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Coconut Water Market in the US 2017-2021

Published By :

Technavio

Published Date : Jun 2017

Category :

Non-Alcoholic Drinks

No. of Pages : 70 Pages

This industry research report identifies Coca-Cola, PepsiCo, and Vita Coco as the key vendors in the coconut water market in the US. A comprehensive analysis of this market is also presented by product type (sweetened coconut water and unsweetened coconut water), by flavour type (flavoured and plain), and by distribution channel (super markets and hypermarkets, convenience stores, specialist retailers, and others).

Overview of the coconut water market in the US

Market research analysts at Technavio predict that the coconut water market in the US will grow at a CAGR of around 26% by 2021. The health benefits associated with the consumption of coconut water is identified as one of the primary growth factors for this market. Coconut water has become a perfect alternative to drinks with artificial and high sugar content. It is a natural drink enriched with sodium, potassium, and electrolytes that are essential for a healthy lifestyle. Coconut water is a healthy drink that can replenish body fluids and is also free from artificial flavours, sweeteners, preservatives, additives, and gluten. It has also been observed that coconut water helps in lowering blood pressure, which is one of the primary reasons for driving the demand for packaged coconut water over other drinks in the US. Furthermore, coconut water also helps in weight reduction, improving skin texture, and improves digestion.

One of the latest trends that will gain traction in the coconut water market in the US is the innovations in coconut water packaging. Innovative packaging based on new shapes, material, and dispensing systems act as the differentiator for various brands. The packaging of any brand is important in attracting interests and curiosity among consumers. Companies are introducing coconut water in tetra packs that keep the products fresh and free from spoilage. ZICO has already launched new clear, larger, and re-sealable PET bottles for its coconut water products in the US. The company has plans to introduce this packaging in Europe and other markets in the coming years.

Competitive landscape and key vendors

Owing to the presence of several large and small scale vendors, the coconut water market in the US appears to be highly fragmented. These vendors compete based on price, quality, innovation, reputation, and distribution. Intense competition among players and the rapid technology changes pose as significant risks for vendor operations. Therefore, to survive and succeed in this competitive environment, coconut water companies have the need to differentiate their product and service offerings through clear and unique value propositions.

The leading vendors in the market are -

Coca-Cola
PepsiCo
Vita Coco
The other prominent vendors in the market are Amy & Brian Naturals, Bai, C20 Pure Coconut Water, C-COCONUT WATER, Chi, Cocojal, Edward & Sons, FROLIC FOODS, H2coco, Harmless Harvest, INVO COCONUT WATER, iTi Tropicals, jax coco, nudie, Pulse Beverage, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana, Temple Lifestyle, Thai Agri Foods, Zolam, and Zumi Natural (Coco Zumi).

Segmentation by product type and analysis of the coconut water market in the US

Sweetened coconut water
Unsweetened coconut water
During 2016, the sweetened coconut water segment accounted for the major shares of the coconut water market in the US. The availability of products from the major market players which contain less than 1% of natural fruit sugar is driving the influx of consumers. The increasing trend of formulating reduced-calorie 100% juice blended with coconut water is gaining wide popularity and this in turn will drive the growth of the segment in this market.

Segmentation by distribution channels and analysis of the coconut water market in the US

Super markets and hypermarkets
Convenience stores
Specialist retailers
According to this market research report, the supermarkets and hypermarkets accounted for the maximum shares of the coconut water market in the US during 2016. The availability of a wide range of natural foods and beverages and the increased preference of customers to purchase products at supermarkets and hypermarkets, drive the growth of the market in this segment.

Key questions answered in the report include

What will the market size and the growth rate be in 2021?
What are the key factors driving the coconut water market in the US?
What are the key market trends impacting the growth of the coconut water market in the US?
What are the challenges to market growth?
Who are the key vendors in the coconut water market in the US?
What are the market opportunities and threats faced by the vendors in the coconut water market in the US?
Trending factors influencing the market shares of the US.
What are the key outcomes of the five forces analysis of the coconut water market in the US?
Technavio also offers customization on reports based on specific client requirement.

Coconut water, as a drink has an immense health benefit for the human body. It is packed with essential vitamins and minerals such as bicarbonate, calcium, chloride, magnesium, phosphorous, potassium and sodium, which are essential for the smooth functioning of the human body. This upcoming industry research report on the coconut water market in the US is an intrinsic part of the food and beverage industry portfolio and introduces vital insights into the market for non-alcoholic beverages. Technavios insightful market research reports also offer insights on the market size, forecast, trends, and industry analysis to help clients build effective growth strategies.

By conducting an extensive research approach of quantitative and qualitative data collection methods and assessing the changing demand-supply landscape of the non-alcoholic beverages sector, the upcoming market research report on the coconut water market in the US offers insights into the key market drivers, trends, and eminent challenges that will influence the growth of the key suppliers in this market space. Additionally, to offer clients insights into the competitive landscape for this market, this market report on the coconut water market in the US also covers vendors like Pepsi Co, Coca-cola, VITA CO, Edward and sons, ZICO, Pure Naked, and Coconut One.

This market research report on the coconut water market in the US also takes into account the growth of related markets like bottled spring water and ready-to-drink green tea, which are anticipated to post an impressive CAGR of over 7% and close to 5%, respectively during the forecast period. Our market research analysts also believe that the increasing awareness of health and awareness is likely to make an impact on the demand for coconut water in the US.

The upcoming industry report on the coconut water market in the US also offers insights into fast-growing segments within the food and beverage industry, including sectors like food, food service, and alcoholic beverages. Additionally, the report also presents insights into the changing competitive landscape and gives clients a realistic picture of the future direction of the industry.

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.
Table of Contents
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Market outline
PART 05: Market landscape

Market overview
Global coconut water market
Coconut water market in the US
Five forces analysis
PART 06: Technological outlook for manufacturing coconut water

Technology used in processing coconut water
PART 07: Market segmentation by product type

Sweetened coconut water market in the US
Unsweetened coconut water market in the US
PART 08: Market segmentation by flavor type

Flavored coconut water market in the US
Plain coconut water market in the US
PART 09: Market segmentation by distribution channel

PART 10: Decision framework

PART 11: Drivers and challenges

Market drivers
Market challenges
PART 12: Market trends

Packaging innovations
Emergence of ethical consumerism
Growing vegan population in the US
PART 13: Vendor landscape

Competitive scenario
Competitive positioning matrix
Market positioning matrix based on product portfolio and distribution network for key market players
Coca-Cola
PepsiCo
Vita Coco
Other prominent vendors

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