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Clothing Retailing - Spain - October 2016

Published By :

Mintel

Published Date : Nov 2016

Category :

Apparel

No. of Pages : N/A

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Spain, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned Spain, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

Table of Content

OVERVIEW
What you need to know
Areas covered in this report

EXECUTIVE SUMMARY
The market
Spending and inflation
Figure 1: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
Market segmentation
Channels of distribution
Figure 2: Spain: Distribution of consumer spending on clothing and footwear, 2015
Sector size and forecast
Leading players
Key metrics
Market shares
Figure 3: Spain: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2015
Online
The consumer
Where they shop
Figure 4: Spain: The consumer: Where people shopped for clothing in the past 12 months, by retailer: Online/catalogue vs in-store, July 2016
Attitudes to shopping for clothing
Figure 5: Spain: Attitudes to shopping for clothing, July 2016
What we think

ISSUES AND INSIGHTS
Specialists gaining share, but some more than others
The facts
The implications
What are the opportunities for clothing online?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Clothing market delivers positive growth
Womenswear spend grows ahead of menswear
Clothing prices inflate 0.4%
Clothing specialists’ sales growth accelerates

SPENDING AND INFLATION
Clothing market delivers positive growth
Figure 6: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
Improvements in the Spanish economy
Figure 7: Spain: Retail confidence and consumer confidence indicator, January 2015-September 2016
Inflation
Figure 8: Spain: Consumer prices* of clothing and footwear, annual % change, 2011-15
Figure 9: Spain: Consumer prices* of clothing and footwear, annual % change, January 2015-August 2016
Market segmentation
Figure 10: Spain: Clothing, retail market segmentation, 2014 and 2015
Channels of distribution
Figure 11: Spain: Estimated distribution of consumer spending on clothing and footwear, 2015

SECTOR SIZE AND FORECAST
Clothing specialists’ sales growth accelerates
Figure 12: Spain: Clothing specialists’ sales (excl. VAT), 2012-16
Figure 13: Spain: Clothing specialists’ sales forecasts (excl. VAT), 2016-21
Growth of specialists’ sector outpaces consumer spending
Figure 14: Spain: Clothing sector sales as a proportion of all spending on clothing, 2012-16

LEADING PLAYERS – WHAT YOU NEED TO KNOW
Inditex dominates, but Primark is growing fast
Market share gains for Inditex, H&M and Primark
Online development lags behind Europe, but is catching up

LEADING PLAYERS
Sales
Figure 15: Spain: Leading clothing specialists, sales (excl vat), 2012-15
Outlets
Figure 16: Spain: Leading clothing specialists, outlet numbers, 2012-15
Sales per outlet
Figure 17: Spain: Leading clothing specialists, sales per outlet, 2012-15

MARKET SHARES
Figure 18: Spain: Leading clothing specialists, market shares, 2012-15

ONLINE
The online channel
Shopping for clothing online
Figure 19: Spain: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
Leading online players
Where people shop online
Figure 20: Spain: Where people shopped for clothing online in the past 12 months, by retailer, July 2016
Revenues
Figure 21: Spain: Leading online retailers, estimated online sales of clothing and footwear (Ex VAT), 2013-15

THE CONSUMER – WHAT YOU NEED TO KNOW
H&M and Zara close the gap with El Corte Inglés
Opportunity for specialists online
Need for more transitional clothing
Opportunity for digital personal styling initiatives
Young consumers are active on their smartphones while in store

WHERE THEY SHOP
H&M and Zara close the gap on El Corte Inglés
Figure 22: Spain: Where people shopped for clothing in the past 12 months, by retailer, whether in-store or online/by catalogue, July 2016
Figure 23: Spain: Where people shopped for clothing in the past 12 months, by retailer, in-store or online/by catalogue, July 2016
Sports goods retailers important to the clothing market
Opportunity for specialists online
Figure 24: Spain: Where people shopped for clothing in the past 12 months, by broad category, July 2016
El Corte Inglés attracts an older demographic
Figure 25: Spain: Profile of who shops where, by retailer across all channels, July 2016

ATTITUDES TO SHOPPING FOR CLOTHING
Opportunity for digital personal styling initiatives
Figure 26: Spain: Attitudes to shopping for clothing, July 2016
Need for more transitional clothing
Stores remain a key source of inspiration

BEHAVIOURS WHEN SHOPPING FOR CLOTHING
Young consumers are active on their smartphones while in store
Figure 27: Spain: Agreement with various shopping behaviours, July 2016

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
C&A
What we think
The times they are a changing
Weak performance in core market Germany
Keeping up, just….
Western Europe weak, expanding in the East
Company background
Company performance
Figure 28: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
Figure 29: C&A (Europe): Outlet data, 2011/12-2015/16
Figure 30: C&A (Europe): Outlet data by country, October 2016
Retail offering

EL CORTE INGLÉS
What we think
Online service offering stands out
El Corte Inglés targets female teen market
Sfera develops international partnerships to fuel growth
Company background
Company performance
Figure 31: El Corte Inglés: Group financial performance, 2011/12-2015/16
Figure 32: El Corte Inglés: Outlet data, 2011/12-2015/16
Retail offering

ETAM GROUP
What we think
Etam’s extended offering drives growth
Struggling 1.2.3 repositions following lacklustre sales
Digital innovation at the heart of Undiz
Company background
Company performance
Figure 33: Etam Group: Group financial performance, 2011-15
Figure 34: Etam Group: Outlet data, 2011-15
Figure 35: Etam Group: Store network, by region, 2014 and 2015
Retail offering

GRUPO CORTEFIEL
What we think
Company background
Company performance
Figure 36: Grupo Cortefiel: Group financial performance, 2011/12-2015/16
Figure 37: Grupo Cortefiel: Outlet data, 2011/12-2015/16
Retail offering

GRUPO INDITEX
What we think
Inditex outperforms the market
Integrating the digital and physical experience
Zara adopts a more sustainable approach to fast fashion
Company background
Company performance
Figure 38: Grupo Inditex: Group financial performance, 2011/12-2015/16
Figure 39: Grupo Inditex: Share of sales, by retail brand, 2015/16
Figure 40: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
Figure 41: Grupo Inditex: Outlet data, by region, at January 2016
Figure 42: Grupo Inditex: Store numbers, by retail brand, at January 2016
Figure 43: Grupo Inditex: Outlet data, 2011/12-2015/16
Retail offering

H&M HENNES & MAURITZ
What we think
Designer collaborations boost sales and strengthen fashion credentials
Rapid store growth
E-commerce expansion
A one-stop shop for fashion and beauty
Sustainable fashion initiatives
Company background
Company performance
Figure 44: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
Figure 45: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
Retail offering

KIABI
What we think
Company background
Company performance
Figure 46: Kiabi: Group financial performance, 2011-15
Figure 47: Kiabi: Outlet data, 2011-15
Retail offering

PRIMARK/PENNEYS
What we think
The most popular clothing retailer
Inevitable slowing of growth
Facing a triple threat
Lack of transactional website is hurting it
Devaluation of pound set to hit margins
Company background
Company performance
Figure 48: Primark/Penneys: Group financial performance, 2011/12-2015/16
Figure 49: Primark/Penneys: Outlet data, 2011/12-2015/16
Retail offering

ZALANDO
What we think
Complementing the high street leaders
Brand focus
Company background
Company performance
Figure 50: Zalando: Group financial performance, 2011-15
Retail offering

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