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Cigars and Cigarillos in Italy, 2016

Published By :


Published Date : Mar 2016

Category :

Tobacco Products

No. of Pages : 175 Pages

The Italian market for cigars and cigarillos is one of the most buoyant in Europe and has recently seen strong growth, boosted by demand for value cigarillos. Volumes overall are forecast to rise between 2014 and 2024 to almost 490 million pieces

Key Findings

  • The overall tobacco products market has been in decline since 2011, however cigarettes have been the star performer.
  • Cigars have traditionally accounted for the majority of the total market in volume terms, although recently there has been a switch towards cigarillos which gathered pace during the 1990s, however, by 2000 cigarillos had overtaken cigars as the largest sector in volume terms.
  • The Netherlands and Germany have long been the largest sources of supply in unit terms
  • The Cigar market supports a large number of manufacturers and an even larger number of lines. The market is dominated by MS Toscano which had more than 90% of this segment in 2014, an all-time high for the company


  • “Cigars and Cigarillos in Italy”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Italian market.
  • What else does this report offer?
  • Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.
  • Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.
  • Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.
  • Prospects and forecasts of overall sales and consumption for 2014 to 2024.

Reasons To Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • As consumers' product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the UK market is key to ensuring maximum future sales.
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies Mentioned

  • MS Toscano
  • Dannemann
  • Agio
  • STG
  • J Cortes
  • Arnold Andre
  • BAT
  • Swedish Match
  • ETI

Table of Contents


  • Executive summary
  • Definitions 

Market context

  • Tobacco Products Market, Tonnes, %, 2005-2015
  • Tobacco Products Market, Tonnes, 2005-2015 

Market size and structure

  • Consumption of Cigars & Cigarillos, 2005-2015
  • Per Capita Consumption, Pieces Per Year, 2004-2014
  • Cigars & Cigarillos: Market Segmentation, 2005-2015
  • Total & Per Capita Consumption of Cigarillos, 2005-2015
  • Cigarillos: Sales by Type, 2009-2010
  • Total & Per Capita Consumption of Cigarillos, 2005-2015 

Production and trade

  • Production of Cigars & Cigarillos, Tonnes, 2004-2014
  • Imports of Cigars & Cigarillos, Pieces, Tonnes, 2010-2014
  • Imports of Cigars & Cigarillos, 2010-2014
  • Imports by Country of Origin (Value), Top Six Countries, %, 2014
  • Imports of Cigars & Cigarillos, Pieces, 2001-2014
  • Imports by Country of Origin, Value, €‘ 000, 2001-2014
  • Exports of Cigars & Cigarillos, Tonnes, 2005-2014
  • Exports of Cigars & Cigarillos, Value, €‘ 000, 2005-2014

Production and trade (cont)

  • Exports by Country of Destination, Top Six Countries, % Volume, 2014
  • Exports by country of Destination, Pieces, 2001- 2014
  • Exports by country of Destination, Value, € 000, 2001- 2014 

Taxation and retail price

  • EU: Cigars & Cigarillos, Tax Incidence Comparison, 2014
  • Tax Receipts, € 000, 2007-2013
  • Cigars: Retail Prices, 2015
  • Cigarillos: Retail Prices, 2015 

Manufacturers and brands

  • Cigars & Cigarillos: Manufacturer Shares by Sector, 2014, % Volume
  • Cigars & Cigarillos: Manufacturer Shares, 2007-2014, %, Volume
  • Cigarillos: Manufacturer Shares, 2007-2014, % Volume
  • Cigars: Manufacturer Market Shares, 2007-2014, % Volume
  • Cigars: MS Toscano Key Brands, 2007 & 2013-2014
  • Company Profiles 

The smoking population

  • Adult smoking prevalence, total and by gender, 2004–2014
  • Smoking Prevalence Among Men and Women, by Age, %, 2008 & 2013

Operating constraints

  • Operating constraints
  • Advertising restrictions
  • Labelling requirements
  • Other restrictions 


  • Retail structure 

Prospects and forecasts

  • Cigars & Cigarillos Consumption, Million Pieces, 2014-2024
  • Market Forecasts, 2014-2024
  • Per Capita Consumption, Pieces Per Year, 2013-2023 


  • Additional data tables
  • Summary methodology
  • About Canadean

List of Table


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