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Clothing Retailing - France - October 2017

Published By :

Mintel

Published Date : Nov 2017

Category :

Apparel

No. of Pages : N/A

French clothing specialists are under pressure and the sector is undergoing significant structural change. Flat or falling spending has been compounded by the arrival of new international players, the rise of e-commerce, a keen focus on price and the arrival of new generations with different consumption habits. More and more retailers, both store-based and online, are seeking to increase their share of a shrinking market. This is resulting in a brutal redistribution of the cards.
Table of contents

OVERVIEW
What you need to know
Areas covered in this report
EXECUTIVE SUMMARY
The market
Spending and inflation
Figure 1: France: Consumer spending on clothing, 2012-17
Channels of distribution
Figure 2: France: Estimated distribution of spending on clothing and footwear, 2016
Sector size and forecast
Leading players
Key metrics
Market shares
Figure 3: France: Leading specialist clothing chains shares of consumer spending on clothing and footwear, 2016
Online
The consumer
Where they shop
Figure 4: France: Where people shopped for clothing in the last 12 months by retailer, whether in-store or online, September 2017
Attitudes to shopping for clothes
Figure 5: France: Attitudes to shopping for clothes, September 2017
What we think
ISSUES AND INSIGHTS
Why are some French brands struggling while international retailers thrive?
The facts
The implications
Ethical and environmental concerns are growing
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Clothing market is low growth
Specialists dominate spending on clothing
Specialists sector in decline
SPENDING AND INFLATION
Economy recovering, but growth subdued
Inflation
Figure 6: France: Consumer prices* of clothing and footwear, annual % change, 2012-16
Figure 7: France: Consumer prices* of clothing and footwear, annual % change, January 2016-August 2017
Clothing market is low growth
Figure 8: France: Consumer spending on clothing and footwear (incl. VAT), 2013-17
MARKET SEGMENTATION
Figure 9: France: Clothing market, estimated segmentation, 2012-16
CHANNELS OF DISTRIBUTION
Figure 10: France: Where people shopped for clothing in the last 12 months, by type of retailer, September 2017
Specialist sports shops
Footwear specialists
Department stores and mixed goods retailers
Hypermarkets strong at lower end of the market
Online expanding fast
Figure 11: France: Estimated distribution of spending on clothing and footwear, 2016
SECTOR SIZE AND FORECAST
Total retail sales recovering, further growth forecast in 2017
Specialist clothing sector is struggling
Figure 12: France: Specialist clothing retailers, sales (excl. VAT), 2013-17
Figure 13: France: Specialist clothing retailers, forecast sales (excl. VAT), 2017-22
LEADING PLAYERS WHAT YOU NEED TO KNOW
A sector in crisis
Structural change
Fragmented market
Clothing a significant part of growing online sector
Shopping for clothing online increasing
Online spending on clothing
Leading online players
LEADING PLAYERS
Market leader Vivarte restructuring
Eram: Gemo drops prices and ups digital innovations in-store
Crowded middle ground
Competition and casualties increasing
A new group emerging from the Mulliez family
Figure 14: France: Leading clothing specialists, sales (excl. VAT), 2012-16
Figure 15: France: Leading clothing specialists, outlets, 2012-16
Figure 16: France: Leading clothing specialists, sales per outlet, 2012-16
MARKET SHARES
Figure 17: France: Leading clothing specialists: Sales as % all spending on clothing and footwear, 2012-16
ONLINE
Online development
Shopping for clothing online
Figure 18: France: Proportion of people saying they have bought clothing or sports goods online in the last year, 2011-16
Figure 19: France: Where people shopped for clothing online/by catalogue in the past 12 months by retailer, September 2017
Online clothing market size
Leading online players
Figure 20: France: Leading fashion/textiles retail sites by number of unique visitors, April-June 2017
Figure 21: France: Leading retailers estimated online sales of clothing, 2016
THE CONSUMER WHAT YOU NEED TO KNOW
Clothing shopping near ubiquitous
Specialists most important channel, but lagging behind online
Sports retailers and grocers are significant non-specialists
Home-grown Kiabi the most popular, but Amazon growing
Customer profiles
Concern for the environment and where clothes come from
Quality more important to older, more affluent
WHERE THEY SHOP
Almost everyone buys clothes
Where they shop by type of retailer
Figure 22: France: Where people shopped for clothes in the last 12 months, by type of retailer, in-store vs online, September 2017
Customer profiles by type of retailer
Figure 23: France: Profile of clothing shoppers by type of retailer, September 2017
Where they shop: named retailers
Local retailer Kiabi ahead of international giant H&M
Amazon growing
Busy middle ground
Sports retailers and grocers popular
...but department stores increasingly niche
Figure 24: France: Where people shopped for clothes in the last 12 months by retailer, whether in-store or online, September 2017
Customer profiles by named retailers
Figure 25: France: Profile of clothing shoppers by retailer, whether in-store or online, September 2017
Shopping online and in-store
Figure 26: France: Where people shopped for clothes in the last 12 months, in-store vs online/by catalogue, September 2017
Number of retailers used
Figure 27: France: Repertoire of where people shopped for clothes, whether in-store or online, September 2017
Figure 28: France: Profile of customers by number of outlets used, September 2017
ATTITUDES TO SHOPPING FOR CLOTHES
Green credentials rank top
Where are my clothes from?
Quality
Men vs women
Figure 29: France: Attitudes to shopping for clothes, September 2017
Figure 30: France: Profile of those who agree with attitude statements, September 2017
Attitudes by retailer
Figure 31: France: Attitudes to shopping for clothes, by people who shop at mid-market family clothing retailers, September 2017
Figure 32: France: Attitudes to shopping for clothes, by people who shop at fashion chains, September 2017
Figure 33: France: Attitudes to shopping for clothes, by people who shop at online/home shopping clothing retailers, September 2017
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
ASOS
What we think
Tapping into consumer demand for newness
Exclusivity differentiates the brand and gives consumers more reason to visit
M-commerce fuelling sales growth
Bolstering ethical and environmental credentials
Significantly enhancing its US proposition
Company background
Company performance
Figure 260: ASOS: Group financial performance, 2011/12-2015/16
Retail offering
C&A
What we think
Restructuring aims to return company to growth by 2021
New European boss brought in to develop omnichannel
Company background
Company performance
Figure 261: C&A: Group sales performance, 2012/13-2016/17
Figure 262: C&A: Outlet data, 2012/13-2016/17
Figure 263: C&A (Europe): Outlets by country, October 2017
Retail offering
ETAM GROUP
What we think
Market leader in lingerie in France
1.2.3
Problems in China
Digitally integrated
Company background
Company performance
Financial results
Figure 276: Etam Group: Group financial performance, 2012-16
H1 2017 results
Stores
Figure 277: Etam Group: Outlet data, 2012-16
Retail offering
H&M HENNES & MAURITZ
What we think
Looking beyond fast fashion
A more seamless shopping experience
New designer collection aims to appeal to fashion conscious male shoppers
New loyalty scheme with exclusive offers and brand experiences
Focusing on offering sustainable finishing processes and eco-friendly materials
Company background
Company performance
Figure 278: H&M Hennes & Mauritz: Group financial performance, 2011/12-2015/16
Figure 279: H&M Hennes & Mauritz: Outlet data, 2011/12-2015/16
Retail offering
GRUPO INDITEX
What we think
Inditex retains strong position but must continue to innovate
Brand extensions
Figure 282: Stradivarius menswear collection, 2017
Figure 283: Pull&Bear beauty range, 2017
Digital innovations
Company background
Company performance
Figure 284: Grupo Inditex: Group financial performance, 2012/13-2016/17
Figure 285: Grupo Inditex: % share of sales, by retail brand, 2015/16-2016/17
Figure 286: Grupo Inditex: Sales and operating profit, by major retail brand, 2012/13-2016/17
Figure 287: Grupo Inditex: Outlet data, by region, at January 2017
Figure 288: Grupo Inditex: Store numbers, by retail brand, at January 2016 and January 2017
Figure 289: Grupo Inditex: Outlet data, 2012/13-2016/17
Retail offering
KIABI
What we think
Ambitious expansion plans
The threat of Primark
Company background
Company performance
Figure 292: Kiabi: Group financial performance, 2012-16
Figure 293: Kiabi: Outlet data, 2012-16
Retail offering
PRIMARK
What we think
Getting the product right
Competition intensifying from rivals
Brexit impact mitigated but price rises a possibility
Should Primark have a transactional website?
Where next?
Company background
Company performance
Figure 306: Primark/Penneys: Group financial performance, 2012/13-2016/17
Figure 307: Primark/Penneys: Outlet data, 2012/13-2016/17
Retail offering
VIVARTE
What we think
Will the restructuring work?
Online
Company background
Company performance
Figure 314: Vivarte: Group sales performance, 2011/2-2015/16
Figure 315: Vivarte: Store numbers, 2011/12-2015/16
Retail offering
Figure 316: Vivarte: Clothing brands (unsold businesses only), October 2017
La Halle
ZALANDO
What we think
Mobile is at the heart of the business
Prioritising delivery to drive customer loyalty
Geo-localised delivery being trialled
Moving from following to leading
Integrated commerce links up online and offline channels
Fulfilment service reaches out to brands
Company background
Company performance
Figure 318: Zalando: Group financial performance, 2012-16
Figure 319: Zalando: Key metrics, 2015-H1 2017
Retail offering

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