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Clothing Retailing - Ireland - October 2016

Published By :

Mintel

Published Date : Nov 2016

Category :

Apparel

No. of Pages : N/A

Value retailers such as Penneys/Primark continue to perform exceptionally well as they have done in the last five years, however, looking ahead the growing online market threatens to pull consumers out of the store and towards online shopping. Value retailers risk being left behind in the absence of an online presence which may prove detrimental to sales.

Table of contents

OVERVIEW
What you need to know
Issues covered in this Report

EXECUTIVE SUMMARY
The market
Figure 1: Estimated market value of Irish clothing retailing market, by sector, IoI, 2015
Figure 2: Estimated market value of online spending as a percentage of total spending on clothing, IoI, 2015
Forecast
Figure 3: Estimated market value of Irish clothing retailing market (excluding footwear and accessories), RoI and NI, 2011-21
Market factors
Clothing prices remain low
Healthy finances on the rise
Irish consumers seek ethical retailers
Demand for more discount shopping online
More shopping in vintage retailers
Companies and innovations
The consumer
Figure 4: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2016
Figure 5: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2016
Figure 6: Online retailers shopped in for clothes in the last 12 months, NI and RoI, August 2016
Figure 7: Consumers who have returned clothes that they have bought online or in-store in the last 12 months, NI and RoI, June 2016
Figure 8: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, NI and RoI, August 2016
Figure 9: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, NI and RoI, August 2016
Irish consumers seek more online shopping from value retailers
Figure 10: Consumer agreement with statements related to clothing retailing, NI and RoI, August 2016
What we think

ISSUES AND INSIGHTS
How is the market expected to perform in 2016/17?
The facts
The implications
What are the top clothing retailers used by Irish consumers?
The facts
The implications
How is the online shopping market faring?
The facts
The implications
How can brands entice consumers in-store rather than online?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Clothing market estimated to see 1.6% growth in 2016
Clothing prices remain low
Healthy finances on the rise
Irish consumers seek ethical retailers
Demand for more discount shopping online
More shopping in vintage retailers

MARKET SIZE AND FORECAST
Clothing market forecast for 1.6% growth in 2016
Figure 11: Estimated market value of Irish clothing retailing market (excluding footwear and accessories), IoI, RoI and NI, 2011-21
Figure 12: Estimated market value of Irish clothing retailing market (excluding footwear and accessories), RoI and NI, 2011-21
Figure 13: Pound to euro exchange rate measured on the 1st of every month, in euros, October 2015-October 2016
Value retailers see 17% growth between 2011 and 2015
Figure 14: Estimated market value of Irish clothing retailing market, by sector, IoI, 2011-15
Womenswear remains the top sector
Figure 15: Estimated market value of Irish clothing retailing market, by sector, IoI, 2011-16
Online spending accounts for 12% of total clothing sales
Figure 16: Estimated market value of online spending as a percentage of total spending on clothing, IoI, 2015

MARKET DRIVERS
Cyclical clothing prices attributable to sales
Figure 17: Consumer price index, all items vs clothing and footwear, RoI, July 2015-August 2016
Figure 18: Consumer price index, all items vs clothing and footwear, NI, July 2015-August 2016
Consumer finances more healthy
Figure 19: How consumers rate their current financial situation, NI and RoI, August 2015 and August 2016
Brexit leaving consumers uneasy about future spending ability
Figure 20: How consumers feel about their future personal situation after the results of Brexit, NI and RoI, August 2016
Irish consumers seek ethical retailers
Figure 21: Agreement with statements relating to clothing retailers, NI and RoI, August 2016
Online shopping continues to grow
Figure 22: Consumers who have bought clothing/footwear/accessories online in the last 12 months, by device, NI and RoI, February 2016
Figure 23: Agreement with the statement ‘I would like to see more discount/ value clothing retailers offer online shopping services (eg Primark/Penneys)’, NI and RoI, June 2016
‘Thrifty’ shopping has never been more popular
Figure 24: Agreement with the statement ‘I have shopped in vintage clothing/second-hand/ charity shops for clothes in the last 12 months’, by gender and social class, NI and RoI, June 2016

KEY PLAYERS AND INNOVATIONS – WHAT YOU NEED TO KNOW
AR modelling could boost online clothing shopping
Back to the Future-inspired footwear
Offering fashion to dogs
Solar-powered fabrics

WHO’S INNOVATING?
Augmented reality used in changing rooms
Integrating technology into clothing
Offering fashion to dogs
Warming up in winter months

COMPANY PROFILES
Arcadia Group
Key facts
Recent developments
Asda
Key facts
Recent developments

ASOS
Key facts
Recent developments
Benetton Group
Key facts
Recent developments
Debenhams
Key facts
Recent developments
Dunnes
Key facts
Recent developments
H&M
Key facts
Recent developments
Inditex Group
Key facts
Recent developments
M&S
Key facts
Recent developments
Next
Key facts
Recent developments
Primark/Penneys
Key facts
Recent developments
Tesco
Key facts
Recent developments
River Island
Key facts
Recent developments
TK Maxx
Key facts
Recent developments
Online-only retailers
Amazon
Key facts
Recent developments
eBay
Key facts
Recent developments

THE CONSUMER – WHAT YOU NEED TO KNOW
In-store clothes shopping remains more popular
Poor fit leads to most clothing returns
Tailoring in-store appeals to half of Irish consumers

THE CONSUMER – USAGE OF CLOTHING RETAILERS
In-store shopping still preferred over online
Figure 25: Retailers shopped in for clothes in the last 12 months, in-store and online, NI and RoI, August 2016
Penneys/Primark is the top clothing retailer
Figure 26: Consumers who have bought clothes in Penneys/Primark in the last 12 months, in-store, NI and RoI, August 2015-August 2016
Figure 27: Consumers who have bought clothes in Penneys/Primark in the last 12 months, in-store, by gender and age, NI and RoI, August 2016
Tesco is the top supermarket for buying clothes
Figure 28: Supermarkets that consumers have bought clothes from in-store in the last 12 months
Figure 29: Consumers who have bought clothes in Tesco in the last 12 months, in-store, by gender and age of children, NI and RoI, August 2015
M&S favoured by older consumers
Figure 30: Consumers who have bought clothes in M&S in the last 12 months, in-store, by gender and age, NI and RoI, August 2015
Sports stores increase in popularity
Figure 31: Consumers who have bought clothes in a sports shop (eg Sports Direct) in the last 12 months, in-store, by gender and age, NI and RoI, August 2015
Amazon top retailer for online shopping
Figure 32: Online-only retailers that consumers have bought clothes online from in the last 12 months, NI and RoI, June 2016

THE CONSUMER – REASONS FOR CLOTHING RETURNS
Similar number of returns in-store and online for NI consumers
Figure 33: Consumers who have returned clothes that they have bought online or in-store in the last 12 months, NI and RoI, June 2016
Women more likely to return in-store clothes as they didn’t suit them
Figure 34: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, NI and RoI, August 2015
Figure 35: Consumers who have returned clothing they bought in-store in the last 12 months because the garments did not suit them, by gender, NI and RoI, August 2015
Poor fitting has more than half of consumers returning clothes online
Figure 36: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, NI and RoI, August 2015

THE CONSUMER – ATTITUDES TOWARDS CLOTHING RETAILING
More would like to see discounters offering online shopping
Figure 37: Consumer agreement with statements related to clothing retailing, NI and RoI, August 2016
Tailoring in-store appeals to half of Irish consumers
Figure 38: Agreement with the statement ‘I would be willing to pay for an in-store tailoring/repair service to adjust clothing’, by gender, NI and RoI, August 2016
In-store beauty bar appeals to women
Figure 39: Agreement with the statement ‘I would be interested in using a beauty/grooming bar/kiosk in clothing retailing stores (eg threading, waxing, make-up application, Turkish shaving)’, by gender and age, NI and RoI, August 2016
Half of Irish consumers wearing sports clothes for non-sports use
Figure 40: Agreement with the statement ‘I typically only buy sportswear for use in sporting activities/ gym use’, NI and RoI, August 2016
Figure 41: Disagreement with the statement ‘I typically only buy sportswear for use in sporting activities/ gym use’, by gender and age, NI and RoI, August 2016
Gender-neutral clothing appeals to over a quarter of Irish
Figure 42: Agreement with the statement ‘I would be interested in seeing more gender-neutral clothing ranges in-store (eg Jaden Smith range)’, by gender and age, NI and RoI, August 2016

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Definition
Data sources
Generational cohorts
Abbreviations

THE APPENDIX – THE CONSUMER
NI Toluna data
Figure 43: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, June 2016
Figure 44: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 45: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 46: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 47: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 48: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 49: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 50: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 51: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 52: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 53: If consumers have returned clothes that they have bought in-store in the last 12 months, by demographics, NI, June 2016
Figure 54: If consumers have returned clothes that they have bought online in the last 12 months, by demographics, NI, June 2016
Figure 55: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, NI, June 2016
Figure 56: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 57: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, NI, June 2016
Figure 58: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, NI, June 2016 (continued)
Figure 59: Agreement with the statement ‘I struggle to find my size in many clothing stores’, by demographics, NI, June 2016
Figure 60: Agreement with the statement ‘I would be more likely to shop in stores that offer a free measuring service’, by demographics, NI, June 2016
Figure 61: Agreement with the statement ‘I would be willing to pay for an in-store tailoring/repair service to adjust clothing’, by demographics, NI, June 2016
Figure 62: Agreement with the statement ‘I would be interested in seeing more gender-neutral clothing ranges in-store (eg Jaden Smith range)’, by demographics, NI, June 2016
Figure 63: Agreement with the statement ‘I have purchased more sportswear in the last 12 months compared to previous years’, by demographics, NI, June 2016
Figure 64: Agreement with the statement ‘I typically only buy sportswear for use in sporting activities/ gym use’, by demographics, NI, June 2016
Figure 65: Agreement with the statement ‘Comfort is more important to me than style/fashion’, by demographics, NI, June 2016
Figure 66: Agreement with the statement ‘I would like more transparency from clothing retailers on where they source their clothing/materials’, by demographics, NI, June 2016
Figure 67: Agreement with the statement ‘I would be willing to shop more often at clothing retailers that are seen to treat their employees fairly (eg living wage, secured pensions)’, by demographics, NI, June 2016
Figure 68: Agreement with the statement ‘I would be interested in using a beauty/grooming bar/kiosk in clothing retailing stores (eg threading, waxing, make-up application, Turkish shaving)’, by demographics, NI, June 2016
Figure 69: Agreement with the statement ‘I have shopped in vintage clothing/second-hand/ charity shops for clothes in the last 12 months’, by demographics, NI, June 2016
Figure 70: Agreement with the statement ‘I would like to see more discount/ value clothing retailers offer online shopping services (eg Primark/Penneys)’, by demographics, NI, June 2016
RoI Toluna data
Figure 71: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, June 2016
Figure 72: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, June 2016 (continued)
Figure 73: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, June 2016 (continued)
Figure 74: Retailers that consumers have bought clothes from in-store in the last 12 months, by demographics, RoI, June 2016 (continued)
Figure 75: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, June 2016
Figure 76: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, June 2016 (continued)
Figure 77: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, June 2016 (continued)
Figure 78: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, June 2016 (continued)
Figure 79: Retailers that consumers have bought clothes from online in the last 12 months, by demographics, RoI, June 2016 (continued)
Figure 80: If consumers have returned clothes that they have bought in-store in the last 12 months, by demographics, RoI, June 2016
Figure 81: If consumers have returned clothes that they have bought online in the last 12 months, by demographics, RoI, June 2016
Figure 82: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, RoI, June 2016
Figure 83: Reasons why consumers returned clothing they bought from an in-store outlet in the last 12 months, by demographics, RoI, June 2016 (continued)
Figure 84: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, RoI, June 2016
Figure 85: Reasons why consumers returned clothing they bought from an online outlet in the last 12 months, by demographics, RoI, June 2016 (continued)
Figure 86: Agreement with the statement ‘I struggle to find my size in many clothing stores’, by demographics, RoI, June 2016
Figure 87: Agreement with the statement ‘I would be more likely to shop in stores that offer a free measuring service’, by demographics, RoI, June 2016
Figure 88: Agreement with the statement ‘I would be willing to pay for an in-store tailoring/repair service to adjust clothing’, by demographics, RoI, June 2016
Figure 89: Agreement with the statement ‘I would be interested in seeing more gender-neutral clothing ranges in-store (eg Jaden Smith range)’, by demographics, RoI, June 2016
Figure 90: Agreement with the statement ‘I have purchased more sportswear in the last 12 months compared to previous years’, by demographics, RoI, June 2016
Figure 91: Agreement with the statement ‘I typically only buy sportswear for use in sporting activities/ gym use’, by demographics, RoI, June 2016
Figure 92: Agreement with the statement ‘Comfort is more important to me than style/fashion’, by demographics, RoI, June 2016
Figure 93: Agreement with the statement ‘I would like more transparency from clothing retailers on where they source their clothing/materials’, by demographics, RoI, June 2016
Figure 94: Agreement with the statement ‘I would be willing to shop more often at clothing retailers that are seen to treat their employees fairly (eg living wage, secured pensions)’, by demographics, RoI, June 2016
Figure 95: Agreement with the statement ‘I would be interested in using a beauty/grooming bar/kiosk in clothing retailing stores (eg threading, waxing, make-up application, Turkish shaving)’, by demographics, RoI, June 2016
Figure 96: Agreement with the statement ‘I have shopped in vintage clothing/second-hand/ charity shops for clothes in the last 12 months’, by demographics, RoI, June 2016
Figure 97: Agreement with the statement ‘I would like to see more discount/ value clothing retailers offer online shopping services (eg Primark/Penneys)’, by demographics, RoI, June 2016

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