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Competing for a Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability

Published By :

ICD Research

Published Date : Nov 2010

Category :

Advertising and Marketing

No. of Pages : 190 Pages

Summary

Competing for a Share of Sustainability Expenditure in the Airports Industry 2010-2012: Green Marketing Strategies and Drivers, Airports Supplier Expenditure Activity, and Impact on Profitability is a new report by ICD research that analyzes how airports industry supplier companies perceive sustainability; the specific marketing strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; green marketing budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading marketing decision makers. 

Scope

  • The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • Opinions and forward looking statements on sustainability management of over 290 industry executives are captured in our in-depth survey, of which 47% represent Directors, C-levels & Departmental Heads 
  • Analysis on effective promotional channels and major drivers of green marketing, along with key steps of marketing green credentials
  • Key topics include suppliers annual and green marketing budgets, post recession spending trends and modifications, customer acceptance of green initiatives marketing, and how sustainability might influence future business and profitability
  • In the report suppliers identify whether green marketing is more effective than traditional marketing while industry players predict customer spending patterns on sustainability for the next 12-24 months
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons To Buy

  • Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers
  • Identify the specific green marketing channels your competitors are using to win business 
  • Better promote your business by aligning your capabilities and business practices with your customers changing sustainability needs
  • Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues
  • Understand post recession modifications to sustainability initiatives to formulate company policies
Key Highlights

  • Cost savings, managing corporate reputation and compliance with legislation are major drivers influencing sustainability efforts in the airports industry.
  • Post recession some 50% of industry players are looking to increase their sustainability budget over the next 12 months, with only 4% looking to decrease it.
  • Some 36% of companies in airports industry consider green marketing to be more effective than traditional marketing, whereas only 13% consider it to be less effective.
Table Of Content

Chapter 1: Executive Summary

Chapter 2: Introduction

Heading: Profile Of Survey Respondents

Chapter 3: Sustainability In The Airports Industry
Heading: What sustainability means to the airports industry
Heading: Leaders of sustainability in the airports industry
Heading: Implementation of sustainability practices in the airports industry
Heading: The drivers of sustainability in the airports industry

Chapter 4: How The Economic Downturn Has Affected Sustainability Initiatives In The Airports Industry
Heading: The importance of sustainability after the recession
Heading: Post recession spending trends
Heading: Post recession modifications to sustainability initiatives
Heading: Leading concerns in the effective implementation of sustainable practices

Chapter 5: Demand For Sustainability In 2010-2012
Heading: How sustainability initiatives will impact future profitability
Heading: Customer demand for sustainable products and services: regional growth forecasts
Heading: Predictions of customer spend on sustainability
Heading: Customer acceptance of green initiatives
Heading: Important attributes of sustainable development in the value chain

Chapter 6: Airports industry marketing spend activity
Heading: Annual marketing budgets: 2010-2011
Heading: Green marketing budgets in the airport industry
Heading: Key promotional channels

Chapter 7: Airports industry green marketing dynamics
Heading: Is green marketing more effective than traditional marketing?
Heading: Major drivers of green marketing
Heading: Key steps of marketing green credentials

Chapter 8: Appendix

List of Table


Table 1: Count of global airports industry survey respondents by company type (number of respondents), 2010 industry survey
Table 2: Buyer respondents by job role (% of buyer respondents), global airports industry, 2010
Table 3: Buyer respondents by organizations global company turnover (% of buyer respondents), global airports industry, 2010
Table 4: Buyer respondents by organizations total employee size (% of buyer respondents), global airports industry, 2010
Table 5: Buyer respondents by region (% of buyer respondents), global airports industry, 2010
Table 6: Supplier respondents by job role (% of supplier respondents), global airports industry, 2010
Table 7: Supplier respondents by organizations global company turnover (% of supplier respondents), global airports industry, 2010
Table 8: Supplier respondents by organization's total employee size (% of supplier respondents), global airports industry, 2010
Table 9: Supplier respondents by region (% of supplier respondents), global airports industry, 2010
Table 10: Airport operator: perceptions of sustainability in the global airports industry (% of airport operator respondents), 2010-2011
Table 11: Airport support services company: perceptions of sustainability in the global airports industry (% of airport support services company respondents), 2010-2011
Table 12: Design and engineering company: perceptions of sustainability in the global airports industry (% of design and engineering company respondents), 2010-2011
Table 13: Airports industry supplier: perceptions of sustainability in the global airports industry (% of airports industry supplier respondents), 2010-2011
Table 14: Perceptions of sustainability in the global airports industry by company turnover: (% of all respondents), 2010-2011
Table 15: Regional variations: perceptions of sustainability in the global airports industry (% of all respondents), 2010-2011
Table 16: Perceptions of sustainability in the global airports industry by senior level respondents (% of senior vs. junior level respondents), 2010-2011
Table 17: Champions of sustainability in the global airports industry: airport operator vs. airport support services company vs. design and engineering company vs. airports industry supplier(% of all respondents), 2010-2011
Table 18: Champions of sustainability in the global airports industry by region: North America, Europe, Asia Pacific, rest of the world (% of all respondents), 2010-2011
Table 19: Champions of sustainability in the global airports industry by company turnover (% of all respondents), 2010-2011
Table 20: Airport operator: level of implementation of sustainability practices in the global airports industry (% of airport operator respondents), 2010-2011
Table 21: Airport support services company: level of implementation of sustainability practices in the global airports industry (% of airport support services company respondents), 2010-2011
Table 22: Level of implementation of sustainability practices in the global airports industry: (% of design and engineering company respondents), 2010-2011
Table 23: Level of implementation of sustainability practices in the global airports industry: (% of airports industry supplier respondents), 2010-2011
Table 24: Drivers of sustainability practices in the global airports industry: buyer vs. supplier comparison (all respondents), 2010-2011
Table 25: Drivers of sustainability practices in the global airports industry: airport operator vs. airport support services company vs. design and engineering company vs. airports industry supplier (all respondents), 2010-2011
Table 26: Global airports industry: the importance of sustainability after recession (% of airport operator respondents), 2010-2011
Table 27: Global airports industry: the importance of sustainability after recession (% of airport support services company respondents), 2010-2011
Table 28: Design and engineering company: the importance of sustainability in the global airports industry after recession (% of design and engineering company respondents), 2010-2011
Table 29: Airports industry supplier: the importance of sustainability in the global airports industry after recession (% of airports industry supplier respondents), 2010-2011
Table 30: Regional variations: global airports industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Table 31: Variations by company turnover: global airports industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Table 32: Global airports industry: senior level responses on the importance of sustainability after recession (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 33: Global airports industry: post recession spending trends in sustainability: airport operator vs. airport support services company (% of all buyer respondents), 2010-2011
Table 34: Global airports industry: post recession spending trends in sustainability: airport operator vs. airport support services company: all 'increase' / all 'decrease' / all 'no change' responses (% of all buyer respondents), 2010-2011
Table 35: Global airports industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all respondents), 2010-2011
Table 36: Regional variations in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Table 37: Regional variations in the global airport industry: post recession spending trends of companies who assign importance to sustainability after recession (% all respondents expecting increase in budget), 2010-2011
Table 38: Variations by company turnover in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Table 39: Variations by employee size in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Table 40: Post recession spending trends of companies who assign importance to sustainability after recession, global airport industry (% all respondents expecting increase in budget), 2010-2011
Table 41: How sustainability initiatives have changed in the global airports industry (% of airport operator respondents), 2010-2011
Table 42: How sustainability initiatives have changed in the global airports industry (% of airport support services company respondents), 2010-2011
Table 43: Design and engineering company: how sustainability initiatives have changed in the global airports industry (% of design and engineering company respondents), 2010-2011
Table 44: Airports industry supplier: how sustainability initiatives have changed in the global airports industry (% of airports industry supplier respondents), 2010-2011
Table 45: How sustainability initiatives have changed in the global airport industry by companies assigning higher importance to sustainability after recession: ('in the process of implementing' and 'implemented' responses), 2010-2011
Table 46: Global airports industry: leading concerns in the effective implementation of sustainable practices: airport operator vs. airport support services company (% of buyer respondents), 2010-2011
Table 47: Global airports industry: leading concerns in the effective implementation of sustainable practices: design and engineering company vs. airports industry supplier (% of all respondents), 2010-2011
Table 48: Global airports industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011
Table 49: Global airports industry: leading concerns in the effective implementation of sustainable practices: regional variations (% of all respondents), 2010-2011
Table 50: Global airports industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover (% of all respondents), 2010-2011
Table 51: How sustainability initiatives will impact future profitability in the global airports industry: airport operator vs. airport support services company (% of all buyer respondents), 2010- 2012
Table 52: How sustainability initiatives will impact future profitability in the global airports industry: buyers vs. suppliers (% of all respondents), 2010- 2012
Table 53: Regional variations of how sustainability initiatives will impact future profitability in the global airports industry (% of all respondents), 2010-2012
Table 54: How sustainability initiatives will impact future profitability in the global airports industry by company turnover (% of all respondents), 2010-2012
Table 55: How sustainability initiatives will impact future profitability in the global airports industry by employee size (% of all respondents), 2010-2012
Table 56: Airport operator: forecast growth in customer demand for sustainability by country (airport operator respondents), 2010-2012
Table 57: Airport support services company: forecast growth in customer demand for sustainability by country (airport support services company respondents), 2010-2012
Table 58: Design and engineering company: forecast growth in customer demand for sustainability by country (design and engineering company respondents), 2010-2012
Table 59: Airports industry supplier: forecast growth in customer demand for sustainability by country (airports industry supplier respondents), 2010-2012
Table 60: Predictions of customer spend on sustainability in the global airports industry (% of airport operator respondents), 2010-2011
Table 61: Predictions of customer spend on sustainability in the global airports industry (% of airport support services company respondents), 2010-2011
Table 62: Predictions of customer spend on sustainability in the global airports industry (% of design and engineering company respondents), 2010-2011
Table 63: Predictions of customer spend on sustainability in the global airports industry (% of airports industry supplier respondents), 2010-2011
Table 64: Predictions of customer spend on sustainability in the global airports industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011
Table 65: Anticipated level of customer acceptance of green initiatives in the global airports industry: (% of all respondents), 2010-2011
Table 66: Buyer vs. supplier comparison: anticipated level of customer acceptance of green initiatives in the global airports industry (% of all respondents), 2010-2011
Table 67: Senior level respondents: anticipated level of customer acceptance of green initiatives in the global airports industry (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2012
Table 68: Airport operator: important attributes of sustainable development in the value chain, global airports industry (% of airport operator respondents), 2010-2011
Table 69: Airport support services company: important attributes of sustainable development in the value chain, global airports industry (% of airport support services company respondents), 2010-2011
Table 70: Design and engineering company: important attributes of sustainable development in the value chain, global airports industry (% of design and engineering company respondents), 2010-2011
Table 71: Airports industry supplier: important attributes of sustainable development in the value chain, global airports industry (% of airports industry supplier respondents), 2010-2011
Table 72: Annual marketing budgets in US$ in the global airport industry (% all supplier respondents), 2010-2011
Table 73: Annual marketing budgets in US$ in the global airports industry: design and engineering company vs. airports industry supplier (% all supplier respondents), 2010-2011
Table 74: Annual marketing budgets in US$ in the global airports industry by region (% all supplier respondents), 2010-2011
Table 75: Annual marketing budgets in US$ in the global airports industry by company turnover (% all supplier respondents), 2010-2011
Table 76: Earmarked budget for green marketing (% all supplier respondents), global airports industry, 2010-2011
Table 77: Earmarked budget for green marketing: design and engineering company vs. airports industry supplier (% supplier respondents), global airports industry, 2010-2011
Table 78: Variations by company turnover in green marketing budgets (% all supplier respondents), global airports industry, 2010-2011
Table 79: Variations in green marketing budgets by decision making authority (% all supplier respondents), global airports industry, 2010-2011
Table 80: Variations by companies which expect an increase in profitability by sustainability initiatives in green marketing budgets (% of all supplier respondents), global airports industry, 2010-2011
Table 81: Design and engineering company vs. airports industry supplier: global airports industry: key promotional channels (% all supplier respondents), 2010-2011
Table 82: Green Marketing Vs. Traditional Marketing: Global Airports Industry: Design And Engineering Company Vs. Airports Industry Supplier (% All Supplier Respondents), 2010-2011
Table 83: Regional Variations: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% All Supplier Respondents), 2010-2011
Table 84: Company Turnover Variations: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% All Supplier Respondents), 2010-2011
Table 85: Senior Level Respondents: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% CEO/MD/VP/SVP/HOD/Director Level Respondents), 2010-2011
Table 86: Variations by green marketing budgets : green marketing vs. traditional marketing, global airport industry (% of all supplier respondents), 2010-2011
Table 87: Green Marketing Drivers: Design And Engineering Company Vs. Airports Industry Supplier (% All Supplier Respondents), Global Airports Industry, 2010-2011
Table 88: Regional Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Table 89: Company Turnover Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Table 90: Employee Size Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Table 91: Variations By Decision Making Authority: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Table 92: Design And Engineering Company Vs. Airports Industry Supplier: Marketing Green Credentials (% All Supplier Respondents), Global Airports Industry, 2010-2011
Table 93: Regional Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Table 94: Company Turnover Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Table 95: Senior Level Respondents: Green Marketing Drivers, Global Airports Industry (% CEO/MD/VP/SVP/HOD/Director Level Respondents) Respondents), 2010-2011
Table 96: Full survey results closed questions

List of Chart


Figure 1: Airport operator: perceptions of sustainability in the global airports industry (% of airport operator respondents), 2010-2011
Figure 2: Perceptions of sustainability in the global airports industry: airport operator vs. airport support services company (% of all buyer respondents), 2010-2011
Figure 3: Design and engineering company: perceptions of sustainability in the global airports industry (% of design and engineering company respondents), 2010-2011
Figure 4: Airports industry supplier: perceptions of sustainability in the global airports industry (% of airports industry supplier respondents), 2010-2011
Figure 5: Perceptions of sustainability in the global airports industry: design and engineering company vs. airports industry supplier (% of all supplier respondents), 2010-2011
Figure 6: Perceptions of sustainability in the global airports industry by company turnover: (% of all respondents), 2010-2011
Figure 7: Regional variations: perceptions of sustainability in the global airports industry (% of all respondents), 2010-2011
Figure 8: Perceptions of sustainability in the global airports industry by senior level respondents (% of senior vs. junior level respondents), 2010-2011
Figure 9: Champions of sustainability in the global airports industry: airport operator vs. airport support services company vs. design and engineering company vs. airports industry supplier(% of all respondents), 2010-2011
Figure 10: Champions of sustainability in the global airports industry by region: North America, Europe, Asia Pacific, rest of the world (% of all respondents), 2010-2011
Figure 11: Champions of sustainability in the global airports industry by company turnover (% of all respondents), 2010-2011
Figure 12: Airport operator: level of implementation of sustainability practices in the global airports industry (% of airport operator respondents), 2010-2011
Figure 13: Airport support services company: level of implementation of sustainability practices in the global airports industry (% of airport support services company respondents), 2010-2011
Figure 14: Level of implementation of sustainability practices in the global airports industry: (% of design and engineering company respondents), 2010-2011
Figure 15: Level of implementation of sustainability practices in the global airports industry: (% of airports industry supplier respondents), 2010-2011
Figure 16: Regional variations: level of implementation of sustainability practices in the global airports industry (% of 'in the process of implementing' and 'implemented' combined respondents), 2010-2011
Figure 17: Variations by company turnover: level of implementation of sustainability practices in the global airports industry (% of 'in the process of implementing' and 'implemented' respondents), 2010-2011
Figure 18: Drivers of sustainability practices in the global airports industry: buyer vs. supplier comparison (all respondents), 2010-2011
Figure 19: Supplier's Over- Or Under-Estimated Levels Of Influence Of Drivers of Sustainability By Buyers
Figure 20: Drivers of sustainability practices in the global airports industry: airport operator vs. airport support services company vs. design and engineering company vs. airports industry supplier (all respondents), 2010-2011
Figure 21: Regional variations: high influence drivers of sustainability practices in the global airports industry (% of all high influence respondents), 2010-2011
Figure 22: Variations by company turnover: high influence drivers of sustainability practices in the global airports industry (% of all high influence respondents), 2010-2011
Figure 23: Global airports industry: the importance of sustainability after recession (% of airport operator respondents), 2010-2011
Figure 24: Global airports industry: the importance of sustainability after recession (% of airport support services company respondents), 2010-2011
Figure 25: Design and engineering company: the importance of sustainability in the global airports industry after recession (% of design and engineering company respondents), 2010-2011
Figure 26: Airports industry supplier: the importance of sustainability in the global airports industry after recession (% of airports industry supplier respondents), 2010-2011
Figure 27: Regional variations: global airports industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Figure 28: Variations by company turnover: global airports industry: the importance of sustainability after recession (% of all respondents), 2010-2011
Figure 29: Global airports industry: post recession spending trends in sustainability: airport operator vs. airport support services company (% of all buyer respondents), 2010-2011
Figure 30: Global airports industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all respondents), 2010-2011
Figure 31: Regional variations in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Figure 32: Variations by company turnover in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Figure 33: Variations by employee size in the global airports industry: post recession spending trends in sustainability (% of all respondents), 2010-2011
Figure 34: How sustainability initiatives have changed in the global airports industry (% of airport operator respondents), 2010-2011
Figure 35: How sustainability initiatives have changed in the global airports industry (% of airport support services company respondents), 2010-2011
Figure 36: Design and engineering company: how sustainability initiatives have changed in the global airports industry (% of design and engineering company respondents), 2010-2011
Figure 37: Airports industry supplier: how sustainability initiatives have changed in the global airports industry (% of airports industry supplier respondents), 2010-2011
Figure 38: How sustainability initiatives have changed in the global airports industry by region: North America, Europe, Asia Pacific, rest of the world ('in the process of implementing' and 'implemented' responses combined), 2010-2011
Figure 39: How sustainability initiatives have changed in the global airports industry by company turnover: ('in the process of implementing' and 'implemented' responses combined), 2010-2011
Figure 40: Global airports industry: leading concerns in the effective implementation of sustainable practices: airport operator vs. airport support services company (% of buyer respondents), 2010-2011
Figure 41: Global airports industry: leading concerns in the effective implementation of sustainable practices: design and engineering company vs. airports industry supplier (% of all respondents), 2010-2011
Figure 42: Global airports industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011
Figure 43: Global airports industry: leading concerns in the effective implementation of sustainable practices: regional variations (% of all respondents), 2010-2011
Figure 44: Global airports industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover(% of all respondents), 2010-2011
Figure 45: How sustainability initiatives will impact future profitability in the global airports industry: airport operator vs. airport support services company (% of all buyer respondents), 2010- 2012
Figure 46: How sustainability initiatives will impact future profitability in the global airports industry: buyers vs. suppliers (% of all respondents), 2010- 2012
Figure 47: Airport operator: forecast growth in customer demand for sustainability by country (airport operator respondents), 2010-2012
Figure 48: Airport support services company: forecast growth in customer demand for sustainability by country (airport support services company respondents), 2010-2012
Figure 49: Design and engineering company: forecast growth in customer demand for sustainability by country (design and engineering company respondents), 2010-2012
Figure 50: Airports industry supplier: forecast growth in customer demand for sustainability by country (airports industry supplier respondents), 2010-2012
Figure 51: Predictions of customer spend on sustainability in the global airports industry (% of airport operator respondents), 2010-2011
Figure 52: Predictions of customer spend on sustainability in the global airports industry (% of airport support services company respondents), 2010-2011
Figure 53: Predictions of customer spend on sustainability in the global airports industry (% of design and engineering company respondents), 2010-2011
Figure 54: Predictions of customer spend on sustainability in the global airports industry (% of airports industry supplier respondents), 2010-2011
Figure 55: Predictions of customer spend on sustainability in the global airports industry by region (% of sum of 'a majority would be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 56: Predictions of customer spend on sustainability in the global airports industry by company turnover (% of sum of 'a majority would be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 57: Airport operator: important attributes of sustainable development in the value chain, global airports industry (% of airport operator respondents), 2010-2011
Figure 58: Airport support services company: important attributes of sustainable development in the value chain, global airports industry (% of airport support services company respondents), 2010-2011
Figure 59: Design and engineering company: important attributes of sustainable development in the value chain, global airports industry (% of design and engineering company respondents), 2010-2011
Figure 60: Airports industry supplier: important attributes of sustainable development in the value chain, global airports industry (% of airports industry supplier respondents), 2010-2011
Figure 61: Regional variations: important attributes of sustainable development in the value chain, global airports industry: sum of 'very important' and 'important' combined (% of all respondents), 2010-2011
Figure 62: Variations by company turnover: important attributes of sustainable development in the value chain, global airports industry: sum of 'very important' and 'important' combined (% of all respondents), 2010-2011
Figure 63: Annual marketing budgets in US$ in the global airport industry (% all supplier respondents), 2010-2011
Figure 64: Annual marketing budgets in US$ in the global airport industry (% all supplier respondents), 2010-2011
Figure 65: Annual marketing budgets in US$ in the global airports industry: design and engineering company vs. airports industry supplier (% all supplier respondents), 2010-2011
Figure 66: Annual marketing budgets in US$ in the global airports industry by region (% all supplier respondents), 2010-2011
Figure 67: Annual marketing budgets in US$ in the global airports industry by company turnover (% all supplier respondents), 2010-2011
Figure 68: Earmarked budget for green marketing (% all supplier respondents), global airports industry, 2010-2011
Figure 69: Earmarked budget for green marketing: design and engineering company vs. airports industry supplier (% supplier respondents), global airports industry, 2010-2011
Figure 70: Regional variations in green marketing budgets (% all supplier respondents), global airports industry, 2010-2011
Figure 71: Green marketing budget: variations by marketing budget (% all supplier respondents), global airports industry, 2010-2011
Figure 72: Design and engineering company vs. airports industry supplier: global airports industry: key promotional channels (% all supplier respondents), 2010-2011
Figure 73: Regional variations: global airports industry: key promotional channels (% all supplier respondents), 2010-2011
Figure 74: Company turnover variations: key promotional channels (% all supplier respondents): global airports industry, 2010-2011
Figure 75: Variations by decision making authority: key promotional channels (% all supplier respondents): global airports industry, 2010-2011
Figure 76: Green Marketing Vs. Traditional Marketing: Global Airports Industry: Design And Engineering Company Vs. Airports Industry Supplier (% All Supplier Respondents), 2010-2011
Figure 77: Regional Variations: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% All Supplier Respondents), 2010-2011
Figure 78: Company Turnover Variations: Green Marketing Vs. Traditional Marketing, Global Airports Industry (% All Supplier Respondents), 2010-2011
Figure 79: Green Marketing Drivers: Design And Engineering Company Vs. Airports Industry Supplier (% All Supplier Respondents), Global Airports Industry, 2010-2011
Figure 80: Regional Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Figure 81: Company Turnover Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Figure 82: Employee Size Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Figure 83: Variations By Decision Making Authority: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Figure 84: Design And Engineering Company Vs. Airports Industry Supplier: Marketing Green Credentials (% All Supplier Respondents), Global Airports Industry, 2010-2011
Figure 85: Regional Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011
Figure 86: Company Turnover Variations: Green Marketing Drivers (% All Supplier Respondents), Global Airports Industry, 2010-2011

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