Cigarettes in Mozambique, 2019
- January 2020
- 31 pages
Mozambique is one of the more promising markets for cigarettes. In recent years, the country has been benefiting from relatively strong economic growth, which, coupled with a rapidly expanding population, has boosted duty-paid cigarette sales. Nevertheless, the country remains poor, with more than 70% of its population living below the poverty line.
Cigarette volumes were estimated at 4,550 million pieces in 2017 and a forecast 4,750 million pieces in 2018. Nevertheless, excise duty rises since 2014 are believed to have dented sales, following a decline in volumes to 5,040 million pieces in 2012. Such a fall in volumes is indicative as to the importance of affordability for many smokers.
- Estimates for 2017 place sales up, helped by advance purchases before the introduction of a unified tax rate in 2018.
- While the new tax structure impacted adversely on soft packs, the taxes were lower than those previously being charged for hard packs.
- As a result, sales could be ahead further in 2018, with a potential 4.4% increase.
Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
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