Chocolate Confectionery - Brazil - February 2017
- March 2017
- Pharmaceuticals and Healthcare
- 0 pages
Declining volume sales in chocolate confectionery show the continuing need for brands to use innovation to encourage consumers back into eating. Messages should focus on trying new products, flavors, and formats. They could have the “treat” factor attached to them, as many people eat chocolate to treat themselves. Keeping prices low should also be a priority for brands, as the current economic scenario is not favoring the category.
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Table of Content
What you need to know
Products covered in this Report
Figure 1: Forecast of Brazil retail sales of chocolate confectionery, by value, 2011-21
Nestlé says it has developed a “new sugar”
Aging population presents challenges and opportunities
The economy is still unstable
Companies and brands
Figure 2: Value shares in the chocolate confectionery retail market, 2014-15
Chocolate is eaten by 91% of respondents
Figure 3: Usage of chocolate, November 2016
Chocolate is a permissible treat
Figure 4: Reasons for buying chocolate confectionery, November 2016
Low price is a major purchase driver in the category
Figure 5: Influencing factors when buying chocolate, November 2016
Brand loyalty is strong in the category
Figure 6: Attitudes towards eating chocolate, November 2016
Consumers are willing to pay more for chocolate from specialist stores
Figure 7: Interest in innovations, November 2016
What we think
Issues and Insights
Addressing health concerns with portion control and innovation
Figure 8: Low/no/reduced sugar chocolate products, Brazil
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