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Cinemas - UK - November 2014

Published By :

Mintel

Published Date : Nov 2014

Category :

Lifestyle

No. of Pages : 84 Pages

Further integrating mobile into the cinema experience presents many opportunities for operators, including improving the efficiency of booking systems, boosting additional purchases and creating targeted marketing campaigns.
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Low admissions halt market growth
Figure 1: Forecast UK cinema market value, 2009-19
Market factors
Top 20 films see drop in box office
Figure 2: Trends in combined box office value of top 20 films released in the UK and RoI, 2012 and 2013
Gravity doesn’t prevent 3D fall
Figure 3: Box office results for the top 10 3D films released in the UK and RoI, 3D and non-3D, 2012 and 2013
Record number of 12A films
The rise of event cinema
Figure 4: Box office taking of events screened by UK cinemas, by type of event, 2013
Companies, brands and innovation
Odeon is market leader in terms of sites
Figure 5: Cinema operators in the UK, by number of sites, December 2013
Figure 1: Cinema operators in the UK, by number of screens, December 2013
Odeon trials iBeacon technology
Cineworld launches e-ticketing system
Laser projectors to make 3D films brighter
The consumer
Over a quarter visited an Odeon, Cineworld or Vue cinema
Figure 7: Cinemas visited, August 2014
At the venue remains number one booking method
Figure 8: Booking method, August 2014
Around a third used a discount offer
Figure 9: Use of discount offer, August 2014
Only a few purchase premium seating
Figure 10: Purchase of premium seating, August 2014
2D films still dominate
Figure 11: Type of film watched, August 2014
Over half buy food/drink at the cinema, but over a third bring it from outside
Figure 12: Purchase of food and drink at cinema, August 2014
Figure 13: Outside food and drink brought to cinema, August 2014
Additional features most appealing to younger people
Figure 14: Willingness to pay for additional features, August 2014
Live pop/rock concerts the best prospect for event cinema
Figure 15: Interest in event cinema, August 2014
Figure 16: Interest in event cinema, August 2014 (continued)
Consumers in favour of variable pricing
Figure 17: Attitudes towards cinemas, August 2014
What we think

Issues and Insights

How cinemas can utilise mobile
The facts
The implications
Building on the success of event cinema
The facts
The implications

Trend Application

Trend: Collective Intelligence
Trend: Slow It All Down
Trend: Let’s Make a Deal

Market Drivers

Key points
2013 hit by lack of massive blockbusters
Figure 18: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2013
Figure 19: Box office results for the top 20 films released in the UK and the Republic of Ireland, 2012
Difficult year for 3D despite success of Gravity
Figure 20: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2013
Figure 21: Box office results for the top 10 3D films released in the UK and the Republic of Ireland, 2012
3D makes up less than half of digital screens
Figure 22: Digital and 3D digital screens in UK, 2009-13
The rise of event cinema
Figure 23: Number and box office taking of events screened by UK cinemas, by type of event, 2013
Record number of 12A films
Harsher punishments for piracy
World Cup slows cinema ticket sales
Over three quarters of consumers have HDTVs
Figure 24: Ownership of consumer technology products, December 2011-June 2014

Who's Innovating?

Key points
Laser projectors to make 3D films brighter
Selfridges launches world’s first in-store cinema
Cinemas have simultaneous TV releases
Stephen Fry’s book launch simulcast across 400 cinemas
Chinese cinemas to have viewer comments on screen
Swedish cinemas launch feminist ratings

Market Size and Forecast

Key points
Market struggles as admissions drop
Figure 25: UK cinema market, 2009-19
Forecasts
Figure 26: Forecast UK cinema market value, 2009-19
Figure 27: Forecast UK cinema admissions, 2009-19
Forecast methodology

Segment Performance

Key points
Growth halted by drop in ticket revenue
Figure 28: Breakdown of UK cinema market, 2009-13
Summer months see decline over four years
Figure 29: UK cinema monthly admissions, 2010-13
Figure 30: UK monthly admissions, 2010-13

Market Share

Key points
Leading cinema chains cement market positions
Figure 31: Cinema operators in the UK, by number of sites and screens, December 2013

Companies and Products

Odeon & UCI Cinemas Group Limited
Background
Financial performance
Figure 32: Financial performance of Odeon & UCI Cinemas Group Limited, 2009-13
Recent activity
Cineworld Group plc
Background
Financial performance
Figure 33: Financial performance of Cineworld Group plc, 2009-13
Figure 34: Breakdown of Cineworld Group Plc’s revenue, by segment, 2012 and 2013
Recent activity
Vue Entertainment Holdings (UK) Limited
Background
Financial performance
Figure 35: Financial performance of Vue Entertainment Holdings (UK) Limited, 2012 and 2013
Figure 36: Financial performance of Apollo Cinemas Limited, 2012 and 2013
Recent activity
NATL Amusements (UK) Limited
Background
Financial performance
Figure 7: Financial performance of NATL Amusements (UK) Limited, 2009-14
Recent activity

Brand Communication and Promotion

Key points
Ad expenditure on PG films down
Figure 38: Main media expenditure by UK film distributor and cinema exhibitors, by type of film certificate, 2010-13
TV advertising remains dominant
Figure 39: Film distributors’ UK media expenditure, by media type, 2010-13
20th Century Fox takes leading market position
Figure 40: Film distributors – top 10 UK advertisers, 2010-13
Odeon Cinemas grows ad expenditure
Figure 41: UK cinemas – leading advertisers, 2011 and 2013
Cineworld top on social media
Figure 42: Cinemas’ social media following, September 2014

The Consumer – Cinemas Visited

Key points
Over a quarter visited an Odeon, Cineworld or Vue cinema
Figure 43: Cinemas visited, August 2014

The Consumer – Cinema Visiting Behaviour

Key points
At venue remains most popular booking method
Figure 44: Booking method, August 2014
Around a third used a discount offer
Figure 45: Use of discount offer, August 2014
Few purchase premium seating
Figure 46: Purchase of premium seating, August 2014
2D films still dominate
Figure 47: Type of film watched, August 2014
Over half buy food/drink at the cinema
Figure 48: Purchase of food and drink at cinema, August 2014
But over a third bring food/drink from outside the cinema
Figure 49: Outside food and drink brought to cinema, August 2014

The Consumer – Purchasing Additions

Key points
A larger seat is the favourite additional feature
Figure 50: Willingness to pay for additional features, August 2014
Younger generations more willing to pay for additions
Figure 51: Willingness to pay for additional features, by age, August 2014
Young men would pay more for a bar

The Consumer – Interest in Event Cinema

Key points
A live pop/rock concert has most interest
Figure 52: Interest in event cinema, August 2014
Figure 53: Interest in event cinema, August 2014 (continued)
Half of 16-24s have an interest in watching an initial broadcast of a TV show
Figure 54: Interest in event cinema, television broadcasts, by age, August 2014

The Consumer – Attitudes towards Cinemas

Key points
Consumers in favour of variable pricing
Figure 55: Attitudes towards cinemas, August 2014
People want more than popcorn
Shorter films to fit around work schedules
Figure 56: Interest in shorter films at the cinema, by current working situation, August 2014
Consumers feel they can just stay at home

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