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Color Cosmetics - US - July 2017

Published By :

Mintel

Published Date : Jul 2017

Category :

Cosmetic

No. of Pages : N/A

The color cosmetics market experienced moderate growth in 2017, which represents slower gains than those seen in 2015 and 2016. While the market is saturated and some women are turning to value brands to cut costs, opportunities to reinvigorate sales include facial make-up products that offer relevant skincare benefits. Athletic cosmetics and hybrid products are also a fit for active consumer lifestyles.

Table of contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The market
Market growth estimated to slow for each segment in 2017
Figure 1: Percent change of total US retail sales of color cosmetics, by segment, 2013-17 (est)
The issues
Many make-up consumers lack engagement with the beauty category
Figure 2: Beauty clusters, May 2017
Leading brands challenged as value brands encourage experimentation
Figure 3: MULO sales of select value brand products, 52-week review period ending March 19, 2017
The opportunities
Facial make-up offering skincare benefits is in high demand
Figure 4: Skincare benefits in facial make-up, May 2017
Multipurpose products, athletic make-up reach busy, active women
Figure 5: Interest in select innovations, by age, May 2017
Shift users from the Frustrated but Engaged segment to the Beauty Enthusiasts segment
Figure 6: Make-up routine – More responses, by beauty segment, May 2017
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Color cosmetics experiences mild growth
Facial make-up commands highest spend, trends determine segment gains
Women allocate more spend to make-up, while natural looks bode well
Mintel identifies four make-up consumer segments
Aging population, multicultural population alter product landscape
MARKET SIZE AND FORECAST
Historic and projected sales performance of color cosmetics
Figure 7: Total US sales and fan chart forecast of color cosmetics, at current prices, 2012-22
Figure 8: Total US retail sales and forecast of color cosmetics, at current prices, 2012-22
MARKET BREAKDOWN
Facial cosmetics command highest spend
Figure 9: Share of color cosmetics sales, by segment, 2017(est)
Figure 10: Percent change of total US retail sales of color cosmetics, by segment, 2013-17 (est)
COLOR COSMETICS CONSUMER SNAPSHOT
Color cosmetics consumers divided into four segments
Figure 11: Color cosmetics clusters, May 2017
Figure 12: Beauty Content segment, May 2017
Figure 13: Beauty Enthusiasts segment, May 2017
Figure 14: Frustrated but Engaged segment, May 2017
Figure 15: Basic Beauties segment, May 2017
MARKET PERSPECTIVE
Women allocating more spend to make-up
Figure 16: Mean ($) make-up expenditures for the past three months, November 2012-November 2016
Lines between facial skincare and cosmetics continue to blur
Preferences for natural-looks bode well for make-up
Figure 17: Beauty attitudes and behaviors, May 2017
MARKET FACTORS
Growing female population signals future category growth
Figure 18: Female population by age, 2012-22
Multicultural population alters product landscape
Figure 19: Population growth of women by race and Hispanic origin, 2017-22
KEY PLAYERS – WHAT YOU NEED TO KNOW
Middle players lose share to smaller players and value brands
On-trend products, value brands, new facial make-up formats show growth
Leading companies, off-trend formats face challenges
Athletic, hybrid, skincare claims resonate; natural claims break through
COMPANY AND BRAND SALES OF COLOR COSMETICS
L’Oréal USA is the strongest player and growing
Sales of color cosmetics by company
Figure 20: MULO sales of color cosmetics, by company, 2016 and 2017
WHAT’S WORKING?
Eyebrow makeup, concealer sales benefit from current trends
Figure 21: My all-time favorite drug store makeup products by Jaclyn Hill, April 2017
Figure 22: MULO sales of select eyebrow products and concealers, 52-week review period ending March 19, 2017
Value brands minimize the risk of experimentation
Figure 23: MULO sales of select value brand products, 52-week review period ending March 19, 2017
Figure 24: Sales of select private label color cosmetics products, 52-week review period ending March 19, 2017
New facial make-up formats improve the appearance of skin
Figure 25: Select facial make-up product launches, 2017
WHAT’S STRUGGLING?
Increased competition challenges larger players
Figure 26: Select struggling make-up products from leading MULO brands, 2014-17
Off-trend products see stagnant sales
Figure 27: Select struggling MULO make-up segments, 2014-17
WHAT’S NEXT?
Natural products rising in popularity
Athletic make-up, hybrid products fit in with active lifestyles
Skincare-related benefits continue to expand
THE CONSUMER – WHAT YOU NEED TO KNOW
Broad variety of formats support widespread product usage
Most women report consistent routines, some allocating more time and spend
Mass merchandisers, drug stores highly visited, specialty retailers make impact
Anti-aging, moisturizing claims in demand, age dictates benefits sought
Product innovations appeal to engaged segments
FACIAL MAKE-UP USAGE
Broad variety of formats supports widespread facial make-up usage
Figure 28: Facial make-up usage, May 2017
Age and income drive usage of facial make-up staples
Figure 29: Usage of select facial make-up, by age and income, May 2017
Younger women core users of newer facial make-up formats
Figure 30: Usage of select facial make-up, by age, May 2017
Hispanics use a variety of facial make-up, Black women lag behind
Figure 31: Facial make-up usage, by race/Hispanic origin, May 2017
Frustrated but Engaged users open to new facial make-up formats
Figure 32: Select facial make-up usage, by beauty segment, May 2017
SKINCARE BENEFITS IN FACIAL MAKE-UP
Anti-aging, moisturizing claims in high demand
Figure 33: Skincare benefits in facial make-up, May 2017
Age dictates skincare benefits sought
Figure 34: Select skincare benefits in facial make-up, by age, May 2017
Opportunities to reach Black women with skincare benefits
Figure 35: Select skincare benefits in facial make-up, by race/Hispanic origin, May 2017
Beauty segments seek differing make-up benefits
Figure 36: Select skincare benefits in facial make-up, by beauty segment, May 2017
EYE MAKE-UP USAGE
Mascara is a staple, use of eyebrow make-up growing
Figure 37: Eye make-up usage, May 2017
Women across age groups use some type of eye make-up
Figure 38: Eye make-up usage, by age, May 2017
Hispanics use a range of products, Black women over index for eyebrow make-up
Figure 39: Eye make-up usage, by all, Hispanic, and Black women, May 2017
Beauty Content, Beauty Enthusiasts are core users of eye make-up
Figure 40: Select eye make-up usage, by beauty segment, May 2017
LIP MAKE-UP USAGE
Lipstick remains a make-up staple
Figure 41: Lip make-up usage, May 2017
Older women stick with traditional lipstick, younger women experiment
Figure 42: Lip make-up usage, by age, May 2017
Multicultural women use a broader variety of lip make-up
Figure 43: Lip make-up usage, by race/Hispanic origin, May 2017
Beauty Enthusiasts use several lip formats
Figure 44: Lip make-up usage, by beauty segment, May 2017
REPERTOIRE OF PRODUCTS USED
Women incorporate a range of products into their routine
Figure 45: Repertoire of make-up products used, May 2017
Younger women use a broader variety of products
Figure 46: Repertoire of make-up products used, by age, May 2017
Hispanics most likely to use 11+ products
Figure 47: Repertoire of make-up products used, by race/Hispanic origin, May 2017
MAKE-UP ROUTINES
Most women investing the same time, money on make-up as in the past
Figure 48: Make-up routine, May 2017
Younger women report higher engagement in routines compared to last year
Figure 49: Make-up routine – More responses, by age, May 2017
Multicultural women increasing their engagement with make-up
Figure 50: Make-up routine – More responses, by all, Hispanic, and Black women, May 2017
Frustrated but Engaged segment spending more time and money
Figure 51: Make-up routine – More responses, by beauty segment, May 2017
RETAILERS SHOPPED
Women primarily rely on convenience and price when choosing retailer
Online retailers posing a threat to brick and mortar
Ulta and Sephora drive more traffic than department stores, other specialty
Figure 52: Retailers shopped, May 2017
Younger women willing to shop around
Figure 53: Select retailers shopped, by age, May 2017
Hispanics visit a broader variety of retailers
Figure 54: Select retailers shopped, by race/Hispanic origin, May 2017
Beauty Enthusiasts more likely to shop around
Figure 55: Select retailers shopped, by beauty segment, May 2017
INTEREST IN INNOVATIONS
Innovations that improve appearance of skin garner interest
Multipurpose offerings, athletic products fit women’s lifestyles
Many women lack enthusiasm for innovations
Figure 56: Interest in innovations, May 2017
Innovations appeal to engaged younger women
Figure 57: Interest in select innovations, by age, May 2017
Hispanic women seek innovative offerings
Figure 58: Interest in select innovations, by all, Hispanic, and Black women, May 2017
Product innovations appeal to Beauty Enthusiasts
Figure 59: Interest in select innovations, by beauty segment, May 2017
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations
APPENDIX – THE MARKET
Figure 60: Total US retail sales and forecast of color cosmetics, at inflation-adjusted prices, 2012-22
Figure 61: Total US retail sales and forecast of color cosmetics, by segment, at current prices, 2012-22
Figure 62: Total US retail sales of color cosmetics, by channel, at current prices, 2012-2017
APPENDIX – KEY PLAYERS
Figure 63: MULO sales of eye cosmetics, by leading companies and brands, rolling 52 weeks 2016 and 2017
Figure 64: MULO sales of facial cosmetics, by leading companies and brands, rolling 52 weeks 2016 and 2017
Figure 65: MULO sales of lip cosmetics, by leading companies and brands, rolling 52 weeks 2016 and 2017
APPENDIX – THE CONSUMER
Figure 66: Usage of blusher/bronzer brands, October 2011-November 2016
Figure 67: Usage of eye make-up brands (net)*, October 2011-November 2016
Figure 68: Usage of foundation/concealer brands, October 2011-November 2016
Figure 69: Usage of lipstick and lip gloss brands, October 2011-November 2016
Figure 70: Usage of mascara brands, October 2011-November 2016
Figure 71: Usage of lipstick and lip gloss formats, October 2011-November 2016
Figure 72: Make-up usage, October 2011-November 2016

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