Coconut Water Market in the US 2017-2021
- June 2017
- Non-Alcoholic Drinks
- 70 pages
Overview of the coconut water market in the US
Market research analysts at Technavio predict that the coconut water market in the US will grow at a CAGR of around 26% by 2021. The health benefits associated with the consumption of coconut water is identified as one of the primary growth factors for this market. Coconut water has become a perfect alternative to drinks with artificial and high sugar content. It is a natural drink enriched with sodium, potassium, and electrolytes that are essential for a healthy lifestyle. Coconut water is a healthy drink that can replenish body fluids and is also free from artificial flavours, sweeteners, preservatives, additives, and gluten. It has also been observed that coconut water helps in lowering blood pressure, which is one of the primary reasons for driving the demand for packaged coconut water over other drinks in the US. Furthermore, coconut water also helps in weight reduction, improving skin texture, and improves digestion.
One of the latest trends that will gain traction in the coconut water market in the US is the innovations in coconut water packaging. Innovative packaging based on new shapes, material, and dispensing systems act as the differentiator for various brands. The packaging of any brand is important in attracting interests and curiosity among consumers. Companies are introducing coconut water in tetra packs that keep the products fresh and free from spoilage. ZICO has already launched new clear, larger, and re-sealable PET bottles for its coconut water products in the US. The company has plans to introduce this packaging in Europe and other markets in the coming years.
Competitive landscape and key vendors
Owing to the presence of several large and small scale vendors, the coconut water market in the US appears to be highly fragmented. These vendors compete based on price, quality, innovation, reputation, and distribution. Intense competition among players and the rapid technology changes pose as significant risks for vendor operations. Therefore, to survive and succeed in this competitive environment, coconut water companies have the need to differentiate their product and service offerings through clear and unique value propositions.
The leading vendors in the market are -
The other prominent vendors in the market are Amy & Brian Naturals, Bai, C20 Pure Coconut Water, C-COCONUT WATER, Chi, Cocojal, Edward & Sons, FROLIC FOODS, H2coco, Harmless Harvest, INVO COCONUT WATER, iTi Tropicals, jax coco, nudie, Pulse Beverage, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana, Temple Lifestyle, Thai Agri Foods, Zolam, and Zumi Natural (Coco Zumi).
Segmentation by product type and analysis of the coconut water market in the US
Sweetened coconut water
Unsweetened coconut water
During 2016, the sweetened coconut water segment accounted for the major shares of the coconut water market in the US. The availability of products from the major market players which contain less than 1% of natural fruit sugar is driving the influx of consumers. The increasing trend of formulating reduced-calorie 100% juice blended with coconut water is gaining wide popularity and this in turn will drive the growth of the segment in this market.
Segmentation by distribution channels and analysis of the coconut water market in the US
Super markets and hypermarkets
According to this market research report, the supermarkets and hypermarkets accounted for the maximum shares of the coconut water market in the US during 2016. The availability of a wide range of natural foods and beverages and the increased preference of customers to purchase products at supermarkets and hypermarkets, drive the growth of the market in this segment.
Key questions answered in the report include
What will the market size and the growth rate be in 2021?
What are the key factors driving the coconut water market in the US?
What are the key market trends impacting the growth of the coconut water market in the US?
What are the challenges to market growth?
Who are the key vendors in the coconut water market in the US?
What are the market opportunities and threats faced by the vendors in the coconut water market in the US?
Trending factors influencing the market shares of the US.
What are the key outcomes of the five forces analysis of the coconut water market in the US?
Technavio also offers customization on reports based on specific client requirement.
Coconut water, as a drink has an immense health benefit for the human body. It is packed with essential vitamins and minerals such as bicarbonate, calcium, chloride, magnesium, phosphorous, potassium and sodium, which are essential for the smooth functioning of the human body. This upcoming industry research report on the coconut water market in the US is an intrinsic part of the food and beverage industry portfolio and introduces vital insights into the market for non-alcoholic beverages. Technavios insightful market research reports also offer insights on the market size, forecast, trends, and industry analysis to help clients build effective growth strategies.
By conducting an extensive research approach of quantitative and qualitative data collection methods and assessing the changing demand-supply landscape of the non-alcoholic beverages sector, the upcoming market research report on the coconut water market in the US offers insights into the key market drivers, trends, and eminent challenges that will influence the growth of the key suppliers in this market space. Additionally, to offer clients insights into the competitive landscape for this market, this market report on the coconut water market in the US also covers vendors like Pepsi Co, Coca-cola, VITA CO, Edward and sons, ZICO, Pure Naked, and Coconut One.
This market research report on the coconut water market in the US also takes into account the growth of related markets like bottled spring water and ready-to-drink green tea, which are anticipated to post an impressive CAGR of over 7% and close to 5%, respectively during the forecast period. Our market research analysts also believe that the increasing awareness of health and awareness is likely to make an impact on the demand for coconut water in the US.
The upcoming industry report on the coconut water market in the US also offers insights into fast-growing segments within the food and beverage industry, including sectors like food, food service, and alcoholic beverages. Additionally, the report also presents insights into the changing competitive landscape and gives clients a realistic picture of the future direction of the industry.
Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.
Have query on this report?Make an Enquiry
The team was the biggest help to us. Not only were we provided with customized solutions but also we were guided through the most complicated situations. The information was on-point yet comprehensive. The experience was absolutely satisfying and helped us turn many challenges into opportunities.
Ours is a startup with a unique set of challenges and we were therefore hesitant but the team totally put us at ease with their knowledge and expertise. Our business and its challenges were understood perfectly and help was extended accordingly. The tailor made approach really helped us gain the most informative insights.
The report repository is absolutely impressive –updated and exhaustive in terms of markets covered and information provides. Besides, with the support extended to us by the team, we could reduce costs as well as move to sustainable growth. This really helped us tap into new opportunities. Happy to have gone ahead with ResearchMos.us.
We have had a long term engagement with ResearchMoz.us and never have we felt that the work done and help extended were below flawless. The report repository is one of the best one can hope to tap into. Recently, our partner businesses opted for consultancy services and they are all thrilled with the outcome.
Insights from reports helped us improve our profit margins significantly. Most of the knowledge we needed on the market were provided to us on a granular basis. From trends, and drivers to competitive analysis, the information was not just crisp but also insightful. That helped us chart a robust growth strategy and as of now we are happy to state that we are reaping big benefits.
More from Non-Alcoholic Drinks
Non-Alcoholic DrinksNutrition and Performance Drinks - US - April 2017
Non-Alcoholic DrinksGlobal Cold Pressed Juices Market 2017-2021
Non-Alcoholic DrinksCoconut Water Market in the US 2017-2021
Non-Alcoholic DrinksGlobal Nonalcoholic Drinks Market Professional Survey Report 2017
Food & BeveragesBaijiu Market - Global Outlook and Forecast 2021-2027
Food & BeveragesCanned Mushroom Market - Global Outlook and Forecast 2021-2027
Food & BeveragesFrosting & Icing Market - Global Outlook and Forecast 2021-2027