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COLOUR COSMETICS - UK - MAY 2018

Published By :

Mintel

Published Date : May 2018

Category :

Cosmetic

No. of Pages : N/A

The colour cosmetics category continued to show strong sales performance in 2017, with the mass-market and prestige sectors both faring well. Women’s buying behaviours show an increase in the purchase of lip gloss and liquid foundations, driven by NPD and beauty trends. With high interest in technology aiding the shopping experience, such as augmented reality and chatbots, brands can do more to bring digital innovations to the forefront.

Table of Contents

OVERVIEW
What you need to know
Products covered in this Report
Excluded
EXECUTIVE SUMMARY
The market
Strong growth in the category year on year
Figure 1: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2012-22
Companies and brands
L’Oréal shows strong sales performance
Figure 2: Manufacturer shares in the UK colour cosmetics market, 2017
High level of NPD in 2017
Figure 3: New product development in the colour cosmetics category, by sub-category, January 2015-March 2018
The consumer
Face make-up sees a rise in purchase
Figure 4: Buying base make-up, March 2017 and February 2018
Lip gloss makes a comeback
Figure 5: Buying face colour make-up, March 2017 and February 2018
Regular nail polish is popular
Figure 6: Buying nail colour make-up, March 2017 and February 2018
Make-up application on lips is essential
Figure 7: Frequency of applying make-up, February 2018
Women show confidence in eye techniques
Figure 8: Confidence in make-up techniques, February 2018
Make-up is applied at home
Figure 9: Locations where make-up is applied, February 2018
High interest in technology
Figure 10: Usage and interest in technology to aid make-up selection, February 2018
What we think
ISSUES AND INSIGHTS
The wide definition of ‘natural’
The facts
The implications
Technology still poses opportunities
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Market value going from strength to strength
Face and eyes continue to show strong growth
Department stores and grocers are popular
Demographics pose opportunities
Employment rise highlights need for speed
Make-up is a holiday essential
MARKET SIZE AND FORECAST
A category in growth
Figure 11: UK retail value sales of colour cosmetics, at current and constant prices, 2012-22
Strong value growth estimated
Figure 12: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2012-22
Forecast methodology
MARKET SEGMENTATION
Face and eyes show strong sales performance
Figure 13: UK retail value sales of colour cosmetics, by sector 2016-17
Mass-market and prestige both fare well
Figure 14: Mass-market and prestige sales of colour cosmetics, 2016-17
CHANNELS TO MARKET
Strong growth in value sales in department stores and grocers
Figure 15: UK retail value sales of colour cosmetics, by outlet type, 2016-17
Use of online channels increase
Figure 16: ASOS beauty box, September 2017
Rise of standalone stores
MARKET DRIVERS
Older women buy colour make-up
Figure 17: Trends in the age structure of the UK female population, 2012-22
Skin concerns could impact teenagers
Time is of the essence
Figure 18: Female employment and unemployment, 2012-22
Brexit referendum has had little impact on this sector
Figure 19: Changes in household finances, January 2015-February 2018
Gifting in colour cosmetics is popular
Make-up is a holiday essential
Buying online is popular
Figure 20: Attitudes towards buying online, July 2017
Offering facial skincare with colour cosmetics
Figure 21: Attitudes towards facial skin care, March 2017
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
L’Oréal continues to perform well
Innovation in colour cosmetics remains high
Foundations cater to the desire for flawless looks
Long-lasting remains important, whilst seasonal claims see a rise
Advertising spend declines as brands focus more on outdoor media
Changing communication
High street brands are accessible
MARKET SHARE
L’Oréal remains popular
Figure 22: Manufacturer shares in the UK colour cosmetics market, 2016 and 2017
Innovation boosts brands
LAUNCH ACTIVITY AND INNOVATION
The category maintains a high level of NPD
Figure 23: New product development in the colour cosmetics category, by sub-category, January 2015-March 2018
Nails sees innovation in formats
Hydration is a focus in lips
Figure 24: Hydrating lipstick/lip gloss launches, 2017
Creating the flawless skin look
Figure 25: Foundation launches in 2017 offering filtering benefits, 2017
Diversity in NPD in 2017
Little in new formulations
Figure 26: product development in the colour cosmetics category, by launch type, January 2015-March 2018
Long-lasting remains top claim
Figure 27: Top claims in the colour cosmetics category in 2017, 2016 and 2017
Seasonal launches see a rise
Estée Lauder continues to lead NPD
Figure 28: New product development in the colour cosmetics category by top ultimate companies and other, 2017
Brands spanning across skincare and make-up
ADVERTISING AND MARKETING ACTIVITY
Significant decline in recorded advertising spend
Figure 29: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by media type, January 2015-March 2018
Diversity drives face campaigns in 2017
Figure 30: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by sub-category, January 2015-March 2018
Coty leads recorded advertising spend
Figure 31: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by top manufacturers in 2017
Shifting the narrative
Nielsen Ad Intel coverage
BRAND RESEARCH
Brand map
Figure 32: Attitudes towards and usage of selected brands, April 2018
Key brand metrics
Figure 33: Key metrics for selected brands, April 2018
Brand attitudes: premium brands are worth paying more for
Figure 34: Attitudes, by brand, April 2018
Brand personality: mass-market brands are accessible
Figure 35: Brand personality – Macro image, April 2018
High street brands have a youthful image
Figure 36: Brand personality – Micro image, April 2018
Brand analysis
Benefit Cosmetics is considered fun
Figure 37: User profile of Benefit Cosmetics, April 2018
L’Oréal Paris is considered high quality
Figure 38: User profile of L’Oréal Paris, April 2018
Sleek MakeUP is accessible
Figure 39: User profile of Sleek MakeUP, April 2018
Missguided Beauty has low usage
Figure 40: User profile of Missguided Beauty, April 2018
Avon is considered basic
Figure 41: User profile of Avon, April 2018
Fenty Beauty has high differentiation
Figure 42: User profile of Fenty Beauty, April 2018
Hourglass Cosmetics is considered ethical
Figure 43: User profile of Hourglass Cosmetics, April 2018
THE CONSUMER – WHAT YOU NEED TO KNOW
Face make-up sees a rise in purchase
Lip gloss sees a revival
Lip make-up is essential
Women are confident when it comes to eye make-up
Make-up application occurs at home
Interest in technology is high
Shade choice is influenced by skin tone and season
PURCHASE OF MAKE-UP
Rise in purchase of face make-up
Figure 44: Buying base make-up, March 2017 and February 2018
Lip gloss makes a come-back
Figure 45: Buying face colour make-up, March 2017 and February 2018
Regular nail polish is popular
Figure 46: Buying nail colour make-up, March 2017 and February 2018
FREQUENCY OF MAKE-UP APPLICATION
Lips are essential
Figure 47: Frequency of applying make-up, February 2018
Lips are important at every age
Figure 48: Daily application of make-up on lips, by age, February 2018
Eyes are more important to young women
Figure 49: Daily application of make-up to the eyes, by age, February 2018
CONFIDENCE IN MAKE-UP TECHNIQUES
High confidence in eye techniques
Figure 50: Confidence in make-up techniques, February 2018
Trendy techniques show low confidence
LOCATIONS OF MAKE-UP APPLICATION
Majority of make-up users apply at home
Figure 51: Locations where make-up is applied, February 2018
On-the-go application is low
INTEREST IN TECHNOLOGY TO AID MAKE-UP SHOPPING
Using augmented reality to drive trial
Figure 52: Usage and interest in technology to aid make-up selection, February 2018
Augmented reality has its limitations
Figure 53: Coty magic mirror, April 2018
Striking a conversation
Bringing expertise to the consumer
PREFERRED LIPSTICK SHADES
The weather impacts choice of lip colour
Figure 54: Quotes relating to weather impacting lipstick shade, March 2018
Warm colours are popular
Figure 55: Quotes relating to the most popular shades selected, March 2018
Shades at the end of the spectrum have limited appeal
Figure 56: Nude shades and extreme shades with limited/no appeal, March 2018
PREFERRED EYESHADOW SHADES
It’s all about the neutrals
Figure 57: Quotes relating to neutral eyeshadow shades, March 2018
Eye colour plays a role
Figure 58: Quotes relating to suiting eyeshadow with eye colour, March 2018
PREFERRED NAIL POLISH SHADES
Nail polish draws attention to hands
Figure 59: Quotes relating to shade selection drawing attention to hands, March 2018
Focus on the neutrals and pinks
Figure 60: Neutral and pink shades selected, March 2018
Bright shades are saved for summer
Figure 61: Quotes related to bright and vibrant shades, March 2018
PREFERRED MAKE-UP LOOKS
What is the ‘natural’ look?
Figure 62: Quotes related to natural make-up looks, March 2018
Bold lips make a statement
Figure 63: Quotes relating to bold looks, March 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
Figure 64: Heat map of preferred lipstick shades, March 2018
Figure 65: Heat map of preferred eyeshadow shades, March 2018
Figure 66: Heat map of preferred nail polish shades, March 2018
Figure 67: Heat map of preferred make-up looks, March 2018
Forecast methodology

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