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COFFEE SHOPS - EMERGING COFFEE CULTURE - IRELAND - AUGUST 2019

Published By :

Mintel

Published Date : Aug 2019

Category :

Non-Alcoholic Drinks

No. of Pages : N/A

Coffee culture in Ireland continues to grow as consumers become better educated in brewing techniques, sourcing origins and quality coffee which has resulted in coffee shops and cafés being one of the fastest-growing foodservice segments in Ireland – a trend which is set to continue in 2019 and onwards

Table of contents

OVERVIEW
What you need to know
Issues covered in this Report
EXECUTIVE SUMMARY
The market
Figure 1: Estimated value of the Irish café and coffee shop market, NI and RoI, 2014-19
Forecast
Figure 2: Indexed value of the Irish café and coffee shop market, NI and RoI, 2014-24
Market factors
Coffee prices decrease in Ireland
RoI foodservice prices rise as VAT hike is implemented
Single-use coffee cups come under scrutiny
Plant-based diets becoming more mainstream
Companies and innovations
The consumer
International coffee shops remain on top
Figure 3: Types of coffee shops and cafés that consumers have visited in the last three months, NI and RoI, June 2019
Retailer sandwich counters appeal to Irish consumers
Figure 4: Types of sandwich shops that consumers have visited in the last three months, NI and RoI, June 2019
Lunch tops the reasons for visit a coffee shop
Figure 5: Occasions that consumers have visited a coffee shop or sandwich shop in the last three months, NI and RoI, June 2019
Ethical coffee shops important
Figure 6: Agreement with statements relating to coffee shops and sandwich shops, NI and RoI, June 2019
THE MARKET – WHAT YOU NEED TO KNOW
Coffee shops estimated for 6.4% growth in 2019
Coffee prices decrease as part of a wider supply-chain issue
VAT increase in RoI sees foodservice prices rise
Paper cup sales grow in Europe
Veganism shapes café and coffee shop products
MARKET SIZES AND FORECAST
Coffee shops are one of the fastest growing foodservice sectors
Figure 7: Estimated value of the Irish café and coffee shop market, IoI, NI and RoI, 2014-24
Figure 8: Indexed value of the Irish café and coffee shop market, IoI, NI and RoI, 2014-24
Growth in foodservice spending despite Brexit
Figure 9: Forecast CAGR in foodservice consumer spending, IoI, NI and RoI, 2019-21
Figure 10: Café and coffee shop spending share, by channel, IoI, 2018
MARKET DRIVERS
Coffee prices fall across IoI
Figure 11: Consumer price indices of coffee, RoI, August 2017-May 2019
Figure 12: Consumer price indices of coffee, UK/NI, August 2017-May 2019
VAT hike sees RoI foodservice prices jump in 2019
Figure 13: Consumer price indices of restaurants, cafés, fast food and takeout establishments, RoI, August 2017-May 2019
Figure 14: Consumer price indices of restaurants, cafés, fast food and takeout establishments, RoI, August 2017-May 2019
2018 witnesses a record year for coffee shop openings in Belfast
Sales of paper cups grow in Europe
Figure 15: Estimated volume of paper cups sold, Europe, in billions, 2018-24
However, single-use coffee cups still carry a negative perception
Figure 16: Consumer agreement with the statement ‘I think single serve coffee cups should come with a higher cost to the customer to help reduce waste’, NI and RoI, June 2019
Dietary trends prompt coffee shops and sandwich shops to get creative
Figure 17: Selective diets that consumers currently adhere to, NI and RoI, June 2018-June 2019
Emerging coffee culture in Ireland and where it’s going
Figure 18: Types of coffee used by consumers at home or in the workplace in the last month, NI and RoI, June 2018
$75 for a coffee?
CBD in coffee goes mainstream
Sleep promoting coffee
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Advertisement innovation from Frank & Honest and McDonald’s
Café chains in Ireland introduce new menu items
Costa and Frank & Honest launch ready-to-drink cold coffee
NI coffee chains Bob and Bert’s and Ground expand to Great Britain
Sustainable practises take centre stage for Irish coffee
WHO’S INNOVATING?
Catalyst in Bray becomes Ireland’s first sustainable coffee shop
Coffee bags could shake up the at-home market
Consumers interested in cold coffee alternatives
Functional coffee could be the next emergent trend
Figure 19: New coffee products launched claiming ‘added functionality’, UK and Ireland, 2015-19
COMPANIES AND BRANDS
Bakers and Baristas
Key facts
Product portfolio
Recent developments
Bob and Bert’s
Key facts
Product portfolio
Recent developments
Caffè Nero
Key facts
Product portfolio
Recent developments
Costa Coffee
Key facts
Product portfolio
Recent developments
Esquires Coffee
Key facts
Product portfolio
Recent developments
Frank & Honest Coffee (Musgrave)
Key facts
Product portfolio
Recent developments
Greggs
Key facts
Product portfolio
Recent developments
Ground Espresso Bar
Key facts
Product portfolio
Recent developments
Insomnia
Key facts
Product portfolio
Recent developments
McDonald’s McCafé
Key facts
Product portfolio
Recent developments
O’Brien’s
Key facts
Product portfolio
Recent developments
Starbucks
Key facts
Product portfolio
Recent developments
Subway
Key facts
Product portfolio
Recent developments
THE CONSUMER – WHAT YOU NEED TO KNOW
International coffee shops remain on top
In-store sandwich counter is a favourite among Irish consumers
Lunchtime occasion tops the reasons for visiting a coffee shop
Coffee chains known for their high quality
TYPES OF COFFEE SHOPS VISITED
Almost half of consumers have visited an international coffee shop
Figure 20: Types of coffee shops and cafés that consumers have visited in the last three months, NI and RoI, June 2019
Women more inclined to visit an international chain
Figure 21: Consumers who have visited an international coffee shop brand (eg Starbucks, Costa) in the last three months, by gender, NI and RoI, June 2019
Older consumers warm to independent coffee shops
Figure 22: Consumers who have visited an Independent coffee shop in the last three months, by generational cohort, NI and RoI, June 2019
In-store coffee shops find a market
Figure 23: Types of coffee shops and cafés that consumers have visited in the last three months, NI and RoI, June 2019
TYPES OF SANDWICH SHOPS VISITED
RoI prefer in-store deli’s while NI favours international brands
Figure 24: Types of sandwich shops that consumers have visited in the last three months, NI and RoI, June 2019
Growing popularity of c-stores offers opportunities for in-store kiosk
Figure 25: Consumers who have visited an in-store deli/sandwich counter at convenience store and/or in-store branded kiosk for coffee/snacks (eg Frank and Honest in Centra store) in the last three months, NI and RoI, June 2019
International sandwich shops appeal to younger consumers
Figure 26: Consumers who have visited an international sandwich shop brand (eg Subway) in the last three months, by gender and generational cohort, NI and RoI, June 2019
Service stations appeal to rural consumers
Figure 27: Consumers who have visited a service station concession (eg Applegreen) in the last three months, by residence area, NI and RoI, June 2019
REASONS FOR VISITING A COFFEE/SANDWICH SHOP
Coffee and sandwich shops popular for a break
Figure 28: Occasions that consumers have visited a coffee shop or sandwich shop in the last three months, NI and RoI, June 2019
Lunch tops the occasions
Figure 29: Consumers who have visited a coffee shop or sandwich shop for lunch in the last three months, by social class, NI and RoI, June 2019
Figure 30: Agreement with statements related to lunchtime preferences, NI and RoI, January 2018
Meeting with friends and family popular among women
Figure 31: Consumers who have visited a coffee shop or sandwich shop to meet friends and/or family in the last three months, by gender, NI and RoI, June 2019
Coffee shops and the breakfast occasion
Figure 32: Consumers who have visited a coffee shop or sandwich shop for breakfast in the last three months, by work status, NI and RoI, June 2019
Figure 33: Top five types of breakfast that consumers typically eat out of home, NI and RoI, September 2018
ATTITUDES TOWARDS COFFEE AND SANDWICH SHOPS
Larger chains known for quality
Figure 34: Agreement with statements relating to coffee shops and sandwich shops, NI and RoI, June 2019
Nine in 10 support recycling in coffee shops
Figure 35: Consumer agreement with the statement ‘Coffee shops/hot drinks outlets should provide recycling bins’, by age, NI and RoI, June 2019
Atmosphere important when choosing a coffee shop
Figure 36: Consumer agreement with the statement ‘atmosphere is important when choosing a coffee shop’, by age group, NI and RoI, June 2019
In-store kiosks match specialist coffee quality
Figure 37: Consumer agreement with the statement ‘hot drinks from in-store branded kiosk (eg Tim Hortons, Frank & Honest) taste as good as hot drinks from specialist coffee shops (eg Starbucks)’, by employment status, NI and RoI, June 2019
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Generational cohort definitions
Abbreviations

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