers of sustainability in the packaging industry

Chapter 4: How The Economic Downturn Has Affected Sustainability Initiatives In The Packaging Industry
Heading: The importance of sustainability after the recession
Heading: Post recession spending trends
Heading: Post recession modifications to sustainability initiatives
Heading: Leading concerns in the effective implementation of sustainable practices

Chapter 5: Demand For Sustainability In 2010-2012
Heading: How sustainability initiatives will impact future profitability
Heading: Customer demand for sustainable products and services: regional growth forecasts
Heading: Predictions of customer spend on sustainability
Heading: Customer acceptance of green initiatives
Heading: Important attributes of sustainable development in the value chain

Chapter 6: Sustainable packaging the way ahead
Heading: Key materials used for sustainable packaging
Heading: Essential selection criterion of sustainable packaging
Heading: Areas of improvement in the packaging supply chain
Heading: Sustainability reporting in the packaging industry
Heading: Companies yet to report sustainability

Chapter 7: Packaging industry marketing spend activity
Heading: Annual marketing budgets: 2010-2011
Heading: Green marketing budgets in the packaging industry
Heading: Key promotional channels

Chapter 8: Packaging industry green marketing dynamics
Heading: Is green marketing more effective than traditional marketing?
Heading: Major drivers of green marketing
Heading: Key steps of marketing green credentials

Chapter 9: Appendix

List of Table


Table 1: Count of global packaging industry survey respondents by company type (number of respondents), 2010 industry
Table 2: Buyer respondents by job role (% of buyer respondents), global packaging industry, 2010
Table 3: Buyer respondents by organizations global company turnover (% of buyer respondents), global packaging industry, 2010
Table 4: Buyer respondents by organizations total employee size (% of buyer respondents), global packaging industry, 2010
Table 5: Buyer respondents by region (% of buyer respondents), global packaging industry, 2010
Table 6: Supplier respondents by job role (% of supplier respondents), global packaging industry, 2010
Table 7: Supplier respondents by organizations global company turnover (% of supplier respondents), global packaging industry, 2010
Table 8: Supplier respondents by organization's total employee size (% of supplier respondents), global packaging industry, 2010
Table 9: Supplier respondents by region (% of supplier respondents), global packaging industry, 2010
Table 10: Perceptions of sustainability in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Table 11: Perceptions of sustainability in the global packaging industry (% of packaging supplier respondents), 2010-2011
Table 12: Perceptions of sustainability in the global packaging industry by company turnover: (% of all respondents), 2010-2011
Table 13: Regional variations: perceptions of sustainability in the global packaging industry (% of all respondents), 2010-2011
Table 14: Perceptions of sustainability in the global packaging industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 15: Champions of sustainability in the global packaging industry: packaged goods manufacturer / converter vs. packaging supplier (% of all respondents), 2010-2011
Table 16: Champions of sustainability in the global packaging industry by region: North America, Europe, Asia-Pacific, Rest of the World (% of all respondents), 2010-2011
Table 17: Champions of sustainability in the global packaging industry by company turnover (% of all respondents), 2010-2011
Table 18: Packaged goods manufacturer / converter: level of implementation of sustainability practices in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Table 19: Level of implementation of sustainability practices in the global packaging industry: (% of packaging supplier respondents), 2010-2011
Table 20: Drivers of sustainability practices in the global packaging industry: packaged goods manufacturer / converter vs packaging supplier (% of all respondents), 2010-2011
Table 21: Global packaging industry: the importance of sustainability after recession (% of packaged goods manufacturer / converter respondents), 2010-2011
Table 22: Packaging supplier: the importance of sustainability in the global packaging industry after recession (% of packaging supplier respondents), 2010-2011
Table 23: Regional variations: global packaging industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Table 24: Variations by company turnover: global packaging industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Table 25: Global packaging industry: senior level responses on the importance of sustainability after recession (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 26: Global packaging industry: post recession spending trends in sustainability: packaged goods manufacturer / converter (% of all buyer respondents), 2010-2011
Table 27: Global packaging industry: post recession spending trends in sustainability: packaged goods manufacturer / converter: all 'increase' / all 'decrease' / all 'no change' responses (% of all buyer respondents), 2010-2011
Table 28: Global packaging industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all respondents), 2010-2011
Table 29: Regional variations in the global packaging industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Table 30: Regional variations in the global packaging industry: post recession spending trends of companies who assign importance to sustainability after recession (% all respondents expecting increase in budget), 2010-2011
Table 31: Variations by company turnover in the global packaging industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Table 32: Variations by employee size in the global packaging industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Table 33: Post recession spending trends of companies who assign importance to sustainability after recession, global packaging industry (% all respondents expecting increase in budget), 2010-2011
Table 34: How sustainability initiatives have changed in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Table 35: Packaging supplier: how sustainability initiatives have changed in the global packaging industry (% of packaging supplier respondents), 2010-2011
Table 36: How sustainability initiatives have changed in the global packaging industry by companies assigning higher importance to sustainability after recession: ('in the process of implementing' and 'implemented' responses), 2010-2011
Table 37: Global packaging industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011
Table 38: Global packaging industry: leading concerns in the effective implementation of sustainable practices: regional variations (% of all respondents), 2010-2011
Table 39: Global packaging industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover(% of all respondents), 2010-2011
Table 40: How sustainability initiatives will impact future profitability in the global packaging industry: packaged goods manufacturer / converter (% of all buyer respondents), 2010- 2012
Table 41: How sustainability initiatives will impact future profitability in the global packaging industry: buyers vs. suppliers (% of all buyer respondents), 2010- 2012
Table 42: Regional variations of how sustainability initiatives will impact future profitability in the global packaging industry (% of all respondents), 2010-2012
Table 43: How sustainability initiatives will impact future profitability in the global packaging industry by company turnover (% of all respondents), 2010-2012
Table 44: How sustainability initiatives will impact future profitability in the global packaging industry by employee size (% of all respondents), 2010-2012
Table 45: Packaged goods manufacturer / converter: forecast growth in customer demand for sustainability by country (packaged goods manufacturer / converter respondents), 2010-2012
Table 46: Packaging supplier: forecast growth in customer demand for sustainability by country (packaging supplier respondents), 2010-2012
Table 47: Predictions of customer spend on sustainability in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Table 48: Predictions of customer spend on sustainability in the global packaging industry (% of packaging supplier respondents), 2010-2011
Table 49: Predictions of customer spend on sustainability in the global packaging industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 50: Anticipated level of customer acceptance of green initiatives in the global packaging industry: (% of all respondents), 2010-2011
Table 51: Buyer vs. supplier comparison: anticipated level of customer acceptance of green initiatives in the global packaging industry (% of all respondents), 2010-2011
Table 52: Senior level respondents: anticipated level of customer acceptance of green initiatives in the global packaging industry (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2012
Table 53: Packaged goods manufacturer / converter: important attributes of sustainable development in the value chain, global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Table 54: Packaging supplier: important attributes of sustainable development in the value chain, global packaging industry (% of packaging supplier respondents), 2010-2011
Table 55: Packaged goods manufacturer / converter: key materials for sustainable packaging (% of packaged goods manufacturer / converter respondents), global packaging industry, 2010-2011
Table 56: Packaging supplier: key materials for sustainable packaging (% of packaged goods manufacturer / converter respondents), global packaging industry, 2010-2011
Table 57: Buyer vs. supplier comparison: key materials for sustainable packaging (% of all respondents), global packaging industry, 2010-2011
Table 58: Essential selection criterion of sustainable packaging: packaged goods manufacturer / converter vs packaging supplier (% of all respondents), 2010-2011
Table 59: Essential selection criterion of sustainable packaging: regional variations (% of all respondents), 2010-2011
Table 60: Essential selection criterion of sustainable packaging: variations by company size (% of all respondents), 2010-2011
Table 61: Essential selection criterion of sustainable packaging: variations by employee size (% of all respondents), 2010-2011
Table 62: Improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011
Table 63: Improvement areas in the packaging supply chain: packaged goods manufacturer / converter vs packaging supplier (% of all respondents), global packaging industry, 2010-2011
Table 64: Regional variations: improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011
Table 65: Variations by company turnover: improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011
Table 66: Effective reporting of sustainability practices: packaged goods manufacturer / converter vs. packaging supplier (% of all respondents), global packaging industry, 2010-2011
Table 67: Regional variations: effective reporting of sustainability practices (% of all respondents), global packaging industry, 2010-2011
Table 68: Variations by company turnover: effective reporting of sustainability practices (% of all respondents), global packaging industry, 2010-2011
Table 69: Plans of effective reporting of sustainability practices: packaged goods manufacturer / converter vs. packaging supplier (% of all respondents), global packaging industry, 2010-2011
Table 70: Regional variations: plans of effective reporting of sustainability practices (% of all respondents), global packaging industry, 2010-2011
Table 71: Variations by company turnover: plans of effective reporting of sustainability practices (% of all respondents), global packaging industry, 2010-2011
Table 72: Annual marketing budgets in US$ in the global packaging industry (% of all supplier respondents), 2010-2011
Table 73: Annual marketing budgets in US$ in the global packaging industry by region (% of all supplier respondents), 2010-2011
Table 74: Annual marketing budgets in US$ in the global packaging industry by company turnover (% of all supplier respondents), 2010-2011
Table 75: Annual marketing budgets in US$ in the global packaging industry by employee size (% of all supplier respondents), 2010-2011
Table 76: Earmarked budget for green marketing (% of all supplier respondents), global packaging industry, 2010-2011
Table 77: Regional variations in green marketing budgets (% of all supplier respondents), global packaging industry, 2010-2011
Table 78: Variations in green marketing budgets by decision making authority (% of all supplier respondents), global packaging industry, 2010-2011
Table 80: Packaging suppliers: global packaging industry: key promotional channels (% of all supplier respondents), 2010-2011
Table 81: Regional variations: global packaging industry: key promotional channels (% of all supplier respondents), 2010-2011
Table 82: Company turnover variations: key promotional channels (% of all supplier respondents): global packaging industry, 2010-2011
Table 83: Variations by decision making authority: key promotional channels (% of all supplier respondents): global packaging industry, 2010-2011
Table 84: Green marketing vs. traditional marketing: global packaging industry (% of all supplier respondents), 2010-2011
Table 85: Regional variations: green marketing vs. traditional marketing, global packaging industry (% of all supplier respondents), 2010-2011
Table 86: Company turnover variations: green marketing vs. traditional marketing, global packaging industry (% of all supplier respondents), 2010-2011
Table 87: Senior level respondents: green marketing vs. traditional marketing, global packaging industry (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 88: Green marketing drivers: packaging suppliers (% of all supplier respondents), global packaging industry, 2010-2011
Table 89: Regional variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Table 90: Company turnover variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Table 91: Employee size variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Table 92: Variations by decision making authority: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Table 93: Packaging suppliers: marketing green credentials (% of all supplier respondents), global packaging industry, 2010-2011
Table 94: Regional variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Table 95: Company turnover variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Table 96: Senior level respondents: green marketing drivers, global packaging industry (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 97: Full survey results closed questions

List of Chart


Figure 1: Perceptions of sustainability in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Figure 2: Perceptions of sustainability in the global packaging industry (% of packaging supplier respondents), 2010-2011
Figure 3: Perceptions of sustainability in the global packaging industry by company turnover: (% of all respondents), 2010-2011
Figure 4: Regional variations: perceptions of sustainability in the global packaging industry (% of all respondents), 2010-2011
Figure 5: Perceptions of sustainability in the global packaging industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Figure 6: Champions of sustainability in the global packaging industry: packaged goods manufacturer / converter vs. packaging supplier (% of all respondents), 2010-2011
Figure 7: Champions of sustainability in the global packaging industry by region: North America, Europe, Asia-Pacific, Rest of the World (% of all respondents), 2010-2011
Figure 8: Champions of sustainability in the global packaging industry by company turnover (% of all respondents), 2010-2011
Figure 9: Packaged goods manufacturer / converter: level of implementation of sustainability practices in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Figure 10: Level of implementation of sustainability practices in the global packaging industry: (% of packaging supplier respondents), 2010-2011
Figure 11: Regional variations: level of implementation of sustainability practices in the global packaging industry (% of 'in the process of implementing' and 'implemented' combined respondents), 2010-2011
Figure 12: Variations by company turnover: level of implementation of sustainability practices in the global packaging industry (% of 'in the process of implementing' and 'implemented' respondents), 2010-2011
Figure 13: Drivers of sustainability practices in the global packaging industry: buyer vs. supplier comparison (all respondents), 2010-2011
Figure 14: Drivers of sustainability practices in the global packaging industry: packaged goods manufacturer / converter vs packaging supplier (all respondents), 2010-2011
Figure 15: Regional variations: high influence drivers of sustainability practices in the global packaging industry (% of high influence respondents), 2010-2011
Figure 16: Variations by company turnover: high influence drivers of sustainability practices in the global packaging industry (% of high influence respondents), 2010-2011
Figure 17: Global packaging industry: the importance of sustainability after recession (% of packaged goods manufacturer / converter respondents), 2010-2011
Figure 18: Packaging supplier: the importance of sustainability in the global packaging industry after recession (% of packaging supplier respondents), 2010-2011
Figure 19: Regional variations: global packaging industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Figure 20: Variations by company turnover: global packaging industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Figure 21: Global packaging industry: post recession spending trends in sustainability: packaged goods manufacturer / converter (% of all buyer respondents), 2010-2011
Figure 22: Global packaging industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all respondents), 2010-2011
Figure 23: Regional variations in the global packaging industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Figure 24: Variations by company turnover in the global packaging industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Figure 25: Variations by employee size in the global packaging industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Figure 26: How sustainability initiatives have changed in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Figure 27: Packaging supplier: how sustainability initiatives have changed in the global packaging industry (% of packaging supplier respondents), 2010-2011
Figure 28: How sustainability initiatives have changed in the global packaging industry by region: North America, Europe, Asia Pacific, Rest of the World ('in the process of implementing' and 'implemented' responses combined), 2010-2011
Figure 29: How sustainability initiatives have changed in the global packaging industry by company turnover: ('in the process of implementing' and 'implemented' responses combined), 2010-2011
Figure 30: Global packaging industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011
Figure 31: Global packaging industry: leading concerns in the effective implementation of sustainable practices: regional variations (% of all respondents), 2010-2011
Figure 32: Global packaging industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover(% of all respondents), 2010-2011
Figure 33: How sustainability initiatives will impact future profitability in the global packaging industry: packaged goods manufacturer / converter (% of all buyer respondents), 2010- 2012
Figure 34: How sustainability initiatives will impact future profitability in the global packaging industry: buyers vs. suppliers (% of all buyer respondents), 2010- 2012
Figure 35: Packaged goods manufacturer / converter: forecast growth in customer demand for sustainability by country (packaged goods manufacturer / converter respondents), 2010-2012
Figure 36: Packaging supplier: forecast growth in customer demand for sustainability by country (packaging supplier respondents), 2010-2012
Figure 37: Predictions of customer spend on sustainability in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Figure 38: Predictions of customer spend on sustainability in the global packaging industry (% of packaging supplier respondents), 2010-2011
Figure 39: Predictions of customer spend on sustainability in the global packaging industry by region (% of sum of 'a majority would be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 40: Predictions of customer spend on sustainability in the global packaging industry by company turnover (% of sum of 'a majority would be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 41: Packaged goods manufacturer / converter: important attributes of sustainable development in the value chain, global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011
Figure 42: Packaging supplier: important attributes of sustainable development in the value chain, global packaging industry (% of packaging supplier respondents), 2010-2011
Figure 43: Regional variations: important attributes of sustainable development in the value chain, global packaging industry: sum of 'very important' and 'important' combined (% of all respondents), 2010-2011
Figure 44: Variations by company turnover: important attributes of sustainable development in the value chain, global packaging industry: sum of 'very important' and 'important' combined (% of all respondents), 2010-2011
Figure 45: Packaged goods manufacturer / converter: key materials for sustainable packaging (% of packaged goods manufacturer / converter respondents), global packaging industry, 2010-2011
Figure 46: Packaging supplier: key materials for sustainable packaging (% of packaged goods manufacturer / converter respondents), global packaging industry, 2010-2011
Figure 47: Regional variations: key materials for sustainable packaging (% of 'most sustainable' responses), global packaging industry, 2010-2011
Figure 48: Variations by company turnover: key materials for sustainable packaging (% of 'most sustainable' responses), global packaging industry, 2010-2011
Figure 49: Purchasing decision makers: key materials for sustainable packaging (% of 'most sustainable' responses), global packaging industry, 2010-2011
Figure 50: Essential selection criterion of sustainable packaging: packaged goods manufacturer / converter vs packaging supplier (% of all respondents), 2010-2011
Figure 51: Essential selection criterion of sustainable packaging: regional variations (% of all respondents), 2010-2011
Figure 52: Essential selection criterion of sustainable packaging: variations by company size (% of all respondents), 2010-2011
Figure 53: Improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011
Figure 54: Improvement areas in the packaging supply chain: packaged goods manufacturer / converter vs packaging supplier (% of all respondents), global packaging industry, 2010-2011
Figure 55: Regional variations: improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011
Figure 56: Variations by company turnover: improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011
Figure 57: Effective reporting of sustainability practices: buyer vs. supplier comparison (% of all respondents), global packaging industry, 2010-2011
Figure 58: Plans of effective reporting of sustainability practices: buyer vs. supplier comparison (% of all respondents), global packaging industry, 2010-2011
Figure 59: Annual marketing budgets in US$ in the global packaging industry (% of all supplier respondents), 2010-2011
Figure 60: Annual marketing budgets in US$ in the global packaging industry by region (% of all supplier respondents), 2010-2011
Figure 61: Annual marketing budgets in US$ in the global packaging industry by company turnover (% of all supplier respondents), 2010-2011
Figure 62: Annual marketing budgets in US$ in the global packaging industry by employee size (% of all supplier respondents), 2010-2011
Figure 63: Annual marketing budgets in US$ in the global packaging industry by decision makers (% of all supplier respondents), 2010-2011
Figure 64: Earmarked budget for green marketing (% of all supplier respondents), global packaging industry, 2010-2011
Figure 65: Regional variations in green marketing budgets (% of all supplier respondents), global packaging industry, 2010-2011
Figure 66: Variations by company turnover in green marketing budgets (% of all supplier respondents), global packaging industry, 2010-2011
Figure 67: Green marketing budget: variations by marketing budget (% of all supplier respondents), global packaging industry, 2010-2011
Figure 68: Packaging suppliers: global packaging industry: key promotional channels (% of all supplier respondents), 2010-2011
Figure 69: Regional variations: global packaging industry: key promotional channels (% of all supplier respondents), 2010-2011
Figure 70: Company turnover variations: key promotional channels (% of all supplier respondents): global packaging industry, 2010-2011
Figure 71: Green marketing vs. traditional marketing: global packaging industry (% of all supplier respondents), 2010-2011
Figure 72: Regional variations: green marketing vs. traditional marketing, global packaging industry (% of all supplier respondents), 2010-2011
Figure 73: Company turnover variations: green marketing vs. traditional marketing, global packaging industry (% of all supplier respondents), 2010-2011
Figure 74: Green marketing drivers: packaging suppliers (% of all supplier respondents), global packaging industry, 2010-2011
Figure 75: Regional variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Figure 76: Company turnover variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Figure 77: Employee size variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Figure 78: Variations by decision making authority: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Figure 79: Packaging suppliers: marketing green credentials (% of all supplier respondents), global packaging industry, 2010-2011
Figure 80: Regional variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011
Figure 81: Company turnover variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011

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