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Clothing Retailing - France - October 2016

Published By :

Mintel

Published Date : Nov 2016

Category :

Apparel

No. of Pages : N/A

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for France, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned France, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

Table of contents

OVERVIEW
What you need to know
Areas covered in this report

EXECUTIVE SUMMARY
The market
Spending and inflation
Figure 26: France: Consumer spending on clothing and share of all spending, 2012-16
Channels of distribution
Figure 27: France: Estimated channels of distribution for clothing and footwear spending, 2015
Sector size and forecast
Figure 28: France: Specialist clothing retailers’ sales and share of all retail sales, 2012-16
Leading players
Key metrics
Market shares
Figure 29: France: Leading specialist clothing retailers’ shares of consumer spending on clothing and footwear, 2015
Online
Figure 30: France: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
The consumer
Where they shop
Figure 31: France: Where people shopped for clothing in the past 12 months, by retailer, online/catalogue vs in-store, July 2016
Attitudes to shopping for clothing
Figure 32: France: Profile of those who agree with the attitudes statements, July 2016
Behaviours when shopping for clothing
Figure 33: France: Agreement with various shopping behaviours, July 2016
What we think

ISSUES AND INSIGHTS
Specialists need to up their game online
The facts
The implications
Is the middle market a danger zone?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Economy showing signs of an uplift
Clothing spending subdued
Shoppers use a variety of retail channels
Clothing retailers

SPENDING AND INFLATION
Economic recovery taking hold, boosted by consumer spending
Clothing market is low growth
Figure 34: France: Consumer spending on clothing and footwear (incl. VAT), 2012-16
Inflation
Figure 35: France: Consumer prices * of clothing and footwear, annual % change, 2011-15
Figure 36: France: Consumer prices * of clothing and footwear, annual % change, January 2015-August 2016
Market segmentation
Figure 37: France: Clothing market, estimated segmentation, 2011-15
Channels of distribution
Department stores and mixed goods
Hypermarkets/supermarkets
Home shopping/online (non-store)
Other
Figure 38: France: Estimated distribution of consumer spending on clothing and footwear, 2015

SECTOR SIZE AND FORECAST
Total retail sales recovered in 2015, further growth forecast in 2016
Specialists’ weak performance continues
Figure 39: France: Clothing specialists’ sales (excl. VAT), 2012-16
Figure 40: Forecast clothing specialists’ sales forecasts (excl. VAT), 2016-21

LEADING PLAYERS – WHAT YOU NEED TO KNOW
Vivarte struggling
H&M, Zara and Mango driving growth
Crowded middle ground
Foreign-owned fast fashion capturing more spending
Online growing
But store-based retailers missing out

LEADING PLAYERS
Vivarte in trouble
Overcrowded middle ground
Kiabi doing well
Foreign fast fashion players driving growth
Figure 41: France: Leading clothing specialists, sales (excl Vat), 2013-15
Figure 42: France: Leading clothing specialists, outlet numbers, 2013-15
Figure 43: France: Leading clothing specialists, sales per outlet, 2013-15

MARKET SHARES
Figure 44: France: Leading clothing retailers, sales as % all spending on clothing and footwear, 2013-15
ONLINE
The online sector as a whole
Shopping for clothing online
Figure 45: France: Proportion of people saying they have bought clothing or sports goods online in the last year, 2010-15
Leading online players
Specialists
Online-only retailers
Figure 46: France: Leading online retailers’ estimated clothing sales (excl. Vat), 2013-15

THE CONSUMER – WHAT YOU NEED TO KNOW
Widespread buying behaviour
Non-specialists as popular as specialists
H&M leads in store-based shopping
Online appeals to younger customers
Overpopulated middle ground
Online and in-store increasingly integrated
Where they shop
Clothes shopping near universal
Non-specialist retailers as popular as clothing specialists
Usage of online-only retailers lags behind Germany and Italy
Figure 47: France: Where people shopped for clothing in the past 12 months, by broad category, July 2016
Figure 48: France: Profile of who shops where, by broad category, July 2016
Purchasers by retailer
H&M leads, with Kiabi in second place
Amazon popular but lower usage than in Germany, Italy and Spain
Online-only retailers the most important non-specialist category
Figure 49: France: Where people shopped for clothing in the past 12 months by retailer, whether in-store or online/by catalogue, July 2016
In-store vs online
Kiabi the most popular store-based retailer online
Figure 50: France: Where people shopped for clothing in the past 12 months, online/catalogue vs in-store, July 2016
Customer profiles
Figure 51: France: Profile of who shops where, July 2016

ATTITUDES TO SHOPPING FOR CLOTHING
Consumers value integration between stores and online
Store-based retailers need to translate in-store strengths to online
Online-only retailers need to adapt offer too
Delivery charges deter online shopping
Figure 52: France: Attitudes to shopping for clothing, July 2016
Figure 53: France: Profile of those who agree with attitudes statements, July 2016

BEHAVIOURS WHEN SHOPPING FOR CLOTHING
Figure 54: France: Agreement with various shopping behaviours, July 2016
Figure 55: France: Profile of those agreeing with various shopping behaviours, July 2016

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
C&A
What we think
The times they are a changing
Weak performance in core market Germany
Keeping up, just….
Western Europe weak, expanding in the East
Company background
Company performance
Figure 231: C&A (Europe): Group sales performance, excl. sales tax, 2011/12-2015/16
Figure 232: C&A (Europe): Outlet data, 2011/12-2015/16
Figure 233: C&A (Europe): Outlet data by country, October 2016
Retail offering

ETAM GROUP
What we think
Etam’s extended offering drives growth
Struggling 1.2.3 repositions following lacklustre sales
Digital innovation at the heart of Undiz
Company background
Company performance
Figure 243: Etam Group: Group financial performance, 2011-15
Figure 244: Etam Group: Outlet data, 2011-15
Figure 245: Etam Group: Store network, by region, 2014 and 2015
Retail offering

GRUPO INDITEX
What we think
Inditex outperforms the market
Integrating the digital and physical experience
Zara adopts a more sustainable approach to fast fashion
Company background
Company performance
Figure 248: Grupo Inditex: Group financial performance, 2011/12-2015/16
Figure 249: Grupo Inditex: Share of sales, by retail brand, 2015/16
Figure 250: Grupo Inditex: Sales and operating profit, by major retail brand, 2011/12-2015/16
Figure 251: Grupo Inditex: Outlet data, by region, at January 2016
Figure 252: Grupo Inditex: Store numbers, by retail brand, at January 2016
Figure 253: Grupo Inditex: Outlet data, 2011/12-2015/16
Retail offering

H&M HENNES & MAURITZ
What we think
Designer collaborations boost sales and strengthen fashion credentials
Rapid store growth
E-commerce expansion
A one-stop shop for fashion and beauty
Sustainable fashion initiatives
Company background
Company performance
Figure 254: H&M Hennes & Mauritz: Group financial performance, 2010/11-2014/15
Figure 255: H&M Hennes & Mauritz: Outlet data, 2010/11-2014/15
Retail offering

KIABI
What we think
Company background
Company performance
Figure 260: Kiabi: Group financial performance, 2011-15
Figure 261: Kiabi: Outlet data, 2011-15
Retail offering

VIVARTE
What we think
Slow to modernise in an evolving market
Problems at the core format La Halle
Sell, sell, sell…..
Company background
Company performance
Figure 280: Vivarte: Group sales performance, 2010/11-2015/16
Figure 281: Vivarte: Store numbers, 2010/11-2014/15
Retail offering
Figure 282: Vivarte: Clothing brands, 2016
La Halle

ZALANDO
What we think
Complementing the high street leaders
Brand focus
Company background
Company performance
Figure 283: Zalando: Group financial performance, 2011-15
Retail offering

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