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Clothing Retailing - Germany - October 2016

Published By :

Mintel

Published Date : Nov 2016

Category :

Apparel

No. of Pages : N/A

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Germany, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned Germany, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

Table of Content

OVERVIEW
What you need to know
Areas covered in this report

EXECUTIVE SUMMARY
The market
Spending on clothing and footwear
Inflation
Figure 1: Germany: Consumer prices for clothing and footwear, annual % change, 2015-16
Consumer confidence
Figure 2: Germany: Consumer and retailer confidence levels, January 2015-August 2016
Market segmentation
Figure 3: Germany: Clothing market, estimated segmentation, 2015
Channels of distribution
Figure 4: Germany: Estimated distribution of spending on clothing and footwear, 2015
Sector size and forecast
Figure 5: Germany: Specialist clothing retailers sales as % all spending on clothing, 2011-15
Leading players
Key metrics
Some retailers struggling
Market shares
Figure 6: Germany: Leading clothing specialists, sales as % all spending on clothing and footwear, 2013-15
Online
Figure 7: Germany: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
The consumer
Where they shop
Figure 8: Germany: Where people shopped for clothing in the past 12 months, by retailer, July 2016
Attitudes to shopping for clothing
Figure 9: Germany: Attitudes to shopping for clothing, July 2016
Behaviours when shopping for clothing
Figure 10: Germany: Agreement with various shopping behaviours, July 2016
What we think

ISSUES AND INSIGHTS
Decline of the specialists
The facts
The implications
Too many low-priced retailers?
The facts
The implications
Development of online in clothing shopping
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Spending on clothing and footwear
Inflation
Consumer confidence
Channels of distribution
Sales by clothing specialists

SPENDING AND INFLATION
Economy and consumer confidence
Figure 11: Germany: Consumer and retailer confidence levels, January 2015-August 2016
Consumer spending on clothing and footwear
Figure 12: Germany: Consumer spending on clothing and footwear (inc VAT), 2012-16
Inflation
Figure 13: Germany: Consumer price inflation for clothing and footwear, annual percentage change, 2011-15
Figure 14: Germany: Consumer prices for clothing and footwear, Annual % change, 2015-16
Market segmentation
Figure 15: Germany: Clothing market, estimated segmentation, 2015
Channels of distribution
Specialists dominate
Grocery sector small role in clothing
Mixed goods
Non-store growing fast
Figure 16: Germany: Estimated distribution of spending on clothing and footwear, 2015

SECTOR SIZE AND FORECAST
Clothing specialists weak
Figure 17: Germany: Specialist clothing retailers’ sales as % all spending on clothing, 2011-15
Figure 18: Germany: Clothing specialists sales (excl. VAT), 2012-16
The weakness likely to continue
Figure 19: Germany: Clothing specialists sales forecasts (excl. VAT) 2016-21

LEADING PLAYERS – WHAT YOU NEED TO KNOW
H&M leads the sector
Some retailers struggling
Fragmented market
Online is growing

LEADING PLAYERS
Winners
Zalando leading the online charge
Large numbers of discounters
Share losses
Figure 20: Germany: Leading clothing specialists, sales (excl Vat), 2013-15
Figure 21: Germany: Leading clothing specialists, outlet numbers, 2013-15
Figure 22: Germany: Leading clothing specialists, sales per outlet, 2013-15

MARKET SHARES
Figure 23: Germany: Leading clothing retailers, sales as % all spending on clothing and footwear, 2013-15

ONLINE
Figure 24: Germany: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
Online spending on clothing
Online clothing retailers
eBay
Figure 25: Germany: Leading clothing retailers’ online sales (excl. Vat), 2013-15

THE CONSUMER – WHAT YOU NEED TO KNOW
Specialists in decline
Shops and home shopping used interchangeably
C&A most used
Online appeals to younger customers
Online and in-store complementary
Smartphone usage still developing

WHERE THEY SHOP
Broad category
Figure 26: Germany: Where people shopped for clothing in the past 12 months, by broad category, July 2016
Figure 27: Germany: Profile of who shops where by broad category, July 2016
Purchasers by retailer
Figure 28: Germany: Where people shopped for clothing in the past 12 months, by retailer, July 2016
Figure 29: Germany: Profile of who shops where, by retailer across all channels, July 2016

ATTITUDES TO SHOPPING FOR CLOTHING
Figure 30: Germany: Attitudes to shopping for clothing, July 2016
Figure 31: Germany: Profile of those who agree with attitude statements, July 2016
Attitudes by retailer
Figure 32: Germany: Attitudes to clothing purchases by retailers bought from, July 2016

BEHAVIOURS WHEN SHOPPING FOR CLOTHING
Figure 33: Germany: Agreement with various shopping behaviours, July 2016
Figure 34: Germany: Profile of those agreeing with various shopping behaviours, July 2016
Attitudes by retailer
Figure 35: Germany: Use of technology while shopping by retailers used, July 2016

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
C&A
What we think
The times they are a changing
Weak performance in core market Germany
Keeping up, just….
Western Europe weak, expanding in the East
Company background
Company performance
Figure 36: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
Figure 37: C&A (Europe): Outlet data, 2011/12-2015/16
Figure 38: C&A (Europe): Outlet data by country, October 2016
Retail offering

ESPRIT
What we think
Company background
Company performance
Figure 39: Esprit: Group financial performance, 2011/12-2015/16
Figure 40: Esprit: Outlet data, 2011/12-2015/16
Retail offering
Figure 41: Esprit sales mix, H1 2015/16

GRUPO INDITEX
What we think
Inditex outperforms the market
Integrating the digital and physical experience
Zara adopts a more sustainable approach to fast fashion
Company background
Company performance
Figure 42: Grupo Inditex: Group financial performance, 2011/12-2015/16
Figure 43: Grupo Inditex: Share of sales, by retail brand, 2015/16
Figure 44: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
Figure 45: Grupo Inditex: Outlet data, by region, at January 2016
Figure 46: Grupo Inditex: Store numbers, by retail brand, at January 2016
Figure 47: Grupo Inditex: Outlet data, 2011/12-2015/16
Retail offering

H&M HENNES & MAURITZ
What we think
Designer collaborations boost sales and strengthen fashion credentials
Rapid store growth
E-commerce expansion
A one-stop shop for fashion and beauty
Sustainable fashion initiatives
Company background
Company performance
Figure 48: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
Figure 49: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
Retail offering

PRIMARK/PENNEYS
What we think
The most popular clothing retailer
Inevitable slowing of growth
Facing a triple threat
Lack of transactional website is hurting it
Devaluation of pound set to hit margins
Company background
Company performance
Figure 50: Primark/Penneys: Group financial performance, 2011/12-2015/16
Figure 51: Primark/Penneys: Outlet data, 2011/12-2015/16
Retail offering

TJX INTERNATIONAL (TK MAXX)
What we think
TK Maxx benefits from younger men’s penchant for designer brands
Scope for catching up in the online space
Company background
Company performance
Figure 52: TJX International (TK Maxx): Group financial performance, 2011/12-2015/16
Figure 53: TJX International (TK Maxx): Outlet data, 2011/12-2015/16
Retail offering

ZALANDO
What we think
Complementing the high street leaders
Brand focus
Company background
Company performance
Figure 54: Zalando: Group financial performance, 2011-15
Retail offering

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