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Color Cosmetics - Brazil - June 2017

Published By :

Mintel

Published Date : Jul 2017

Category :

Cosmetic

No. of Pages : N/A

The Brazilian consumers seem to be more aware of the color cosmetics they use. Products with sun protection, hypoallergenic, and not tested on animals are well regarded when shopping. In addition, they have been demanding attractive colors and finishing, as well as special promotions and experimentation of the product, at the time of purchase.

Table of contents

OVERVIEW
Definition
EXECUTIVE SUMMARY
The market
Sales should grow at a faster pace from 2017
Figure 1: Forecast for retail sales of color cosmetics, by value, Brazil, 2012-22
Market share
Avon and Boticario lead retail sales in 2016
Figure 2: Top companies' retail sales shares in color cosmetics, by value, Brazil, 2015-16
The consumer
The benefit of sun protection can stand out in seasonal color cosmetics
Figure 3: Important benefits (skin, lips, and eyes), Brazil, April 2017
Color cosmetics with a matte effect can deliver many benefits
Figure 4: Color choices, Brazil, April 2017
Charcoal can be used in in liquid makeup removers
Figure 5: Makeup routine, Brazil, April 2017
Cushion makeup is evolving and attracting consumers
Figure 6: Interest in innovation, Brazil, April 2017
Digital services can increase products’ visibility
Figure 7: Purchase drivers, Brazil, April 2017
What we think
ISSUES AND INSIGHTS
How to add new claims to makeup and nail polish products
Facts
Implications
How to innovate with micellar waters that remove makeup
Facts
Implications
THE MARKET – WHAT YOU NEED TO KNOW
Sales of color cosmetics should improve in 2017
Lips and eyes products have boosted retail sales
Products for men, anti-sweat, and digital technologies will impact the sector
MARKET SIZE AND FORECAST
Sales in the category felt the economic crisis in 2016
Figure 8: Retail sales of color cosmetics, by value, Brazil, 2012-22
Figure 9: Forecast for retail sales of color cosmetics, by value, Brazil, 2012-22
The “lipstick effect” seems to have influenced sales during the crisis
Figure 10: Retail sales of color cosmetics, by segment, by value, Brazil, 2015-16
MARKET DRIVERS
Companies seek to increase makeup consumption among men
Virtual reality apps dictate new consumption behaviors
Search for physical health opens up opportunities
KEY PLAYERS – WHAT YOU NEED TO KNOW
Despite slower growth, Avon still leads retail sales
Boticario Group and Natura ranked second and third
There is room for innovations in nail polishes, customizable products, and hypoallergenics
MARKET SHARE
Avon, Boticario and Natura account for almost half of retail sales
Figure 11: Top companies' retail sales shares in color cosmetics, by value, Brazil, 2015-16
WHO’S INNOVATING?
There is space to innovate in the subcategory of nail polishes
Figure 12: New product launches for nails, by type, by top 5 countries, January 2014-April 2017
Hypoallergenic benefit may be inspired by dermocosmetics
Figure 13: Percentage of color cosmetics global launches*, by 'hypoallergenic' claim, by top 5 countries and Brazil, January 2014-April 2017
Customized products represent a strongest trend
THE CONSUMER – WHAT YOU NEED TO KNOW
Brazilians seem concerned about health and sustainability
Colors with a matte effect are more appealing to young women, while colors with a sparkling effect attract more older women
Makeup routine seems to be different between age groups
Cushions for lips and eyes are opportunities for innovation in Brazil
Women from AB socioeconomic group seek appealing color and attractive finishing effect, as well as experimentation of the product
IMPORTANT BENEFITS
Sun protection benefit can stand out in seasonal makeup
Figure 14: Important benefits (skin, lips, and eyes), Brazil, April 2017
Vegan and cruelty-free nail polishes can innovate in formats
Figure 15: Important benefits, nail polishes, Brazil, April 2017
COLOR CHOICES
Makeup with a matte effect can deliver many benefits to consumers
Figure 16: Color choices, Brazil, April 2017
Lipstick with sparkling effect and anti-aging ingredients can appeal to women aged 45+
Figure 17: Color choices, by selected phrases and age, Brazil, April 2017
Promotions of seasonal products can boost purchase by Baby Boomers
Figure 18: Color choices, by selected phrases and generation, Brazil, April 2017
MAKEUP ROUTINE
Charcoal can be explored in liquid makeup removers
Figure 19: Makeup routine, Brazil, April 2017
Combined purchases can encourage consumption among youngsters
Figure 20: Makeup routine, by selected phrases and age, Brazil, April 2017
Multifunctional removers can appeal to women aged 16-24
Figure 21: Makeup routine, Brazil, April 2017
INTEREST IN INNOVATION
Cushions are evolving and attracting Brazilian consumers
Figure 22: Interest in innovation, Brazil, April 2017
There are opportunities to attract C12 consumers with contouring makeup
Figure 23: Interest in innovation, by innovation selected and socioeconomic group, Brazil, April 2017
Makeups inspired by films may appeal to Millennials
Figure 24: Interest in innovation, by selected innovations and generation, Brazil, April 2017
PURCHASE DRIVERS
Digital services can increase the visibility of products
Figure 25: Purchase drivers, Brazil, April 2017
Brands may attract young Millennials with premium products
Figure 26: Purchase drivers, by selected reason and age group, Brazil, April 2017
Experimentation is important for AB consumers
Figure 27: Purchase drivers, by selected reasons and socioeconomic group, Brazil, April 2017
APPENDIX – MARKET SIZE AND FORECAST
Figure 28: Retail sales of color cosmetics, by value, Brazil, 2012-22
Figure 29: Forecast for retail sales of color cosmetics, by value, Brazil, 2012-22
Figure 30: Top companies' retail sales shares in color cosmetics, by value, Brazil, 2015-16
Abbreviations

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